Our YouTube Channel hits 100 subscribers
We are glad to share today’s news: our YouTube Channel, Ecommerce Success by Ad360, has hit 100 subscribers yesterday on YouTube.
Thank you all for your support, it is wonderful to build a small (but growing!) community of ecommerce business owners focused on sharing tips & best practices to maximize our collective success!
Our pupose with this channel is to share as much knowledge as possible to business owners, entrepreneurs, ecommerce & marketing professionnels, or simply anyone curious about all things digital business.
We’re grateful to the persons that have shared our channel, talked about us, commented and liked our daily videos. It’s for you and thanks to you that we create new content every day!
Here is a short video we made to celebrate this milestone and thank all our subscribers:
EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed.
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Amazon reveals “Buy with Prime”!
Amazon revealed yesterday a new service for merchants: “Buy with Prime”.
For the first time, merchants outside of the Amazon.com marketplace will be able to offer the same benefits to Prime customers as they get on Amazon. This includes free shipping, next-day delivery, and free returns!
To be eligible, members will need to be part of the “Fulfillment by Amazon” (FBA) program in which Amazon takes care of the warehousing, shipping, and returns.
Through this new service, Amazon clearly wants to accelerate with FBA and take on additional market share, especially with Direct to Consumer (DTC) and long-tail merchants.
That’s why many analysts see this move as a jab at Shopify’s business.
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The Basics of Shopify Store Design
You don’t need to be a design expert to give your e-commerce store a little creative flair 😊 A simple, bold, dynamic aesthetic will attract customers to your site, and keep them there. Read our refresher of how to increase sales on Shopify through upgrading your store design.
Aligning Theme Colors with Your Brand
There is no need to clutter your e-commerce site with pictures and text if your background is aesthetically pleasing. In fact, online stores that are well-spaced, and give the customer a chance to “breath” as they browse from webpage to webpage, outperform ones crammed with “too much.”
Thus, picking simple, bold, consistent theme colors is an easy way to increase sales on Shopify. Remember that the colors don’t have to take up the same amount of space on your site! Some may color the toolbar across the top, while others dominate the space behind your pictures, text, and product listings. Check the links here and here to get some new ideas on how to freshen up your theme colors – it could help boost your Shopify sales!
Dynamic Media: How Should You Incorporate Pictures & Video?
If you are going to utilize lots of multimedia, make sure your site’s speed is optimized. Big files uploaded to your e-commerce site can make it clunky and slow to users.
Every online store is different, so you can play around with your incorporation of pictures and video. Some opt for a central image to focus user attention, while others break up their homepage into “blocks,” with each section conveying a different feature of their products and services. Other put a video front-and-center to engage the user right away, and give a flavor of what their product looks like in action!
Check out a list of excellent online stores here and here – you may pick up a key tip to increase your own Shopify sales!
Well-Placed Interactive Buttons
Another aspect of site design to consider is where you put “clickable” buttons – including the following dynamic items:
- “Call to Action” buttons
- Social media links
- Trust badges
- links to specials or products on sale
To increase your Sales on Shopify, having these “clickable” buttons across your webpages make it more interactive and easier for users to navigate. If you have a product on sale for the next month, for example, you may want to update your site to reflect that! Adding in a “click here for our new special” button may entice customers that would otherwise keep browsing.
We’ve talked about the importance of CTA buttons placed strategically across your homepage and product pages. They should land in spots where a customer has taken in key text, images, or videos, and may be pushed to buy items if you make it easy for them. Place CTA buttons around key text, images, and videos! It makes shopping easier for the customer and will help increase your sales on Shopify.
At the top of bottom of your page, have your clickable buttons for links to social media, as well as certificates from your trust badges. They are easy to place and bring extra layers of connection and credibility to your Shopify site,
Conclusion: Shop Design is Fundamental to Increasing Sales on Shopify
Re-evaluate your Shopify store design regularly – testing out different layouts and designs is not as hard as you think. It can have a marked impact on your store’s success, so be sure you are keeping a fresh, open perspective on the options for your Shopify theme and store layout!
If you want help evaluating your online store’s design, reach out for a free demo by Ad360 today. We can audit your current site, giving you actionable tips to increase your sales on Shopify 😊 Cheers, and happy selling!
Shopify Blogs: The Key to Boosting Sales?
How Blog Content can Increase Sales on Shopify
They say content is king, and for good reason: blogs are a proven method to boost your Google ranking and increase sales on Shopify. This post explores how consistent blog posts can benefit your e-commerce business while also providing a few tips to inspire your own original posts!
Authentic Blogs Support your Shopify Sales
Recently, Google announced that any AI-generated content online will be labelled “spam.” Business owners should reassess the content they are putting out to catch their audience’s audience. Marketing data shows that, while helping increase your Shopify sales, online users primarily read blogs for entertainment and information.
So, when writing your posts, keep an informational, educational, and entertaining tone at the heart of your piece. There’s no need to push your products too hard. Customers who have just discovered your site or product will appreciate quality, authentic posts for their enjoyment. Combined with social media posts and audio-visual entertainment, consistent blog posts can become a crucial element to increasing your Shopify sales.
Blogs Complement Social Media & Video Ads
Think of regular blog posts as an extension of your social media posts. In fact, it’s best to link your Shopify blogs directly on platforms like Facebook, Twitter, and Tik-Tok! All these engaging posts provide a comprehensive narrative you can build regarding your brand and business.
You can embed key infographics, images, and videos into the blog to push your most important audio-visual content across your ad channels. It not longer takes a tech wiz to combine text, picture, and video content, as Shopify has boiled down adding these functions to one click. It’s simple on a technical level, but it does wonders for your reputation online.
An e-commerce store that has an active blog and social media presence appears dynamic, consistent, and trustworthy to your audience. Over time, your Shopify store will increase its traffic and sales by coming across as an authority in your industry. If you can find the time or hire the talent, consistent, quality blog posts will become a key marketing strategy to increase your Shopify sales.
Inconsistent Blog Posts Harm your Google Ranking and Brand Reputation
You ever surf a website, impressed the professional layout, but find that their last blog content post was from 3 years ago…? Not a good sign! It gives the impression the brand is withering, and, despite its clear informational benefit, the business abandoned regular posts.
Not only does infrequent blog posting harm your brand reputation – it costs you ranking on Google’s search engine! Less blogs posts means less webpages for Google to index, and the longer you go without posting, the more you lose authority on Google’s Search Engine.
Even if you can only find time to write a 500 word post – maybe with a video embedded – remember that not each one has to be your magnum opus! Some weeks, it is simply the consistent effort that will benefit your store in the long run. Marketing research shows that e-commerce sites with 11+ blog posts a month experience a spike on monthly traffic. Furthermore, sites with 400+ blog posts archived gain an edge on Google’s search rankings, as the sheer number of webpages indexed bumps them up the rankings ladder! As we all know, a higher spot on Google’s rankings means increased sales on Shopify.
Boast a Call to Action at the End of every post
After providing valuable, entertaining information to your audience for free, drop them a hyperlink or “Call to Action” button at the bottom. In this world, everyone could use a little self-promotion, so have it!
If you want a good “rule of thumb” to follow when deciding what to blog, ask yourself this question: “What would I want to read? What kind of post would I sit back and appreciate someone putting into words for me?” If you know your audience, they’ll appreciate your work, too.
For further assistance and information on the value of blog posts, you can try a free demo by Ad360 today. Our app provides 360 degree coverage on all aspects of your digital marketing, giving you a sense of clarity on how to best promote your product and boost your Shopify sales. See what we did there? 😉 Reach out today!
How to Present your Offer to Convert More
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
This e-commerce business owner wants to increase conversions for a specific offer.
Let’s review their website and how they present this offer.
The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.
Subscribe to our YouTube channel “Ecommerce Success by Ad360” to watch daily videos that share tips, knowledge and best practices with merchants to help your business thrive!
If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below: