What differs between Clicks, Users, Sessions?
In this video, I’m responding to a question on Reddit about the difference between Clicks, Users, and Sessions on Analytics.
If you’re puzzled too, watch me read and discuss the Google Analytics documentation to make sense of these Advertising and Analytics metrics!
I’m also giving the most probable culprit IMO for this user to have such a massive difference (3x) between clicks and users.
I wish you a lot of success!
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What does this mean? CTR, CVR, LTV, AOV
It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!
If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful:
- CTR (Click-Through Rate): clicks / impressions
- CVR (ConVersion Rate): conversions / clicks
- LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration
- AOV (Average Order Value): Total Revenue / Number of Orders
The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!