You don’t need to be a design expert to give your e-commerce store a little creative flair 😊 A simple, bold, dynamic aesthetic will attract customers to your site, and keep them there.  Read our refresher of how to increase sales on Shopify through upgrading your store design.

Aligning Theme Colors with Your Brand

There is no need to clutter your e-commerce site with pictures and text if your background is aesthetically pleasing.  In fact, online stores that are well-spaced, and give the customer a chance to “breath” as they browse from webpage to webpage, outperform ones crammed with “too much.” 

Thus, picking simple, bold, consistent theme colors is an easy way to increase sales on Shopify.  Remember that the colors don’t have to take up the same amount of space on your site!  Some may color the toolbar across the top, while others dominate the space behind your pictures, text, and product listings.  Check the links here and here to get some new ideas on how to freshen up your theme colors – it could help boost your Shopify sales!

Dynamic Media: How Should You Incorporate Pictures & Video?

If you are going to utilize lots of multimedia, make sure your site’s speed is optimized.  Big files uploaded to your e-commerce site can make it clunky and slow to users.

Every online store is different, so you can play around with your incorporation of pictures and video.  Some opt for a central image to focus user attention, while others break up their homepage into “blocks,” with each section conveying a different feature of their products and services.  Other put a video front-and-center to engage the user right away, and give a flavor of what their product looks like in action!

Check out a list of excellent online stores here and here – you may pick up a key tip to increase your own Shopify sales!

Well-Placed Interactive Buttons

Another aspect of site design to consider is where you put “clickable” buttons – including the following dynamic items:

1. “Call to Action” buttons
2. Social media links
3. Trust badges
4. links to specials or products on sale

To increase your Sales on Shopify, having these “clickable” buttons across your webpages make it more interactive and easier for users to navigate.  If you have a product on sale for the next month, for example, you may want to update your site to reflect that!  Adding in a “click here for our new special” button may entice customers that would otherwise keep browsing.

We’ve talked about the importance of CTA buttons placed strategically across your homepage and product pages.  They should land in spots where a customer has taken in key text, images, or videos, and may be pushed to buy items if you make it easy for them.  Place CTA buttons around key text, images, and videos!  It makes shopping easier for the customer and will help increase your sales on Shopify.

At the top of bottom of your page, have your clickable buttons for links to social media, as well as certificates from your trust badges.  They are easy to place and bring extra layers of connection and credibility to your Shopify site,

Conclusion: Shop Design is Fundamental to Increasing Sales on Shopify

Re-evaluate your Shopify store design regularly – testing out different layouts and designs is not as hard as you think.  It can have a marked impact on your store’s success, so be sure you are keeping a fresh, open perspective on the options for your Shopify theme and store layout!

If you want help evaluating your online store’s design, reach out for a free demo by Ad360 today.  We can audit your current site, giving you actionable tips to increase your sales on Shopify 😊 Cheers, and happy selling!

How Blog Content can Increase Sales on Shopify

They say content is king, and for good reason: blogs are a proven method to boost your Google ranking and increase sales on Shopify.  This post explores how consistent blog posts can benefit your e-commerce business while also providing a few tips to inspire your own original posts!

Authentic Blogs Support your Shopify Sales

Recently, Google announced that any AI-generated content online will be labelled “spam.”  Business owners should reassess the content they are putting out to catch their audience’s audience.  Marketing data shows that, while helping increase your Shopify sales, online users primarily read blogs for entertainment and information. 

So, when writing your posts, keep an informational, educational, and entertaining tone at the heart of your piece.  There’s no need to push your products too hard.  Customers who have just discovered your site or product will appreciate quality, authentic posts for their enjoyment.  Combined with social media posts and audio-visual entertainment, consistent blog posts can become a crucial element to increasing your Shopify sales.

Blogs Complement Social Media & Video Ads

Think of regular blog posts as an extension of your social media posts.  In fact, it’s best to link your Shopify blogs directly on platforms like Facebook, Twitter, and Tik-Tok!  All these engaging posts provide a comprehensive narrative you can build regarding your brand and business. 

You can embed key infographics, images, and videos into the blog to push your most important audio-visual content across your ad channels.  It not longer takes a tech wiz to combine text, picture, and video content, as Shopify has boiled down adding these functions to one click.  It’s simple on a technical level, but it does wonders for your reputation online.

An e-commerce store that has an active blog and social media presence appears dynamic, consistent, and trustworthy to your audience.  Over time, your Shopify store will increase its traffic and sales by coming across as an authority in your industry.  If you can find the time or hire the talent, consistent, quality blog posts will become a key marketing strategy to increase your Shopify sales.

Inconsistent Blog Posts Harm your Google Ranking and Brand Reputation

You ever surf a website, impressed the professional layout, but find that their last blog content post was from 3 years ago…?  Not a good sign!  It gives the impression the brand is withering, and, despite its clear informational benefit, the business abandoned regular posts.

Not only does infrequent blog posting harm your brand reputation – it costs you ranking on Google’s search engine!  Less blogs posts means less webpages for Google to index, and the longer you go without posting, the more you lose authority on Google’s Search Engine. 

Even if you can only find time to write a 500 word post – maybe with a video embedded – remember that not each one has to be your magnum opus!  Some weeks, it is simply the consistent effort that will benefit your store in the long run.  Marketing research shows that e-commerce sites with 11+ blog posts a month experience a spike on monthly traffic.  Furthermore, sites with 400+ blog posts archived gain an edge on Google’s search rankings, as the sheer number of webpages indexed bumps them up the rankings ladder!  As we all know, a higher spot on Google’s rankings means increased sales on Shopify.

Boast a Call to Action at the End of every post

After providing valuable, entertaining information to your audience for free, drop them a hyperlink or “Call to Action” button at the bottom.  In this world, everyone could use a little self-promotion, so have it! 

If you want a good “rule of thumb” to follow when deciding what to blog, ask yourself this question: “What would I want to read?  What kind of post would I sit back and appreciate someone putting into words for me?”  If you know your audience, they’ll appreciate your work, too.

For further assistance and information on the value of blog posts, you can try a free demo by Ad360 today.  Our app provides 360 degree coverage on all aspects of your digital marketing, giving you a sense of clarity on how to best promote your product and boost your Shopify sales.  See what we did there? 😉  Reach out today!

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

This e-commerce business owner wants to increase conversions for a specific offer.

Let’s review their website and how they present this offer.

The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.

Subscribe to our YouTube channel “Ecommerce Success by Ad360” to watch daily videos that share tips, knowledge and best practices with merchants to help your business thrive!

If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below:

BOOK A CONSULTING & FREE AUDIT WITH AD360

Runnings Ads Across Every Online Platform is Too Complex

There are pros and cons to leveraging multiple online platforms for your ad campaigns.

Web services like Meta (Facebook, Instagram, WhatsApp), Google, Tik Tok, Twitter, and Reddit, reach wide audiences – but each platform’s presentation varies in significant ways.  On paper, running ad campaigns across all search engines and social media platforms may seem the best way to boost your brand visibility and increase sales on Shopify!

… It also sounds super complicated.  Imagine having to log into each separate ad interface, and learn the idiosyncrasies of all the different sites.  Even more, you need to find a way to effectively compare each ad channel while analyzing your digital marketing strategy.  Just the thought of lining up sales metrics from these separate ad channels gives us a headache!

That is why Ad360 is here to provide a turnkey solution to managing all your separate channels: a single, streamlined dashboard the brings all your ad campaigns – across every online platform – under one roof.  Ad360’s streamlined ad dashboard makes it simple to run multiple ads at once, helping refine your marketing strategy and increase sales on Shopify 😊 

The Problem with Disparate Ad Campaigns

Without a central ad dashboard, business owners waste energy simply keeping track of each promotion’s progress.  In fact, e-commerce business owners online report that they keep track of their various online ad campaigns through spreadsheets or notes – all manually. 

The time drain and effort wasted organizing and comparing each ad campaign is not only inefficient, but it could make that comparison inaccurate! 

Entering wrong data or forgetting the rationale for running each ad campaign can make your marketing analysis more difficult or even impossible. Manually entering data in notes or spreadsheet offline basically “disembodies” your data, removing it from the context of your various ad channels.  You’re forced to imagine how each ad campaign looks online instead of having them on an interface right in front of you.

It’s a scientific fact that humans only have so much brainpower for decision-making each day.  If you are draining all that energy simply trying to keep each ad campaign in order, you won’t have enough left over to effectively compare them! 

This “scatterbrain” effect disparate ad campaigns cause could lead to poor mental conceptualizations of your ad campaign’s progress.  Instead of being able to simply sit back and think, “How should I allocate my advertising funds from here?” you are bending over backward trying to keep each ad campaign in order.  Think of all the questions that would rush into your mind when comparing the success of different ad campaigns:

• Was that ad campaign for brand awareness or boosting conversions?
• Why did I run that ad campaign on Facebook instead of Google again?
• What was different about these two ad campaigns?  Was it the visual I used, or was it different text descriptions? 
• Why did I pay-per-click for this ad but paid per 1,000 views on this one? 

A Streamlined Ad Dashboard – The Key to Digital Marketing Success?

Ad360’s streamlined ad dashboard centralizes all your ad channels to one cozy, intuitive interface.  Think of it like consolidating your debt for a lower interest rate – a single central ad dashboard empowers business owners to take their digital marketing to the next level!

Advertising on multiple platform of your choice, and across the entire web – will feel easy.  By broadening your reach and focusing your promotional efforts, a single central ad dashboard gives you the best chance to increase your sales on Shopify.

Instead of having to open multiple tabs to check in on each ad campaign’s progress, manually record them in a spreadsheet, and compare the numbers by hand, Ad360’s central ad dashboard automatically records key marketing metrics for you.  In doing so, business owners can take a “bird’s eye view” of their overall digital marketing efforts, honing in on key areas to improve their brand message.

Experience Ad360’s Central Ad Dashboard for Yourself

Ad360 offers a free demo to e-commerce business owners trying to improve their digital marketing strategy.  Reach out today for a chance to streamline all your ad channels under one roof, along with the ability to create new ad campaigns with a single click.  If you’ve ever felt overwhelmed keeping track of your online promotions, give us a call today!

The Role of Visual Ads in E-Commerce Advertising

Digital marketing is arguably defined by the ability to use multimedia (text, photos, videos) in combination to promote your product.  When they say “a picture is worth a thousand words,” here are some stats to back that up:

• Visual content is processed by the brain 60,000 times faster than text
• Visual stimuli makes up 90% of all info transmitted daily

If you want to make an impact on your customer, improving your visual ads could be the key to increasing sales on Shopify!  This post reviews the importance of visual ads in ecommerce, as well as how to deploy ad visuals while trying to increase sales on Shopify.

Importance of Digital Ad Design

In the past 10 years, users online have gotten used to bombardments of visual ads across the web, as well as mobile apps.  It’s commonplace to be reading a news article, then suddenly see a visual ad banner for footwear or something completely unrelated to the article itself. 

That’s the first key reason digital ad design is crucial to increasing sales on Shopify – you want your visual ad to be so eye-catching it literally draws the user away from what they were doing and toward your site!  If the visual looks cheesy or unprofessional, users may be wary that the product offered is a scam or low-quality.  Your digital ad design quality needs to match your product quality to boost your Shopify sales.

Digital Ad Design Aesthetics – The Key to Increasing Sales on Shopify

If you notice, major brands like Nike or Apple have perfected the art of making sleek, beautiful, simple ads that showcase their products with vibrant colors and dynamic patterns.  Some of the best ad visuals are basically a beautiful digital canvas with the flagship product in the middle, and a simple slogan like, “Get Ready,” or something that simple. 

High-resolution photos, edited to enrich the color scheme, may immediately draw the user’s eye.  Additionally, putting your brand logo in the middle of a beautiful colored background may enhance their perception of your product line.  To increase sales on Shopify, you need to demonstrate that your digital ads compete with the sleek professional designs found across the web.

Keys to Digital Ad Design Success

To successfully increase your Shopify sales, Ad360 has provided a few key pointers to follow when deciding on your final ad design:

1. Use high-resolution photos of stock photos, models, or your product centered on the ad visual

2. Pick colors that complement each other

3. Use big colorful fonts for a short, eye-catching message (e.g. ’50$ OFF!’)

4. Put your product or brand logo behind beautiful yet simple colored backgrounds with bright or neutral hues

5. DO NOT CROWD THE VISUAL OR OVERCOMPLICATE.  ONE PRODUCT, ONE IMAGE!  Only use multiple images if you have a specific design model in mind

6. Gifs and videos work too, but make sure the thumbnail is as aesthetically pleasing as a still visual

Ad360 Can Automatically Generate Eye-Catching Visuals for Your Business

A recent survey found that a majority of e-commerce business owners would prefer automatically-generated ad visuals and designs: it would save them precious time to focus on day-to-day operations.  Thus, it could be argued that automating your ad visuals is a keystone to increasing sales on Shopify.

If you want to try automating your ad visuals, try a free demo by Ad360 today!  On top of a centralized dashboard for all ad campaigns, as well as making ad campaign creation as simple as one click, Ad360 automatically extracts data from your Shopify store to create ad visuals.  From there, you will have multiple options of which one to release across the web, drawing in more visitors and increasing your sales on Shopify 😊