If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.

We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.

This will help with both conversion rate on the site, and with organic traffic generation through search engines.

See how they did it:

Apple just revealed a major new financing feature! 

Apple enters the competitive “Buy Now Pay Later” (BNPL) market, forecasted to be $40 billion by 2030.

All merchants in the US that have Apple Pay enabled will automatically benefit from this update, without any additional integration required. That includes all Shopify merchants!

What do you think about BNPL solutions? Have you tried them already for your business?

Shopify just announced that they will be shutting down the Oberlo app on June 15th, 2022. This is the end of an era, as Oberlo has been one of the key pillars of the Dropshipping movement for the most part of the last decade.

For a long time, Oberlo was simply a must-have app for any newly created Dropshipping store. It popularized Dropshipping to vast cohorts of young business owners who enjoyed its simplicity. With a few clicks, you’d be able to add products from marketplaces like AliExpress to your Shopify store. Dropshipping is still very popular, as it allows you to start an e-commerce business with very little capital, without ordering and managing stock, and with limited working capital needs.

Oberlo, which was acquired by Shopify in 2017 for $15 million, is still used by 100 000 active stores, making it a super popular app.

However, Shopify has delisted the Oberlo app from its App Store on May 12th, 2022. It can no longer be installed, including from any other 3rd party source.

More critically, if you already have it installed, the App will be automatically uninstalled on June 15th, 2022. It will then be completely unaccessible.

This is a serious move by Shopify, which could be linked to recent issues with many Dropshipping stores’ shipping delays. The global supply chain disruptions have created many issues for websites that relied on shipping overseas products from China.
This may also be linked to the recent news by Shopify about the Delivery acquisition and its ambitions to creating a more integration shipping experience within the Shopify app.

Right now, there isn’t an official communication from Shopify or Oberlo really explaining the reasons behind this decision.
In this video, we discuss in more detail this piece of news and try to understand its repercussions on Dropshipping.

Business owners interested in taking their business online may be wondering, “Do I sign up with Shopify paid advertising or WooCommerce?”  Read below to figure out which e-commerce platform will best increase your sales online!

Shopify vs WooCommerce: Features & Functions

When it comes to functionality, the comparison between these two e-commerce giants is simple – Shopify is easier to use for beginners, while WooCommerce has better flexibility and a wider array of customization features.

If your online advertising strategy is in its early stages, and you do not feel comfortable with the technical aspects of e-commerce yet, it may be best to go with Shopify paid advertising.  WooCommerce may be better for business owners who want firm control over customization of their website.  WooCommerce also is known for its high-end SEO plugins

Shopify vs. WooCommerce: Pricing

Shopify paid advertising, while having the edge in simplicity and ease of use, is usually more expensive than WooCommerce.  Be prepared to spend up to $200/month just to keep your store up and operating on Shopify! 

Make sure your Shopify advertising strategy is in place before you take on this expense.  E-Commerce overhead can add up, and if you do not have a blueprint of how to advertise on Shopify, you could end up feeling overstressed on your store’s performance.

WooCommerce’s plugins are “a la carte,” meaning you can only pick the necessary plugin and run your store for half the price ($100).

Whether you use Shopify or Woocommerce for your e-commerce business, partner with Ad360 to get the best promotional software on the web.  Our app is free to download, and after getting our free trial, you’ll be convinced our automated ad bidding services bring you optimal exposure for an affordable price 😊

Book a Demo and a Free Consulting call with our team.

If you’ve ever felt getting in-depth, specific advice on your website would help improve your advertising strategy for Shopify, get a full website audit!  Read below to learn more about the benefits of a site audit, and how they help increase sales on Shopify.

Why is a Website Audit Important?

To begin, a website audit assesses the structure, function, useability, and overall “look” of your e-commerce store.  Specifically, site audits ensure you know what changes to make to increase your sales on Shopify, and how to change them without affecting your store!

Therefore, getting a fresh evaluation of your online store’s presentation helps boost conversions by improving the user experience and upping your site rank on Google!

What are the Key Factors a Website Audit Analyzes to Increase Sales on Shopify?

1. SEO Content & Online Display

First, do you have well-spaced paragraphs?  Second, is everything grammatically correct?  Third, is text organized so the page design looks seamless? Finally, what about keyword phrases and long-tail keywords?  Site audits review solutions to the most pressing questions regarding your online presentation.

In addition, site audits also evaluate your social media presence and engagement levels through market data analysis.

2. Website Speed & Technical Performance

Site audits make sure your site is literally “up to speed” and loads quickly with no broken links.  Otherwise, the user experience suffers – and so does your Shopify paid advertising!

3. Design Features that Boost Conversions

Knowing where to put your “call to action” (CTA) buttons can make a huge difference in your sales conversions – same with toolbars, ad popups, and your overall site presentation!  

As a result, it’s not one big thing, but a bunch of little mistakes may be affecting the user experience.  So, if you want a service to ask a whole bunch of questions related to “What can I do to improve my e-commerce store and my Shopify paid advertising?” get yourself a website audit ASAP!

Ad360 Offers Free Website Audits to New Clients

Want the support of a step- by-step review of your e-commerce store?  To expand our business, Ad360 is currently offering a free in-person website audit.  Get all your questions answered in a valuable, step-by-step evaluation. Above all, we’ll provide actionable insight for how to make your e-commerce store stand out from the pack 😉

Get our free website audit to help Increase Sales on Shopify today!