We just hit 100 Clicks from Google Search!
Yesterday, we got a great news by email: Google search Console congratulated us on reaching 100 clicks in a 28-day period for the 1st time!
This is the result of months of content we’re producing every day in this blog, to share with you insights and tips!
Our goal is to make business owners happy, productive and successful!
Come back to this blog every day to get a new free article and learn about e-commerce and marketing best practices!
Here are a few examples of recent articles that we hope you’ll find interesting:
Shopify vs. WooCommerce – Battle of the Platforms
Business owners interested in taking their business online may be wondering, “Do I sign up with Shopify paid advertising or WooCommerce?” Read below to figure out which e-commerce platform will best increase your sales online!
Shopify vs WooCommerce: Features & Functions
When it comes to functionality, the comparison between these two e-commerce giants is simple – Shopify is easier to use for beginners, while WooCommerce has better flexibility and a wider array of customization features.
If your online advertising strategy is in its early stages, and you do not feel comfortable with the technical aspects of e-commerce yet, it may be best to go with Shopify paid advertising. WooCommerce may be better for business owners who want firm control over customization of their website. WooCommerce also is known for its high-end SEO plugins
Shopify vs. WooCommerce: Pricing
Shopify paid advertising, while having the edge in simplicity and ease of use, is usually more expensive than WooCommerce. Be prepared to spend up to $200/month just to keep your store up and operating on Shopify!
Make sure your Shopify advertising strategy is in place before you take on this expense. E-Commerce overhead can add up, and if you do not have a blueprint of how to advertise on Shopify, you could end up feeling overstressed on your store’s performance.
WooCommerce’s plugins are “a la carte,” meaning you can only pick the necessary plugin and run your store for half the price ($100).
Whether you use Shopify or Woocommerce for your e-commerce business, partner with Ad360 to get the best promotional software on the web. Our app is free to download, and after getting our free trial, you’ll be convinced our automated ad bidding services bring you optimal exposure for an affordable price 😊
Return on Click Investment
What is the Return on Click Investment?
And why is it important to maximize your conversions?
Today we’re reviewing a super insightful article from the Baymard Institute, describing what this concept they invented: Return on Click Investment.
Mastering this idea will help you to better organize your website, and know how to present information to ensure your visitors stay on your website and complete their purchases.
If you liked the video, please help us make it more visible by liking, subscribing, and commenting below. Feel free to share the video with anyone it may be useful!
Ads are coming to Netflix!
Soon, you will be able to advertise on Netflix!
Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.
This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.
The more advertising opportunities you can choose from, the better!
We review in this video what we already know and what’s still unclear about Netflix’s future plans:
Top 3 Secrets for New Shopify Stores
New e-commerce store owners – learn the vital early steps to increase sales on Shopify! These tips include effective Shopify advertising tools, as well as a sound (and specific) Shopify advertising strategy. We’ll also reveal how to advertise beyond Google & Facebook!
Get a website audit
Website audits can check your page loading speed to see if any apps, toolbars, popups, or videos are slowing your site down. It also provides crucial insight for how to improve your store design (and Shopify advertising strategy) for the best user experience!
Don’t just use Google Ads or Facebook Ads
Only using the ad networks of large conglomerates – like Google or Facebook ads – can be a problem for new owners, especially if you set a high “daily budget.” If you don’t know how to collect and analyze your customer data yet, google ads will take your marketing budget before you know how to spend it!
Clear, Written-Down Shopify Marketing Strategy
Here’s the hard truth: most Shopify sites have great products and horrible online marketing. That is why most end up failing.
Don’t allow yourself to just say, “Oh yeah, I kind of have the marketing figured out in my head.” If your advertising strategy for Shopify is that clear, you should be able to write the entire plan down. Below is a “template” example of what a comprehensive digital marketing “checklist” may look like:
- Set a $10 daily budget for online ads ($300/month)
- Pick (insert favorite site here) to run two “test” ad campaigns on
- Create ad banners or auto-generate ads with Ad360
- Research competitors and define my “target audience” based on demographics (e.g. – age, location) interests, and previous web behavior
- Make sure I have apps ready to analyze my customer data
- As my ads are “seen” and “clicked through,” make sure I can interpret data to refine my strategy, pick the more effective ad, and write down key insights while running another “test” campaign with Ad version “A” and Ad version “B”
- Don’t change too many elements for each “Ad version” You won’t know what change made the biggest difference!
Alternatively you can download the Ad360 App for Shopify, which will automatically take care of this for you. You won’t need to spend time and effort on this, and can instead focus on your true passion and core business!
Ad360 automatically generates creatives, finds relevant websites and apps to advertise into, focuses budget on outperforming audiences, and gets you the most viewers and buyers possible for your budget. Ad360 gives you the ability to advertise outside Google and Facebook, and tap into new opportunities to grow your business!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!