Shopify announced the largest acquisition in its history: Deliverr for $2.1B. 

Deliverr is an end-to-end supply chain management solution for independent merchants. Shopify will integrate with its existing Shopify Fulfillment Network, and warehouse robotics arm into a whole new integrated Logistics division. 

As a result, Shopify is already making strategic moves and bold announcements! 

With Shopify Promise, they’re guaranteeing 2-day delivery for merchants that will be using their new Logistics solutions.

Is Shopify trying to become a logistics giant? Is this a direct response to Amazon’s jab, with the recent announcement of the “Buy with Prime” feature? 

Who do you think is better positioned to dominate the SMB e-commerce logistics market?

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Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success.  Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊

1. Use the Right Shopify Advertising Tool

Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.

You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.

Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!

2. Reach Beyond Google and Facebook Networks

When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks.  Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!

When setting up context ads, don’t rely solely on the tools provided by these networks.  They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.

3. Pair Contextual Ads with Ad Retargeting

Marketing data shows that contextual ads are best when paired with ad retargeting.  That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines! 

To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem.  Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms.  Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.

Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting

Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers.  Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Why Shopify Paid Advertising is So Costly on Big Platforms

A big issue for small businesses advertising on Google is being overshadowed by the volume of competition.  The space is oversaturated with ads, and you become a “small fish in a big pond.” 

However, you can reverse the roles by advertising on millions of independent sites and mobile apps!  Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads.  Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network. 

How to Advertise with Shopify Beyond Google and Facebook

There are millions of these sites, and so when you broaden your reach to these corners  of the web, advertising through Shopify becomes a much more lucrative prospect.  You are not competing your user attention of web space as intensely as on Google ads.  There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out. 

As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app.  Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there!  After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try.  After that, you are on your way to increasing sales on Shopify 😊

Ad360 is the Perfect Shopify Advertising Tool

If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms.  Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360.  Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Shopify Paid Advertising Secrets

The internet is amazing for small businesses when it comes to pure visibility.  If you utilize Shopify paid advertising options, and put up a reasonable daily budget, your ads will be seen by potential customers browsing online. 

The question becomes… what do you tool with the data gathered from advertising via Shopify?  How can you make incremental improvements on your ad campaigns without draining your budget?

Crucial Customer Data to Collect

The most important Shopify advertising tool is organized, cogent customer data analytics.  To increase sales on Shopify, business owners need to know who interacted with their ads down the most specific detail:

1. Where did the user see my ad?
2. Did they click through?
3. How much time did they spend on my site?
4. Did I capture their email or other contact info?
5. What demographic are they? (age, gender, profession, location, income level, etc…)

The phrase “actionable insights” is probably overused at this point, but it comes from fact that any good advertising strategy for Shopify involves customer data collection and analysis.  Otherwise, business owners are likely to keep trying the same strategy over and over – the definition of insanity!

When trying to figure out how to advertise with Shopify, focus on allocating your daily budget towards a customized, highly targeted audience. That will ensure your ads are seen by hundreds to thousands of customers across the Internet and social media.  That way, even if they don’t buy right away, your business builds a cache of customer data that informs your next steps.  As long as you can make sense of the customer data you collect, your Shopify paid advertising campaigns will get stronger and more targeted right to your audience 😊

Ad360 – The Ultimate Shopify Advertising Tool

Ad360 takes this one step further by automatically managing your ads to take action based on your customer data. The campaigns run by Ad360 will automatically adjust based on customer’s behavior to maximize your business outcomes! The best part is that you can start ads in one click!  From there, Ad360s intuitive central ad dashboard automatically organizes the metrics you need to increase your sales on Shopify 😉

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Amazon revealed yesterday a new service for merchants: “Buy with Prime”.

For the first time, merchants outside of the Amazon.com marketplace will be able to offer the same benefits to Prime customers as they get on Amazon. This includes free shipping, next-day delivery, and free returns!

To be eligible, members will need to be part of the “Fulfillment by Amazon” (FBA) program in which Amazon takes care of the warehousing, shipping, and returns. 

Through this new service, Amazon clearly wants to accelerate with FBA and take on additional market share, especially with Direct to Consumer (DTC) and long-tail merchants. 

That’s why many analysts see this move as a jab at Shopify’s business.

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