Make Sales Explode with Context Ads
A Crucial Shopify Advertising Tool: Context Ads
Context ads are a must for Shopify business owners. Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store.
That’s because context ads don’t require any heavy analysis or previous user data! Instead, business owners simply pick key phrases and subjects related to their line of products. From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material. That way, only customers with interests specific to your industry see the ads!
Who Benefits Most from “Context Ads” Shopify Advertising Tools?
This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach. In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.
For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience. Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.” Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!
People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels. That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!
Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads. As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.
Conclusion: Increase your Shopify Sales by Deploying Contextual Ads
Contextual ads were valued at $140 billion in 2020 and are only growing every year. If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!
If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today! Check out our app in the app store to refine your online marketing tactics and increase your sales on Shopify.
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Our YouTube Channel hits 100 subscribers
We are glad to share today’s news: our YouTube Channel, Ecommerce Success by Ad360, has hit 100 subscribers yesterday on YouTube.
Thank you all for your support, it is wonderful to build a small (but growing!) community of ecommerce business owners focused on sharing tips & best practices to maximize our collective success!
Our pupose with this channel is to share as much knowledge as possible to business owners, entrepreneurs, ecommerce & marketing professionnels, or simply anyone curious about all things digital business.
We’re grateful to the persons that have shared our channel, talked about us, commented and liked our daily videos. It’s for you and thanks to you that we create new content every day!
Here is a short video we made to celebrate this milestone and thank all our subscribers:
EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed.
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
You Need to Advertise Beyond Google
Why Shopify Paid Advertising is So Costly on Big Platforms
A big issue for small businesses advertising on Google is being overshadowed by the volume of competition. The space is oversaturated with ads, and you become a “small fish in a big pond.”
However, you can reverse the roles by advertising on millions of independent sites and mobile apps! Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads. Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network.
How to Advertise with Shopify Beyond Google and Facebook
There are millions of these sites, and so when you broaden your reach to these corners of the web, advertising through Shopify becomes a much more lucrative prospect. You are not competing your user attention of web space as intensely as on Google ads. There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out.
As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app. Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there! After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try. After that, you are on your way to increasing sales on Shopify 😊
Ad360 is the Perfect Shopify Advertising Tool
If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms. Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360. Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
You Need to Run Multiple Ad Campaigns!
Picking Which Platform to Run Ads on
When considering your advertising strategies for Shopify, remember one thing – you need to run multiple ad campaigns at once! It sounds complicated, but it is easier than it appears and is vital to test the effectiveness of your Shopify product advertising.
Many e-commerce owners get “comfortable” with one platform – like Facebook or Google ads – and fail to take advantage of the numerous options across the web to showcase their products. To increase sales on Shopify, make sure to branch out and try running ads on a series of sites. To help jumpstart your Shopify product advertising, we listed some of the top platforms for your consideration below:
- Tik Tok
- Snapchat
- Quora
- Amazon
- Bing
- Youtube
Depending on your product line, your target audience may be spread across these different platforms or all in one place! For example, if your Shopify store sells high-end business notebooks and supplies, LinkedIn may be the perfect place for your Shopify paid advertising spots.
If you think your demo skews young, aim for Snapchat and Tik Tok.
LinkedIn is great for B2B Services!
If they skew older, aim for Bing – old folks stick with Microsoft 😊
If they skew female, try out Pinterest!
You get the idea – depending on your target audience, it may help to research the platforms listed above, find out which demographic group drives their traffic, and develop your advertising strategy for Shopify based on those results. That way, you can test different Shopify advertising tools to see which provides you the best boost in sales.
What’s more is that all these platforms only represent a small fraction of the whole Web. There are hundreds of millions of independent websites, blog and mobile apps out there which you could be running ads on. Your customers are on these sites, so why keep out of these.
The good news is that it’s never been easier thanks to Ad360!
Ad360’s Menadex can Run Ads Across the Web
If you want help running ads across the web – including independent sites – on top of the platforms listed above, reach out to try a free demo from Ad360 today! We’ll run a site audit to assess your target audience, then help you pick which platforms to run your Shopify paid advertising spots. That way, you can minimize customer acquisition costs by going where the people are. With so many platforms to pick from, that may be easier said than done – make sure to do your market research, and happy selling!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
3 Easy Ways to Enhance Your Shopify Ad Banners
State the Product’s Appeal in Simple Terms
When it comes to advertising your Shopify store online, remember most users are scrolling or browsing through hundreds of results! Save your long-form descriptions for your website. On the ad banner displays, distill the product’s benefit or appeal to users into 5 words of less. This is a key advertising strategy for Shopify.
As an example, if you sell organic beauty products, you may write, “NON-TOXIC, 100% NATURAL INGREDIENTS,” on the banner. Then, if the user is interested, you can give them a quality description of what you mean when they click the ad! Short and sweet is the name of the game when it comes to Shopify product advertising. It will also benefit mobile versions of your ads to keep the product appeal concise.
Straightforward Tagline for Shopify Product Advertising
On your “Call to Action” button, combine your concise product appeal with a tagline that is unique to your store – but also straightforward.
It could be stating a limited-time offer, such as, “Get 50% off Now,” or “Get your Special Deal.”
It could also speak directly to the desire of the user. Using the beauty products example above, the CTA button could use any of the examples below:
- “Enhance your Beauty”
- “Make your Skin Amazing”
- “Keep Yourself Beautiful”
- “Celebrate Natural Beauty”
Each one of these taglines touch on the desire of a potential customer wanting to look a little prettier in the mirror while using natural ingredients 😉 It gets right to the core purpose of cosmetic products – celebrating their beauty in the best light!
Run 2 Ad Campaigns Testing Different Ad Banners
With a little guidance, running different color combinations, taglines, and product descriptions can become a fun exercise, honing your advertising strategies for Shopify.
Check the 3 variations that Forbes magazine created while analyzing Delta’s online ads:
Notice the different product appeals! One emphasizes extra legroom, the other the number of destinations, while the third highlights luxury options for first-class. As you discover the different segments and niches of your own audience, consider what benefits they are looking for from your product. Then, distill it down into a few simple words, and let those ads roll!
A/B testing is one of the most crucial advertising strategies for Shopify, so embrace creating several ad versions that highlight different product benefits. Additionally, you can see which images and color schemes are the best choice for your brand. Just remember, don’t change too many elements at once! Otherwise, you won’t be able to tell what change accounted for the improved audience response.
Ad360 Can Automatically Generate Ad Banners for Shopify
If you want a Shopify advertising tool that auto-generates multiple ad banners for you to choose from, try a free demo from Ad360 today! We’ll make sure your advertising strategies for Shopify are polished to catch the user’s eye. A good ad banner is a difference-maker when it comes to increasing sales on Shopify, so reach out today!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!