If you’ve ever felt getting in-depth, specific advice on your website would help improve your advertising strategy for Shopify, get a full website audit!  Read below to learn more about the benefits of a site audit, and how they help increase sales on Shopify.

Why is a Website Audit Important?

To begin, a website audit assesses the structure, function, useability, and overall “look” of your e-commerce store.  Specifically, site audits ensure you know what changes to make to increase your sales on Shopify, and how to change them without affecting your store!

Therefore, getting a fresh evaluation of your online store’s presentation helps boost conversions by improving the user experience and upping your site rank on Google!

What are the Key Factors a Website Audit Analyzes to Increase Sales on Shopify?

1. SEO Content & Online Display

First, do you have well-spaced paragraphs?  Second, is everything grammatically correct?  Third, is text organized so the page design looks seamless? Finally, what about keyword phrases and long-tail keywords?  Site audits review solutions to the most pressing questions regarding your online presentation.

In addition, site audits also evaluate your social media presence and engagement levels through market data analysis.

2. Website Speed & Technical Performance

Site audits make sure your site is literally “up to speed” and loads quickly with no broken links.  Otherwise, the user experience suffers – and so does your Shopify paid advertising!

3. Design Features that Boost Conversions

Knowing where to put your “call to action” (CTA) buttons can make a huge difference in your sales conversions – same with toolbars, ad popups, and your overall site presentation!  

As a result, it’s not one big thing, but a bunch of little mistakes may be affecting the user experience.  So, if you want a service to ask a whole bunch of questions related to “What can I do to improve my e-commerce store and my Shopify paid advertising?” get yourself a website audit ASAP!

Ad360 Offers Free Website Audits to New Clients

Want the support of a step- by-step review of your e-commerce store?  To expand our business, Ad360 is currently offering a free in-person website audit.  Get all your questions answered in a valuable, step-by-step evaluation. Above all, we’ll provide actionable insight for how to make your e-commerce store stand out from the pack 😉

Get our free website audit to help Increase Sales on Shopify today!

“Is there any way to place ads beyond Facebook and Google?”  This is the most commonly-asked question to the Ad360 team.  E-commerce businesses commonly feel “trapped,” as if the only places to advertise are these sites.  Read below to break through this promotional plateau!

The Restrictions and Limitations of Google & Facebook Ads

While their networks are massive and their reach powerful, platforms like Google and Facebook do have limitations when it comes to online advertising.  Their ad networks are “restricted,” meaning any ad campaign you budget only runs ads on their network – nowhere else.  You won’t appear on any blogs that 77% of internet users read regularly.  You won’t pop up on many mobile apps or games. 

This “restricted network” limits your online store’s potential for growth!  Even worse, it makes ads appear in the same context, meaning users can more easily “tune them out.”  Thus, your options to diversify your advertising strategy for Shopify can feel “trapped” within a single network.  If you are having trouble finding success on Google or Facebook, this feeling can be discouraging.  If you cannot figure out how to make Google or Facebook work for your Shopify product advertising, where do you turn to!

Programmatic Ads – Access Every Ad Network Across the Web

Simply put, programmatic ads offer you access to the hundreds of networks beyond Google and Facebook – you are free!  Finally, e-commerce business owners can use a Shopify advertising tool that opens the entire web to ad placements.

Even better, programmatic ads use powerful software that, after receiving your daily allocated budget, will automatically place ads across the web in the most relevant spots to your business.  When it comes to increasing sales on Shopify, there may be no tool better than programmatic ads.  You will appear in a variety of online contexts to your customers, becoming memorable and expanding your promotional reach.  Customers will be impressed – and consider your business more legitimate – just by the fact they see your ads in so many unique spots!  They will assume, “Wow, these guys are all over, huh?  I should check them out.”  When it comes to increasing sales on Shopify and expanding the reach of your Shopify product advertising, nothing beats programmatic ads.

Ad360 Offers Easy Access to Programmatic Ads

Ad360’s flagship service is Quick Ads, which powers entire programmatic ad campaigns in one click.  It really is that simple.  Just enter in your daily allotted budget (along with your location), and our programmatic ad software will automate and optimize your campaign across the web.  You are officially free from the grasp of tech giants!  Check out the power of programmatic ads today, and elevate your advertising strategy for Shopify.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Shopify announced the largest acquisition in its history: Deliverr for $2.1B. 

Deliverr is an end-to-end supply chain management solution for independent merchants. Shopify will integrate with its existing Shopify Fulfillment Network, and warehouse robotics arm into a whole new integrated Logistics division. 

As a result, Shopify is already making strategic moves and bold announcements! 

With Shopify Promise, they’re guaranteeing 2-day delivery for merchants that will be using their new Logistics solutions.

Is Shopify trying to become a logistics giant? Is this a direct response to Amazon’s jab, with the recent announcement of the “Buy with Prime” feature? 

Who do you think is better positioned to dominate the SMB e-commerce logistics market?

Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click!

14-DAY FREE TRIAL! Try for yourself Ad360 App for Shopify

If you are not browsing social media platforms daily, hiring an influencer to promote your e-commerce business seems like an abstract idea.  This post lays out how out to hire influencers to increase your sales on Shopify!

Think of Influencers as Freelance Advertisers

It’s a lot easier hire influencers for Shopify product advertising than you think:

1. Type in hashtags to major social media platforms (e.g. – Instagram, Tik Tok, Snapchat, YouTube) related to your business. 

2. Treat hashtags like keywords. 

If you are selling car accessories, for example, try #cars, #carlifestyle, #carsofinsagram, #auto.  Check the hashtag finder here to get a good start! Click on influencer posts that appear to resonate with your business.

3. Click through to their personal social media profile

4. Use given business email or dm them with a clear, direct subject line

It could be as simple as “I want to hire you for an Ad campaign!”  Remember – social media influencers receive their income from these promotions, so they love receiving these business inquiries.

5. Set up payment agreement

Talk with the individual first to ensure they are an influencer in the space.  Review their engagement levels by scrolling through their last 20-25 posts (e.g. – comments and likes on each post), and establish clear guidelines to the number of sponsored posts you want!

Why Influencer Marketing is a Good Advertising Strategy for Shopify

Overall, hiring influencers is a great Shopify advertising tool.  It fits into broader advertising strategies for Shopify by amplifying your brand through an individual that has built up trust and credibility with their audience.  You can piggyback off that built-in credibility to reach customers on a more personal and intimate channel – especially compared to Shopify product ads on Google.

Conclusion: Assess the Success of Influencer ads with Ad360

After hiring influencers to “spread the word” about your brand, you’ll want software to retarget any customers that visit your store.  That way, you can continue to promote your Shopify products to interested customers across the web.  Ad360 is an affordable Shopify advertising tool that can help you track exactly where customers clicked through to your site, so you can analyze which influencers are doing the best job driving traffic to your store.  Try out our app for free today to make the most of all your Shopify paid advertising! 

Relying on Google & Facebook Ad Campaigns is Holding You Back

Have you felt your Shopify paid advertising has been restricted by Google and Facebook ads?  I mean, there are literally millions of independent websites and thousands of mobile apps not controlled by either the Google or Facebook network!

So, why do so many businesses end up feeling trapped with these online conglomerates being their only options for running ads and increasing sales on Shopify?

Simple – they have not explored and expanded their advertising strategies for Shopify.  Relying on your manual inputs to Google and Facebook can generate traffic, but this is the 21^st century! It’s time to automate!

Programmatic Ads – Software that Automates Advertisements for You

The solution to you feeling “stuck” with Google and Facebook ads is simple – programmatic software. Programmatic ad services, once set up to your store, basically scour the entire web and mobile ecosystem for the best deals to place your ads.  They follow your daily allotted budget, and within those parameters, match your Shopify product advertising to your target audience on the web – wherever they are.

Programmatic ads have their own software powering this automated decision-making process, meaning you no longer have to rely on Google or Facebook ads!  Imagine never having to manually create a Google Ads campaign again, while seeing your ROI and data for each audience segment explode.  The clarity brought with programmatic ads will revolutionize any advertising strategy for Shopify.  Not having to rely on Google or Facebook’s networks is a liberating experience – one that brings your Shopify business more opportunities and hypertargeted results.

Ad360 Provides Programmatic Ads in One Click

The software that powers programmatic advertising is at the heart Ad360’s services.  Within just one click, you can set a daily budget and begin running targeted ad campaigns across all websites and mobile apps.  Try downloading our app today to experience a game-changing Shopify advertising tool – the democratization of programmatic ads!  Automation of ads saves you precious time while enhancing the chance to increase sales on Shopify – give it a try to refresh your promotional strategies 😊

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!