Relying on Google & Facebook Ad Campaigns is Holding You Back

Have you felt your Shopify paid advertising has been restricted by Google and Facebook ads?  I mean, there are literally millions of independent websites and thousands of mobile apps not controlled by either the Google or Facebook network!

So, why do so many businesses end up feeling trapped with these online conglomerates being their only options for running ads and increasing sales on Shopify?

Simple – they have not explored and expanded their advertising strategies for Shopify.  Relying on your manual inputs to Google and Facebook can generate traffic, but this is the 21^st century! It’s time to automate!

Programmatic Ads – Software that Automates Advertisements for You

The solution to you feeling “stuck” with Google and Facebook ads is simple – programmatic software. Programmatic ad services, once set up to your store, basically scour the entire web and mobile ecosystem for the best deals to place your ads.  They follow your daily allotted budget, and within those parameters, match your Shopify product advertising to your target audience on the web – wherever they are.

Programmatic ads have their own software powering this automated decision-making process, meaning you no longer have to rely on Google or Facebook ads!  Imagine never having to manually create a Google Ads campaign again, while seeing your ROI and data for each audience segment explode.  The clarity brought with programmatic ads will revolutionize any advertising strategy for Shopify.  Not having to rely on Google or Facebook’s networks is a liberating experience – one that brings your Shopify business more opportunities and hypertargeted results.

Ad360 Provides Programmatic Ads in One Click

The software that powers programmatic advertising is at the heart Ad360’s services.  Within just one click, you can set a daily budget and begin running targeted ad campaigns across all websites and mobile apps.  Try downloading our app today to experience a game-changing Shopify advertising tool – the democratization of programmatic ads!  Automation of ads saves you precious time while enhancing the chance to increase sales on Shopify – give it a try to refresh your promotional strategies 😊

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success.  Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊

1. Use the Right Shopify Advertising Tool

Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.

You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.

Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!

2. Reach Beyond Google and Facebook Networks

When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks.  Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!

When setting up context ads, don’t rely solely on the tools provided by these networks.  They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.

3. Pair Contextual Ads with Ad Retargeting

Marketing data shows that contextual ads are best when paired with ad retargeting.  That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines! 

To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem.  Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms.  Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.

Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting

Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers.  Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

A Crucial Shopify Advertising Tool: Context Ads

Context ads are a must for Shopify business owners.  Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store. 

That’s because context ads don’t require any heavy analysis or previous user data!  Instead, business owners simply pick key phrases and subjects related to their line of products.  From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material.  That way, only customers with interests specific to your industry see the ads! 

Who Benefits Most from “Context Ads” Shopify Advertising Tools?

This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach.  In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.

For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience.  Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.”  Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!

People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels.  That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!

Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads.  As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.

Conclusion: Increase your Shopify Sales by Deploying Contextual Ads

Contextual ads were valued at $140 billion in 2020 and are only growing every year.  If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!

If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today!  Check out our app in the app store to refine your online marketing tactics and  increase your sales on Shopify.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

We are glad to share today’s news: our YouTube Channel, Ecommerce Success by Ad360, has hit 100 subscribers yesterday on YouTube.

Thank you all for your support, it is wonderful to build a small (but growing!) community of ecommerce business owners focused on sharing tips & best practices to maximize our collective success!

Our pupose with this channel is to share as much knowledge as possible to business owners, entrepreneurs, ecommerce & marketing professionnels, or simply anyone curious about all things digital business.

We’re grateful to the persons that have shared our channel, talked about us, commented and liked our daily videos. It’s for you and thanks to you that we create new content every day!

Here is a short video we made to celebrate this milestone and thank all our subscribers:

https://youtube.com/shorts/HVm5CI_wZBw

EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Why Shopify Paid Advertising is So Costly on Big Platforms

A big issue for small businesses advertising on Google is being overshadowed by the volume of competition.  The space is oversaturated with ads, and you become a “small fish in a big pond.” 

However, you can reverse the roles by advertising on millions of independent sites and mobile apps!  Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads.  Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network. 

How to Advertise with Shopify Beyond Google and Facebook

There are millions of these sites, and so when you broaden your reach to these corners  of the web, advertising through Shopify becomes a much more lucrative prospect.  You are not competing your user attention of web space as intensely as on Google ads.  There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out. 

As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app.  Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there!  After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try.  After that, you are on your way to increasing sales on Shopify 😊

Ad360 is the Perfect Shopify Advertising Tool

If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms.  Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360.  Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!