Maximize ROI in PMAX with Geo Splits
Hey there, savvy advertisers and business owners!
Today, we’re diving into an eye-opening case that underscores the paramount importance of strategic budget allocation in your advertising campaigns, particularly when utilizing platforms like Google PMAX. Buckle up, because we’re about to embark on a journey through numbers, performance, and, most crucially, capitalizing on missed opportunities!
The Tale of Two Countries: A Striking Contrast
In the spotlight, we have two countries: Switzerland and France. A recent client data snapshot revealed a stark contrast in their advertising performance, despite both nations being targeted under the same campaign through Google PMAX.
- Switzerland:
- Spend: CHF 668.31
- Conversions: 73.51
- Conversion value per cost: 8.01
- France:
- Spend: CHF 326.79
- Conversions: 3.00
- Conversion value per cost: 0.63
Switzerland clearly outperformed with an impressive conversion rate, while France seemed to lag, presenting an intriguing puzzle: Is the allocated budget being utilized in the most effective manner?
Digging Deeper: Understanding the Numbers
A closer look at the data revealed that, despite the heftier spend, Switzerland’s conversion value per cost soared at 8.01, significantly overshadowing the 0.63 achieved in France.
Now, the million-dollar question: What if the client had shifted more of their budget to Switzerland, capitalizing on the higher conversion potential? Spoiler alert: They could have boosted their sales by almost 50% without increasing their budget by a penny!
The Importance of Geo-Strategic Ad Spending
This case unveils a crucial lesson in the realm of digital advertising: the imperative of monitoring and analyzing performance across different geographical regions. It’s not only about how much you spend but where you spend it.
Regular checks on performance metrics by country, region, and city can spotlight potential goldmines (like Switzerland in this case) and illuminate areas (like France) that may require a strategic rethink.
Guiding Your Path with Ad360
Embarking on a journey to optimize your ad spend per geographical performance? Ad360 is here to steer your ship through the often turbulent waters of ad spend optimization. Our AI-powered platform doesn’t just highlight the highs and lows of your ad performance but also navigates you towards making informed, data-driven decisions, and forces Google to spend your budget in an optimal way by splitting campaigns by geo regions, and optimizing the budget allocation.
Your Turn to Steer
So, fellow navigators of the advertising seas, the horizon is clear: Regularly scrutinize those performance metrics, understand the underlying currents, and be bold in reallocating your budget to sail towards higher ROIs.
Intrigued to discover how Ad360 can be your compass in this journey? Book a demo with us and let’s explore uncharted territories together!
Virtual Environment Optimization (VEO)
VEO is the new SEO! How to tap into the $7b AR opportunity
Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.
Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.
This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition.
Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:
https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/
https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/
Google Core Update: Focus Your Niche
Highlight your Niche, Don’t Overgeneralize
For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.
That line of reasoning has been stomped by the May 2022 Google Core Update! Google wants to prioritize content that highlights the E-A-T model:
- Expertise
- Authoritativeness
- Trustworthiness
How do you improve the E-A-T rating of your site? Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site. Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!
Be a Specialist: Highlight your Niche
In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.”
This is potentially a huge boon for niche e-commerce business owners. You no longer have to dilute your online content by broadening its scope! Rather, it’s best now to push the other direction, and make your posts specialized to your niche business. Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.
Refine Your Search Results with Longtail Keywords
Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before. What are longtail keywords? They are the manifestation of “niche” interests within search engines. Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…
“Buy shampoo,”
They search:
“Shampoo with all-natural ingredients and anti-dandruff.”
Instead of searching,
“Buy new couch,”
They search
“New cherrywood handmade couch with futon and memory foam cushion.”
Notice the difference? Longtail keywords are generally longer (3+ words), describing very specific products. Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail! They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.
Amazon: The King of Longtail Keywords
While they are a retail giant now, Amazon is the classic example of longtail keyword success. When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller. Bookstore giants like Barnes n’ Noble were dominant on these popular titles.
Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title. However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.
Conclusion: Google Core Supports Longtail Keywords
If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow! If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today! We have the niche expertise to power your digital marketing success 😊
Creating relevant content for your store
If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.
We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.
This will help with both conversion rate on the site, and with organic traffic generation through search engines.
See how they did it:
Ad360 hits 250 monthly clicks from Google!
Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!
That’s the 1st time we get that many clicks – almost 10 per day!
What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.
Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!
Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.
We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.
Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:
- WTH is E.A.T.? How to produce quality content for Google? Expertise, Authoritativeness & Trust
- How we got impacted by the Google Core Update: REVEALING our search figures
- This is the ONE ACTIONABLE lever to quickly increase your ranking on GOOGLE
- Biggest Winners & Losers after Google’s latest Search Engine Core Update
Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!
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