You Need to Advertise Beyond Google
Why Shopify Paid Advertising is So Costly on Big Platforms
A big issue for small businesses advertising on Google is being overshadowed by the volume of competition. The space is oversaturated with ads, and you become a “small fish in a big pond.”
However, you can reverse the roles by advertising on millions of independent sites and mobile apps! Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads. Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network.
How to Advertise with Shopify Beyond Google and Facebook
There are millions of these sites, and so when you broaden your reach to these corners of the web, advertising through Shopify becomes a much more lucrative prospect. You are not competing your user attention of web space as intensely as on Google ads. There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out.
As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app. Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there! After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try. After that, you are on your way to increasing sales on Shopify 😊
Ad360 is the Perfect Shopify Advertising Tool
If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms. Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360. Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
You Need to Run Multiple Ad Campaigns!
Picking Which Platform to Run Ads on
When considering your advertising strategies for Shopify, remember one thing – you need to run multiple ad campaigns at once! It sounds complicated, but it is easier than it appears and is vital to test the effectiveness of your Shopify product advertising.
Many e-commerce owners get “comfortable” with one platform – like Facebook or Google ads – and fail to take advantage of the numerous options across the web to showcase their products. To increase sales on Shopify, make sure to branch out and try running ads on a series of sites. To help jumpstart your Shopify product advertising, we listed some of the top platforms for your consideration below:
- Tik Tok
- Snapchat
- Quora
- Amazon
- Bing
- Youtube
Depending on your product line, your target audience may be spread across these different platforms or all in one place! For example, if your Shopify store sells high-end business notebooks and supplies, LinkedIn may be the perfect place for your Shopify paid advertising spots.
If you think your demo skews young, aim for Snapchat and Tik Tok.
LinkedIn is great for B2B Services!
If they skew older, aim for Bing – old folks stick with Microsoft 😊
If they skew female, try out Pinterest!
You get the idea – depending on your target audience, it may help to research the platforms listed above, find out which demographic group drives their traffic, and develop your advertising strategy for Shopify based on those results. That way, you can test different Shopify advertising tools to see which provides you the best boost in sales.
What’s more is that all these platforms only represent a small fraction of the whole Web. There are hundreds of millions of independent websites, blog and mobile apps out there which you could be running ads on. Your customers are on these sites, so why keep out of these.
The good news is that it’s never been easier thanks to Ad360!
Ad360’s Menadex can Run Ads Across the Web
If you want help running ads across the web – including independent sites – on top of the platforms listed above, reach out to try a free demo from Ad360 today! We’ll run a site audit to assess your target audience, then help you pick which platforms to run your Shopify paid advertising spots. That way, you can minimize customer acquisition costs by going where the people are. With so many platforms to pick from, that may be easier said than done – make sure to do your market research, and happy selling!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
3 Easy Ways to Enhance Your Shopify Ad Banners
State the Product’s Appeal in Simple Terms
When it comes to advertising your Shopify store online, remember most users are scrolling or browsing through hundreds of results! Save your long-form descriptions for your website. On the ad banner displays, distill the product’s benefit or appeal to users into 5 words of less. This is a key advertising strategy for Shopify.
As an example, if you sell organic beauty products, you may write, “NON-TOXIC, 100% NATURAL INGREDIENTS,” on the banner. Then, if the user is interested, you can give them a quality description of what you mean when they click the ad! Short and sweet is the name of the game when it comes to Shopify product advertising. It will also benefit mobile versions of your ads to keep the product appeal concise.
Straightforward Tagline for Shopify Product Advertising
On your “Call to Action” button, combine your concise product appeal with a tagline that is unique to your store – but also straightforward.
It could be stating a limited-time offer, such as, “Get 50% off Now,” or “Get your Special Deal.”
It could also speak directly to the desire of the user. Using the beauty products example above, the CTA button could use any of the examples below:
- “Enhance your Beauty”
- “Make your Skin Amazing”
- “Keep Yourself Beautiful”
- “Celebrate Natural Beauty”
Each one of these taglines touch on the desire of a potential customer wanting to look a little prettier in the mirror while using natural ingredients 😉 It gets right to the core purpose of cosmetic products – celebrating their beauty in the best light!
Run 2 Ad Campaigns Testing Different Ad Banners
With a little guidance, running different color combinations, taglines, and product descriptions can become a fun exercise, honing your advertising strategies for Shopify.
Check the 3 variations that Forbes magazine created while analyzing Delta’s online ads:
Notice the different product appeals! One emphasizes extra legroom, the other the number of destinations, while the third highlights luxury options for first-class. As you discover the different segments and niches of your own audience, consider what benefits they are looking for from your product. Then, distill it down into a few simple words, and let those ads roll!
A/B testing is one of the most crucial advertising strategies for Shopify, so embrace creating several ad versions that highlight different product benefits. Additionally, you can see which images and color schemes are the best choice for your brand. Just remember, don’t change too many elements at once! Otherwise, you won’t be able to tell what change accounted for the improved audience response.
Ad360 Can Automatically Generate Ad Banners for Shopify
If you want a Shopify advertising tool that auto-generates multiple ad banners for you to choose from, try a free demo from Ad360 today! We’ll make sure your advertising strategies for Shopify are polished to catch the user’s eye. A good ad banner is a difference-maker when it comes to increasing sales on Shopify, so reach out today!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
The Most Important Shopify Advertising Tool
Shopify Paid Advertising Secrets
The internet is amazing for small businesses when it comes to pure visibility. If you utilize Shopify paid advertising options, and put up a reasonable daily budget, your ads will be seen by potential customers browsing online.
The question becomes… what do you tool with the data gathered from advertising via Shopify? How can you make incremental improvements on your ad campaigns without draining your budget?
Crucial Customer Data to Collect
The most important Shopify advertising tool is organized, cogent customer data analytics. To increase sales on Shopify, business owners need to know who interacted with their ads down the most specific detail:
- Where did the user see my ad?
- Did they click through?
- How much time did they spend on my site?
- Did I capture their email or other contact info?
- What demographic are they? (age, gender, profession, location, income level, etc…)
The phrase “actionable insights” is probably overused at this point, but it comes from fact that any good advertising strategy for Shopify involves customer data collection and analysis. Otherwise, business owners are likely to keep trying the same strategy over and over – the definition of insanity!
When trying to figure out how to advertise with Shopify, focus on allocating your daily budget towards a customized, highly targeted audience. That will ensure your ads are seen by hundreds to thousands of customers across the Internet and social media. That way, even if they don’t buy right away, your business builds a cache of customer data that informs your next steps. As long as you can make sense of the customer data you collect, your Shopify paid advertising campaigns will get stronger and more targeted right to your audience 😊
Ad360 – The Ultimate Shopify Advertising Tool
Ad360 takes this one step further by automatically managing your ads to take action based on your customer data. The campaigns run by Ad360 will automatically adjust based on customer’s behavior to maximize your business outcomes! The best part is that you can start ads in one click! From there, Ad360s intuitive central ad dashboard automatically organizes the metrics you need to increase your sales on Shopify 😉
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Amazon reveals “Buy with Prime”!
Amazon revealed yesterday a new service for merchants: “Buy with Prime”.
For the first time, merchants outside of the Amazon.com marketplace will be able to offer the same benefits to Prime customers as they get on Amazon. This includes free shipping, next-day delivery, and free returns!
To be eligible, members will need to be part of the “Fulfillment by Amazon” (FBA) program in which Amazon takes care of the warehousing, shipping, and returns.
Through this new service, Amazon clearly wants to accelerate with FBA and take on additional market share, especially with Direct to Consumer (DTC) and long-tail merchants.
That’s why many analysts see this move as a jab at Shopify’s business.
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