Massive Google Search Update Impact
2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.
If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.
We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.
There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).
In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.
WordPress Blogs Boost WooCommerce Sales
Texts Online are Crucial for SEO
While setting a daily budget and promoting on major platforms are the backbone of driving traffic to your store, neither will automatically increase your SEO or SERP.
Instead, quality website text and blog posts help Google “crawl” your page more efficiently. By doing so, you will rank higher for the keyword searches potential customers execute every day! So, Ad360 recommends that, if you have a WooCommerce store you are advertising online, make posting a 250+ word blog post part of your routine.
Blog Posts Support Videos, Pictures & Infographics You Put Out
It’s important to note that good visuals online – especially mobile – are essential to catching customers’ attention. Xerox found that colorful infographics increase readership and customer memory by 80%! However, to keep them there, it helps to have a supporting blog post describing your product.
Because WooCommerce comes with a WordPress site, e-commerce business owners can get in a routine of preparing advertisements to go out across social media and the web, and linking the accompanying blog post with a minimal strain on your time.
In fact, the blog posts do not even have to be perfect and sound “polished” and professionally written. Most online users read blog posts for entertainment and education, not to make buying decisions. Some quick numbers on that: 77% of the internet users read blogs, and a third of all readers read them solely for entertainment. So, let your blog be your outlet for you to show your brand’s personality and connect on a more conversational and intimate tone with your followers. Hopefully, this post here inspires you to keep pressing on ahead with your WordPress blog – let your voice be heard!
And hey, it increases your sales on WooCommerce and SEO ranking. Why not? 😉 Make the most of your WooCommerce promotion with an updated WordPress blog!
Google Search – May 2020 core update
Google just announced the May 2022 core update for their Search algorithms!
This means that they’re starting to roll out massive changes to their ranking algorithms and that your website might be heavily impacted – positively, or negatively.
The previous large update like this one – called core updates – was in November 2021. Although Google is making changes all the time to their algorithms, they release a major update only every few months. These are likely to have a deeper impact on your website’s ranking in the Search Engine Response Pages (SERP).
Note that Google hasn’t disclosed what these new changes are specifically. The Google Search Engine algorithms are their secret sauce, so there always very secretive about how they work.
So what to do if your website is negatively affected?
Google says there’s no quick fix to turn things around if your rank drops massively.
However, there is a solution. It’s just that it’ll require more efforts to implement: Google advises affected website to work on their content and produce higher-quality content.If you do this, you can expect your search rank to improve over time.
You may ask, ‘What is high-quality content?’
To answer this, Google is pointing out to their guidance to help you produce better content which will be favored by the algorithms. This document is dated August, 2019 (almost 3 years old), but it remains the most up-to-date reference in terms of content quality for Google. They’re even linking to this page in this week’s announcement.
So this remains the best solution to work on Search Engine Optimization (SEO).
If you want to learn more, watch the video on our YouTube Channel ‘Ecommerce Success by Ad360’, in which we review in more detail the Google announcement, and the Google’s recommendations to get better ranked:
Wishing you a lot of success!
3 reasons why Google Reviews matter a lot!
Google Reviews are an essential way to get more visibility online. These are the reviews left by people on your Google My Business profile, with a rating out of 5 stars, and a comment. Users can add photos too to their reviews (and you should encourage them to do so if you’re selling products!).
These reviews are super important for many reasons!
First of all, they show other people that your business is well respected and liked!
Secondly, more and more people are using these reviews to get more insights about a company and their products & services before making a purchase decision.
Thirdly, they are increasingly taken into account by Google’s search algorithms to determine your rank on Search Engine Response Pages (SERP).
These reviews appear on the right hand side of the search results when users type your business name, or find you from a keyword if you’re sufficiently highly ranked. They are also prominently featured on Google Maps, which can be a great channel to acquire new customers!
That’s why you should definitely ask your customers to leave reviews whenever possible!
This is what we do at Ad360, and we’re super proud and thankful to our customers that they left us our 10th 5-star reviews this week.
We just hit 100 Clicks from Google Search!
Yesterday, we got a great news by email: Google search Console congratulated us on reaching 100 clicks in a 28-day period for the 1st time!
This is the result of months of content we’re producing every day in this blog, to share with you insights and tips!
Our goal is to make business owners happy, productive and successful!
Come back to this blog every day to get a new free article and learn about e-commerce and marketing best practices!
Here are a few examples of recent articles that we hope you’ll find interesting: