Virtual Environment Optimization (VEO)
VEO is the new SEO! How to tap into the $7b AR opportunity
Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.
Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.
This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition.
Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:
https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/
https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/
Google Core Update: Focus Your Niche
Highlight your Niche, Don’t Overgeneralize
For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.
That line of reasoning has been stomped by the May 2022 Google Core Update! Google wants to prioritize content that highlights the E-A-T model:
- Expertise
- Authoritativeness
- Trustworthiness
How do you improve the E-A-T rating of your site? Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site. Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!
Be a Specialist: Highlight your Niche
In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.”
This is potentially a huge boon for niche e-commerce business owners. You no longer have to dilute your online content by broadening its scope! Rather, it’s best now to push the other direction, and make your posts specialized to your niche business. Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.
Refine Your Search Results with Longtail Keywords
Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before. What are longtail keywords? They are the manifestation of “niche” interests within search engines. Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…
“Buy shampoo,”
They search:
“Shampoo with all-natural ingredients and anti-dandruff.”
Instead of searching,
“Buy new couch,”
They search
“New cherrywood handmade couch with futon and memory foam cushion.”
Notice the difference? Longtail keywords are generally longer (3+ words), describing very specific products. Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail! They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.
Amazon: The King of Longtail Keywords
While they are a retail giant now, Amazon is the classic example of longtail keyword success. When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller. Bookstore giants like Barnes n’ Noble were dominant on these popular titles.
Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title. However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.
Conclusion: Google Core Supports Longtail Keywords
If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow! If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today! We have the niche expertise to power your digital marketing success 😊
Creating relevant content for your store
If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.
We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.
This will help with both conversion rate on the site, and with organic traffic generation through search engines.
See how they did it:
Ad360 hits 250 monthly clicks from Google!
Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!
That’s the 1st time we get that many clicks – almost 10 per day!
What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.
Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!
Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.
We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.
Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:
- WTH is E.A.T.? How to produce quality content for Google? Expertise, Authoritativeness & Trust
- How we got impacted by the Google Core Update: REVEALING our search figures
- This is the ONE ACTIONABLE lever to quickly increase your ranking on GOOGLE
- Biggest Winners & Losers after Google’s latest Search Engine Core Update
Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!
Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click! 14-DAY FREE TRIAL! Try for yourself Ad360 App for Shopify
Google Core Web Vitals matter even more
Google Algorithms Control your SERP Ranking
Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.” Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!
Big News: Changes to Google’s Core Algorithm?
After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update. While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.
Double-Check Your “Core Web Vital” Metrics
Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices. While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic. We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals!
While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update. It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.
Also, it is clear that sites with original content are being boosted. If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.
News Updates on Google Search Algorithm
Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search. Stay tuned for new developments and insights on this story!