Digital advertising continues to become increasingly competitive.

So reaching the right audience with the right message at the right time has become more important than ever.

Therefore, let us tell about how to use keyword targeting effectively

One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.

We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.

What is keyword targeting?

Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.

The most common keyword targeting features are, for instance:

E-commerce brands

• “running shoes”
• “smartphone accessories”

Travel company

• “beach vacations”
• “flight deals”

Financial services company

• “investment opportunities”
• “retirement planning”

This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.

How we use keyword targeting

Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.

So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.

Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.

Hotel chains expanding to new locations

• “Opening a new hotel branch checklist”
• “Franchise hotel expansion best practices”
• “Opening a new hotel location marketing plan”

Fitness brands selling a Keto diet program

• “should I work out during a keto diet”
• “how to succeed my keto diet”

Software companies selling accounting programs

• “saving time preparing my VAT”
• “automating my bookeeping”
• “avoid spending too much time doing my accounting”

The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.

We go beyond simple keyword targeting

At Ad360, we understand the importance of reaching your target audience with precision and efficiency.

That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.

Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.

Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.

Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.

To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.

By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.

To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.

Highlight your Niche, Don’t Overgeneralize

For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.

That line of reasoning has been stomped by the May 2022 Google Core Update!  Google wants to prioritize content that highlights the E-A-T model:

1. Expertise
2. Authoritativeness
3. Trustworthiness

How do you improve the E-A-T rating of your site?  Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site.  Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!

Be a Specialist: Highlight your Niche

In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.” 

This is potentially a huge boon for niche e-commerce business owners.  You no longer have to dilute your online content by broadening its scope!  Rather, it’s best now to push the other direction, and make your posts specialized to your niche business.  Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.

Refine Your Search Results with Longtail Keywords

Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before.  What are longtail keywords?  They are the manifestation of “niche” interests within search engines.  Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…

“Buy shampoo,”

They search:

“Shampoo with all-natural ingredients and anti-dandruff.”

Instead of searching,

              “Buy new couch,”

They search

              “New cherrywood handmade couch with futon and memory foam cushion.”

Notice the difference?  Longtail keywords are generally longer (3+ words), describing very specific products.  Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail!  They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.

Amazon: The King of Longtail Keywords

While they are a retail giant now, Amazon is the classic example of longtail keyword success.  When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller.  Bookstore giants like Barnes n’ Noble were dominant on these popular titles.

Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title.  However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.    

Conclusion: Google Core Supports Longtail Keywords

If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow!  If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today!  We have the niche expertise to power your digital marketing success 😊