Make Sales Explode with Context Ads
A Crucial Shopify Advertising Tool: Context Ads
Context ads are a must for Shopify business owners. Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store.
That’s because context ads don’t require any heavy analysis or previous user data! Instead, business owners simply pick key phrases and subjects related to their line of products. From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material. That way, only customers with interests specific to your industry see the ads!
Who Benefits Most from “Context Ads” Shopify Advertising Tools?
This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach. In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.
For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience. Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.” Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!
People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels. That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!
Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads. As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.
Conclusion: Increase your Shopify Sales by Deploying Contextual Ads
Contextual ads were valued at $140 billion in 2020 and are only growing every year. If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!
If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today! Check out our app in the app store to refine your online marketing tactics and increase your sales on Shopify.
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Maximize Google Ads with 360° Retargeting
Retargeting Squared: Increase Sales on Shopify with Layered Ad Retargeting
If you have kept up with our previous posts on retargeting (click here, here, and here for a refresher course), you know that retargeting is arguably the most effective digital marketing strategy on the web.
That means for online business owners, learning the fundamentals of retargeting are essential if you want to succeed and increase your sales on Shopify!
However, did you know that there are ways to deploy “layers” of ad retargeting? The value of this tactic is simple: you reach your audience across all search engines and platforms – rather than being restricted to a single network. In other words, layered ad retargeting empowers e-commerce business owners to target users not only on sites like Facebook and Google, but it allows them to continue showing ads to users as they browse the millions of Independent sites across the web.
Check out this post for a 2-step guide on how to layer ad retargeting to maximize conversions and increase your sales on Shopify 😊
Step 1: Ensure you Have Ad Remarketing Enabled on the Baseline Platform
To start, remember that platforms like Google offer their own remarketing programs that can be toggled on. This is a no-brainer. If you are not already using this baseline ad retargeting technique, you are allowing ~98% of all of your web traffic to “fall through the cracks.” With no way of knowing how has visited your site, your digital marketing strategy will continue to feel like “finding a needle in a haystack.”
Step 2: Layer Ad Retargeting that Works Across the Entire Web
Now that you have established ad retargeting on the specific platform in question (e.g. – Google), it is time to layer up! Using a simple app, e-commerce owners can reach outside of Google’s network when showing ads to retargeted users.
What this means is that is the user clicks on an independent site not under the Google Display Network, your ads can still be shown to the user! This layered retargeting tactic broadens appeal, and the numbers make a clear case for its effectiveness.
There are currently ~2 million websites linked to the Google Display Network… but there are over 200 million active websites across the web! So, by layering on external ad retargeting on top of Google’s remarketing option, you reach roughly 198 million more sites with your digital marketing. After considering these figures, there is a strong case to be made that layered ad retargeting could drastically increase your sales on Shopify.
Conclusion: Menadex by Ad360 Can Unlock Your Online Store’s Potential
For a quick solution to “layered ad retargeting,” Ad360’s Menadex media offering connects your e-commerce promotions to every active website on the internet. That way, your store can show ads to retargeted customers on websites that your competitors cannot reach, giving you the advantage in brand exposure and customer awareness.
If you want to see the impact that layered retargeting can have on your business, reach out to try a free demo from Ad360! We’ll automatically begin layering in our platform’s “universal ad retargeting” services on top of the ones offered by platforms like Google. Create your next ad campaign with one click, and increase your sales on Shopify today 😊 Happy selling!
What differs between Clicks, Users, Sessions?
In this video, I’m responding to a question on Reddit about the difference between Clicks, Users, and Sessions on Analytics.
If you’re puzzled too, watch me read and discuss the Google Analytics documentation to make sense of these Advertising and Analytics metrics!
I’m also giving the most probable culprit IMO for this user to have such a massive difference (3x) between clicks and users.
I wish you a lot of success!
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Promote your Shopify Store in 1 click
What if you could start promoting your store in just one click?
What if complex advertising tools, headaches setting up tedious targeting options were a thing of the past?
Imagine if you could just log into your Shopify store and start advertising in just 1 click…
This dream is now a reality with Ad360’s Quick Ads!
With just one click, you can start promoting your store and advertise your products all over the web and in mobile apps.
You don’t need any technical knowledge, advertising skills, and marketing experience. You don’t need to have expensive designer-made banners or videos.
With just a single click, Ad360 App for Shopify automatically generates ads based on your product’s image, title, and price, and runs ads on websites, news sites, blogs, and perhaps in your favorite mobile app too!
Get a 14-day Free Trial by installing Ad360 App for Shopify today!
The Best App to Increase Sales on Shopify
5 Reasons Why
1) Quick Ads: One Click to Increase Sales on Shopify
Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location. That’s it. Set those, and your next ad campaign is off and running!
The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself. Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations. We simplify the task of starting a new, effective online ad campaign down to one click.
Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity. Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.
Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify! We’ll be eager to show you through our free demo. It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.
2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify
Unlike companies that automate their feedback to you, Ad360 has live 24/7 support. We are 100% dedicated to getting to know our clients and their business on a more personal level. Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify. All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊
You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms. As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still! Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.
You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry. We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective
Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.
3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns
While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard.
Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360. The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts. The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify
The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business. As a certified Google partner, it is a great complement to the newly-release Google 4 analytics
4. Instantly Generated Ad Banners
Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer. So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves! The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.
Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner. We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release. Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention. Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify
5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting
The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it! Remember that 97-98% of online visitors, on average, leave without buying. That means out of 100 potential customers, you would only have information on 2-3 of them! No bueno.
Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why? It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals! Most customers prefer to see multiple ads before they “know” your brand and buy anyway. Ad360 does so while following the most stringent customer privacy regulations, while still providing a turnkey solution for how to increase sales on Shopify. Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.
Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales
Skeptical? We understand 😊 That is why Ad360 offers a free demo to test the services listed above. When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today. Contact us now to learn more!