Manual Ad Placements – Time Consuming and Frustrating

Manually setting up ad campaigns, through platforms like Facebook, Google, and more, are seemingly not an exact science.  Plenty of WooCommerce business owners throw ads up across social media, but don’t understand why they are paying so much for such paltry results.

Unless you are a digital marketing expert, knowing where and when to place ads can seem almost esoteric – but automated ad placements are much more powerful than you think!

Programmatic ads are what major companies like Google, the Economist, TNT, and other major corporations use to get the best ad placements for the cheapest price.  Now, there is software that exists that brings the same online promotional power to small and medium-sized businesses.  If there is one aspect of your online business to automate, let it be your ad placements.  It will save you hours of time a day and the constant headaches of playing “trial and error” with your online ads

Automating Customer Data Collection & Retargeting

Furthermore, to increase sales on WooCommerce, storeowners need to have software that gathers the profile info of whoever sees and interacts with the ads!  That way, you can continue showing them promotional specials in the future, targeting them with your products without having to lift a finger.  This kind of precision in your digital marketing (especially at scale) is simply impossible with at least some level of automation.

The Tide has Turned: Mobile Users Outnumber Desktop

Within the last few years, mobile users officially tipped the scales over desktop ones: 61% of website  visits in the US came from mobile in 2020, while worldwide the number rose to 68.1%.  However, for many business owners who comes from traditional “brick-and-mortar” backgrounds, it can be difficult to handle both a beautiful desktop WooCommerce site alongside a smooth mobile user experience.

As we’ve written about before, e-commerce sites need to adapt their mobile layout to the design features and limitations of viewers browsing their site on a tinier screen! 

That means more simplistic visuals, “swipe-through” slideshows (to browse product after product), and clickable buttons that “expand” or minimize content/product descriptions.  That way, you can neatly pack in all the features of your site without overwhelming users browsing on their phone.

WooCommerce Mobile is a Whole Advertising Frontier

Along with that, advertising your WooCommerce store across mobile apps gives you a whole new level of promotional exposure.  Again, your mobile ad designs need a different aesthetic when compared to desktop.  The dominant form now are “swipe-able” slideshows that present your product with a beautiful, simple, bold background.  That way, while playing their favorite mobile game or browsing their favorite news aggregator, users see ads for your WooCommerce store!

Diversifying where you place your online ads is key to a successful digital marketing strategy.  It can seem a bit overwhelming to think about at first, but it is much easier than you might think to be running ad campaigns on desktop, mobile apps, and across the web.  By fine-tuning each ad campaign to the medium it runs on, you have a much better chance of increasing your WooCommerce sales 😊

If you want help automating your ad placements for the best results, reach out to try Ad360 today!  Our free two week trial gives users a chance to realize the significance of running both desktop and mobile-friendly ad campaigns – all with only a few clicks.

Set a Daily Budget

First, to take control of your online marketing, establish a “daily average” budget you can spend on advertising. New stores can gain traction across the web with as little as $5/day ($150/month). From there, a general rule of thumb is 5-10% of your revenue goes back into marketing overhead.

Calibrate Your Custom Audience

Second, you need to begin targeting your custom audiences! You can target customers based on demographic info (e.g. – age, gender, location), or interests they express online. Make sure to dive into research on your custom audiences – they will be your most likely customers!

Retarget Likely Customers

Ok, so you’ve set a daily budget, established large swaths of your custom audience, and now you’ve put out some nice ads. The metrics show that roughly 10,000 users viewed the ad from either their desktop or mobile. But barely any clicked through or bought!

Do not be discouraged, this is normal. Just remember, if even 1% of those 10,000 end up becoming customers, that’d be 100 new orders to your WooCommerce store. So, how do you up that conversion rate to become a truly successful online business?

Automate Ad Placements for Peak Conversions

There is software, easily accessible on the market, that can automate ad placements for the cheapest price and maximum exposure. Retargeting software could further increase your conversion rate to 2-3%, putting in the elite tier of e-commerce stores. In fact, the top 10% of all online stores have a conversion rate of 3.8% or higher.

Virtually all the most successful e-commerce stores deploy automated ad placements to get affordable ads with great visibility. They also all use savvy digital marketing techniques – like retargeting – to increase their WooCommerce sales. How? By reaching back out to customers who have seen their ads across the web and social media! After a few “touches,” customers are ready to go from “browsing” to “buying.”

Feel free to check out Ad360’s Quick Ads, to trial automated ad placements. It only takes one click to organize your next ad campaign!

Texts Online are Crucial for SEO

While setting a daily budget and promoting on major platforms  are the backbone of driving traffic to your store, neither will automatically increase your SEO or SERP. 

Instead, quality website text and blog posts help Google “crawl” your page more efficiently.  By doing so, you will rank higher for the keyword searches potential customers execute every day!  So, Ad360 recommends that, if you have a WooCommerce store you are advertising online, make posting a 250+ word blog post part of your routine.

Blog Posts Support Videos, Pictures & Infographics You Put Out

It’s important to note that good visuals online – especially mobile – are essential to catching customers’ attention.  Xerox found that colorful infographics increase readership and customer memory by 80%! However, to keep them there, it helps to have a supporting blog post describing your product. 

Because WooCommerce comes with a WordPress site, e-commerce business owners can get in a routine of preparing advertisements to go out across social media and the web, and linking the accompanying blog post with a minimal strain on your time.

In fact, the blog posts do not even have to be perfect and sound “polished” and professionally written.  Most online users read blog posts for entertainment and education, not to make buying decisions.  Some quick numbers on that: 77% of the internet users read blogs, and a third of all readers read them solely for entertainment. So, let your blog be your outlet for you to show your brand’s personality and connect on a more conversational and intimate tone with your followers.  Hopefully, this post here inspires you to keep pressing on ahead with your WordPress blog – let your voice be heard! 

And hey, it increases your sales on WooCommerce and SEO ranking.  Why not?  😉 Make the most of your WooCommerce promotion with an updated WordPress blog!

Google just announced the May 2022 core update for their Search algorithms!

This means that they’re starting to roll out massive changes to their ranking algorithms and that your website might be heavily impacted – positively, or negatively.

The previous large update like this one – called core updates – was in November 2021. Although Google is making changes all the time to their algorithms, they release a major update only every few months. These are likely to have a deeper impact on your website’s ranking in the Search Engine Response Pages (SERP).

Note that Google hasn’t disclosed what these new changes are specifically. The Google Search Engine algorithms are their secret sauce, so there always very secretive about how they work.

So what to do if your website is negatively affected?

Google says there’s no quick fix to turn things around if your rank drops massively.

However, there is a solution. It’s just that it’ll require more efforts to implement: Google advises affected website to work on their content and produce higher-quality content.If you do this, you can expect your search rank to improve over time.

You may ask, ‘What is high-quality content?’

To answer this, Google is pointing out to their guidance to help you produce better content which will be favored by the algorithms. This document is dated August, 2019 (almost 3 years old), but it remains the most up-to-date reference in terms of content quality for Google. They’re even linking to this page in this week’s announcement.

So this remains the best solution to work on Search Engine Optimization (SEO).

If you want to learn more, watch the video on our YouTube Channel ‘Ecommerce Success by Ad360’, in which we review in more detail the Google announcement, and the Google’s recommendations to get better ranked:

Wishing you a lot of success!