Runnings Ads Across Every Online Platform is Too Complex

There are pros and cons to leveraging multiple online platforms for your ad campaigns.

Web services like Meta (Facebook, Instagram, WhatsApp), Google, Tik Tok, Twitter, and Reddit, reach wide audiences – but each platform’s presentation varies in significant ways.  On paper, running ad campaigns across all search engines and social media platforms may seem the best way to boost your brand visibility and increase sales on Shopify!

… It also sounds super complicated.  Imagine having to log into each separate ad interface, and learn the idiosyncrasies of all the different sites.  Even more, you need to find a way to effectively compare each ad channel while analyzing your digital marketing strategy.  Just the thought of lining up sales metrics from these separate ad channels gives us a headache!

That is why Ad360 is here to provide a turnkey solution to managing all your separate channels: a single, streamlined dashboard the brings all your ad campaigns – across every online platform – under one roof.  Ad360’s streamlined ad dashboard makes it simple to run multiple ads at once, helping refine your marketing strategy and increase sales on Shopify 😊 

The Problem with Disparate Ad Campaigns

Without a central ad dashboard, business owners waste energy simply keeping track of each promotion’s progress.  In fact, e-commerce business owners online report that they keep track of their various online ad campaigns through spreadsheets or notes – all manually. 

The time drain and effort wasted organizing and comparing each ad campaign is not only inefficient, but it could make that comparison inaccurate! 

Entering wrong data or forgetting the rationale for running each ad campaign can make your marketing analysis more difficult or even impossible. Manually entering data in notes or spreadsheet offline basically “disembodies” your data, removing it from the context of your various ad channels.  You’re forced to imagine how each ad campaign looks online instead of having them on an interface right in front of you.

It’s a scientific fact that humans only have so much brainpower for decision-making each day.  If you are draining all that energy simply trying to keep each ad campaign in order, you won’t have enough left over to effectively compare them! 

This “scatterbrain” effect disparate ad campaigns cause could lead to poor mental conceptualizations of your ad campaign’s progress.  Instead of being able to simply sit back and think, “How should I allocate my advertising funds from here?” you are bending over backward trying to keep each ad campaign in order.  Think of all the questions that would rush into your mind when comparing the success of different ad campaigns:

• Was that ad campaign for brand awareness or boosting conversions?
• Why did I run that ad campaign on Facebook instead of Google again?
• What was different about these two ad campaigns?  Was it the visual I used, or was it different text descriptions? 
• Why did I pay-per-click for this ad but paid per 1,000 views on this one? 

A Streamlined Ad Dashboard – The Key to Digital Marketing Success?

Ad360’s streamlined ad dashboard centralizes all your ad channels to one cozy, intuitive interface.  Think of it like consolidating your debt for a lower interest rate – a single central ad dashboard empowers business owners to take their digital marketing to the next level!

Advertising on multiple platform of your choice, and across the entire web – will feel easy.  By broadening your reach and focusing your promotional efforts, a single central ad dashboard gives you the best chance to increase your sales on Shopify.

Instead of having to open multiple tabs to check in on each ad campaign’s progress, manually record them in a spreadsheet, and compare the numbers by hand, Ad360’s central ad dashboard automatically records key marketing metrics for you.  In doing so, business owners can take a “bird’s eye view” of their overall digital marketing efforts, honing in on key areas to improve their brand message.

Experience Ad360’s Central Ad Dashboard for Yourself

Ad360 offers a free demo to e-commerce business owners trying to improve their digital marketing strategy.  Reach out today for a chance to streamline all your ad channels under one roof, along with the ability to create new ad campaigns with a single click.  If you’ve ever felt overwhelmed keeping track of your online promotions, give us a call today!

The Role of Visual Ads in E-Commerce Advertising

Digital marketing is arguably defined by the ability to use multimedia (text, photos, videos) in combination to promote your product.  When they say “a picture is worth a thousand words,” here are some stats to back that up:

• Visual content is processed by the brain 60,000 times faster than text
• Visual stimuli makes up 90% of all info transmitted daily

If you want to make an impact on your customer, improving your visual ads could be the key to increasing sales on Shopify!  This post reviews the importance of visual ads in ecommerce, as well as how to deploy ad visuals while trying to increase sales on Shopify.

Importance of Digital Ad Design

In the past 10 years, users online have gotten used to bombardments of visual ads across the web, as well as mobile apps.  It’s commonplace to be reading a news article, then suddenly see a visual ad banner for footwear or something completely unrelated to the article itself. 

That’s the first key reason digital ad design is crucial to increasing sales on Shopify – you want your visual ad to be so eye-catching it literally draws the user away from what they were doing and toward your site!  If the visual looks cheesy or unprofessional, users may be wary that the product offered is a scam or low-quality.  Your digital ad design quality needs to match your product quality to boost your Shopify sales.

Digital Ad Design Aesthetics – The Key to Increasing Sales on Shopify

If you notice, major brands like Nike or Apple have perfected the art of making sleek, beautiful, simple ads that showcase their products with vibrant colors and dynamic patterns.  Some of the best ad visuals are basically a beautiful digital canvas with the flagship product in the middle, and a simple slogan like, “Get Ready,” or something that simple. 

High-resolution photos, edited to enrich the color scheme, may immediately draw the user’s eye.  Additionally, putting your brand logo in the middle of a beautiful colored background may enhance their perception of your product line.  To increase sales on Shopify, you need to demonstrate that your digital ads compete with the sleek professional designs found across the web.

Keys to Digital Ad Design Success

To successfully increase your Shopify sales, Ad360 has provided a few key pointers to follow when deciding on your final ad design:

1. Use high-resolution photos of stock photos, models, or your product centered on the ad visual

2. Pick colors that complement each other

3. Use big colorful fonts for a short, eye-catching message (e.g. ’50$ OFF!’)

4. Put your product or brand logo behind beautiful yet simple colored backgrounds with bright or neutral hues

5. DO NOT CROWD THE VISUAL OR OVERCOMPLICATE.  ONE PRODUCT, ONE IMAGE!  Only use multiple images if you have a specific design model in mind

6. Gifs and videos work too, but make sure the thumbnail is as aesthetically pleasing as a still visual

Ad360 Can Automatically Generate Eye-Catching Visuals for Your Business

A recent survey found that a majority of e-commerce business owners would prefer automatically-generated ad visuals and designs: it would save them precious time to focus on day-to-day operations.  Thus, it could be argued that automating your ad visuals is a keystone to increasing sales on Shopify.

If you want to try automating your ad visuals, try a free demo by Ad360 today!  On top of a centralized dashboard for all ad campaigns, as well as making ad campaign creation as simple as one click, Ad360 automatically extracts data from your Shopify store to create ad visuals.  From there, you will have multiple options of which one to release across the web, drawing in more visitors and increasing your sales on Shopify 😊

Shopify’s Recent 10:1 Stock Split

As a storeowners trying to increase your sales on Shopify, you may have noticed that Shopify itself has been in the news lately! 

While still up over 900% since its launch in 2018 – which is amazing – there was a recent slump in Shopify’s stock price.  To address the issue and set up the company for future success, Shopify announced a 10:1 stock split. 

What does this mean?  It doesn’t affect anything other than the volume of shares.  For example, if you owned 100 stocks of Shopify worth $10 each, there are now 1,000 shares – but each one is now worth $1! 

Since you are focused on boosting your own Shopify sales and not much else, it may help to answer the question – “Should I be worried about the recent news of Shopify’s stock?”

Quick answer – no!  Shopify is poised to reap the benefits of the e-commerce industry’s growth the next several years, meaning the over 2 million users can ride the wave of their success 😊  Read below for more info on Shopify’s future prospects!

Shopify is Partnered with the Major Tech Platforms

While other e-commerce sites are out there, Shopify is one of the strongest platforms due to its partnerships with tech companies like Meta, Tik Tok, Alphabet, and JD.

When trying to figure out how to increase Shopify sales for your own store, know that Shopify itself is doing the same!  Having full integration with the most widely-used tech platforms means that a temporary slump in stock price – or the news of a 10:1 stock split – will not impact its users in any significant way.

You can rest easy that Shopify itself is trying to figure out how to generate more sales on Shopify for you!  While on a different scale, leveraging major partnerships with social media companies like Tik Tok mean that the future looks bright for Shopify and its millions of merchants.

A Temporary Slump Won’t Stop E-Commerce Growth

Some folks worry that, coming out of the pandemic, e-commerce stores may take a hit as customers flock back to brick-and-mortar stores.  On the whole, as you look for how to increase Shopify sales on your own store, remember this fact for motivation:

There is no stopping the e-commerce juggernaut.  E-commerce is poised to surge from $5.5 trillion in 2022 to $7.4 trillion by 2025.

Of all the major e-commerce platforms, Shopify is arguably in the best position to reap the rewards of online retail growth.  So, while you figure out how to generate more sales on Shopify, keep an eye out for more tools added to the Shopify brand!  There major be some digital marketing innovations on the horizon that better democratize the e-commerce space, meaning even the most tech-averse storeowners may find success online 😊

Try the Ad360 App to Help Increase Sales on Shopify

 We hope you are convinced and feel secure with your decision to open a store on Shopify’s e-commerce platform.  There is no reason for merchants to be worried about the recent news in the stock price and stock split.

However, figuring out how to increase Shopify sales is a big challenge!  If you want help simplifying the process down to a few clicks, reach out to try a free demo from Ad360 today.  With our flagship feature, Quick Ads, you need only set your daily budget and target location for ads – we’ll handle the rest, taking your online ad campaign creation to the next level 😊  Contact us today!

Navigating Google’s Ad Options

As a Certified Google Partner, we want to provide info that better frames all the digital marketing options available to business owners.  While Meta, Instagram, Tik Tok, Reddit, and more are all viable options, this post will focus on the key differences and utility of two Google ad channels:

1. Google Display Ads
2. Google Search Ads

If you have ever wondered why exactly a Google Display campaign better fits your needs (or vice-versa) read below!  Knowing how to leverage each Google ad channel can be a key factor to help increase sales on Shopify.

Google Search Ads: Pulling in the Local Crowd

Google Search ads only appear to online users who have searched your business’s keywords, or have executed a search looking for a local solution to their “need.”  For businesses that run local services like food, home improvement, retail, auto, or more, Google search ads could be a key promotional tool.

For example, if I type in, “Auto repair near me,” and your auto body shop recently deployed a Google search ads campaign, guess who I’m going to when the results come up! 😊

If users already have a clear intent for their need, and already know they have an issue that needs a solution, Google search ads can boost your click-through-rate (CTR) and lead to increased sales on your Shopify store. 

To maximize your conversions on Google search ads, do your research on the best keywords that match your business!  Bidding higher on these keywords will automatically push you up the Google Search Engine Results Page (SERP).

Concluding, “pulling” in your local audience, or researching and bidding on the best keywords to match your customers’ desires, are the two best rationales for starting a Google Search Ads campaign.

Google Display Ads: Reach the Wider Web

If you aren’t sure about what keywords to bid on, and your business is not primarily driven by local traffic, Google Display Ads offer a strong alternative to Google Search ads.

Google display ads are those sidebar images and banners that pop up across the web when you are browsing, whether it be directly for a product or not!  Google display ads gain access to more than 2 million websites, videos, and apps that over 90% of web users surf across every day.

For brand awareness and visibility, Google Display ads are far superior to Google Search ads.  However, remember these folks are not expressing a direct intent to buy something!  As such, the average conversion rates on Display ads are lower, even if the audience reached is wider.  Still, leveraged properly, Google Display can be a key component to increasing sales on Shopify.

Display ads are best when you utilize an eye-catching image with bold headlines or text.  Additionally, they help, in a sense, introduce the wider web to your products!  Remember that the average customer needs between 3-7 “views” of your product because they begin feeling compelled to buy.

To optimize Google display ads, it’s best to focus on specific sites you know your niche audience frequently visits.  Even better, you set them to appear only to your target demographic, so you don’t end up wasting money on an overly broad ad campaign.  Imagine you sell men’s grooming products, and your Google Display ads are being shown to women in the 60s… no good.  They’ll be weirded out, and your money will be wasted!

Conclusion: Ad360 Can Help You Reach Beyond Google’s Display Network!

As a certified Google partner Ad360 can help any business run either a Google Search or Display ad campaign – even both!  Even better, we can layer in ad retargeting to every ad campaign you run, and our Menadex network gives you access to the entire worldwide web even beyond the Google Display Network.  Leveraging ad retargeting on top of wider access are crucial advantages in the digital marketing landscape.

If you would like to receive a free consultation on how to optimize your e-commerce site or want advice on which Google ad channel to run, try out our free demo by Ad360 today!  We’re proud to bring you our flagship feature: One Click ad campaign setup with Quick Ads.  Advertising online has never been this simple.  Sign up today to get help increasing your sales on Shopify!

In this video, I’m responding to a question on Reddit about the difference between Clicks, Users, and Sessions on Analytics.

If you’re puzzled too, watch me read and discuss the Google Analytics documentation to make sense of these Advertising and Analytics metrics!

I’m also giving the most probable culprit IMO for this user to have such a massive difference (3x) between clicks and users.

I wish you a lot of success!

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