Google Algorithms Control your SERP Ranking

Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.”  Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!

Big News: Changes to Google’s Core Algorithm?

After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update.  While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.

Double-Check Your “Core Web Vital” Metrics

Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices.  While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic.  We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals! 

While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update.  It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.

Also, it is clear that sites with original content are being boosted.  If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.

News Updates on Google Search Algorithm

Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search.  Stay tuned for new developments and insights on this story!

Instagram just released a new feature that is particularly helpful for businesses!

You can now pin up to 3 posts at the top of your profile. I believe this is a must-do for businesses!

Watch the video to learn what are the 3 posts that I believe you should pin on your Instagram profile now to make the most of that feature.

Feel free to check Ad360 out on Instagram @ad360.media and share your own Instagram profile in the comments! 

https://www.instagram.com/ad360.media

Twitter just revealed new E-Commerce related features!

While Twitter’s fate and the Elon Musk deal remain uncertain at the moment, Twitter teams are moving forward and are revealing new important features for e-commerce businesses! 

In the video, I review the new features and discuss the future of Twitter & Social Commerce. 

Does Twitter have what it takes to become an e-commerce giant?

Apple just revealed a major new financing feature! 

Apple enters the competitive “Buy Now Pay Later” (BNPL) market, forecasted to be $40 billion by 2030.

All merchants in the US that have Apple Pay enabled will automatically benefit from this update, without any additional integration required. That includes all Shopify merchants!

What do you think about BNPL solutions? Have you tried them already for your business?

2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.

If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.

We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.

There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).

In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.