Some E-Commerce Owners are Frustrated by Google Core’s Update

It’s clear that Google’s Core Update has already affected a lot of businesses online.  While the new Search Engine algorithm just began rolling out in May 2022, some e-commerce sites reported immediately falling out of the SERP rankings for important keywords, as well as seeing a drastic drop in clicks and impressions on the site.  Take the following tips below as a starting point to improve your Google SERP ranking.

Click here for part I of our coverage on the Google Core Update

1. Increase Posting Frequency

The most effective way to rebuild and grow your SEO, as well as your e-commerce sites online visibility, is to begin posting more frequently on your site.  

Did you have a blog post rocket to the top of the Google charts two years ago? That’s great, but it won’t be enough to continue thriving following the May 2022 Google Core Update. If you are staying current and up-to-date on the major trends within your industry, Google is going to be rewarding you with a boost in page ranking!

2. Strive for Originality

On top of that, Google will now be rewarding sites that post original content.  If you are reposting content from another site or using AI-generated content, Google is going to ding you.  Also, if the quality of the content is basically a rambling word salad, and considered not useful for users, Google will rank that lower, as well.

Best Solution: Diversify your Traffic Generation Avenues

Aside from posting original quality content for frequently, it’s important that e-commerce business owners use the Google Core Update as a wakeup call to not rely solely on the search engine giant for their revenue! 

You can begin ad campaigns with Ad360 in one click that bring visibility to the entire web, meaning you get impressions from outside Google’s display network and across all apps.  On top of trying out various social media platforms, business owners can ensure that even if the Google Core Update affects their traffic from search engine’s other revenue streams and ad channels pick up the slack!

Google Algorithms Control your SERP Ranking

Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.”  Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!

Big News: Changes to Google’s Core Algorithm?

After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update.  While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.

Double-Check Your “Core Web Vital” Metrics

Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices.  While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic.  We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals! 

While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update.  It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.

Also, it is clear that sites with original content are being boosted.  If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.

News Updates on Google Search Algorithm

Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search.  Stay tuned for new developments and insights on this story!

2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.

If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.

We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.

There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).

In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.

Google just announced the May 2022 core update for their Search algorithms!

This means that they’re starting to roll out massive changes to their ranking algorithms and that your website might be heavily impacted – positively, or negatively.

The previous large update like this one – called core updates – was in November 2021. Although Google is making changes all the time to their algorithms, they release a major update only every few months. These are likely to have a deeper impact on your website’s ranking in the Search Engine Response Pages (SERP).

Note that Google hasn’t disclosed what these new changes are specifically. The Google Search Engine algorithms are their secret sauce, so there always very secretive about how they work.

So what to do if your website is negatively affected?

Google says there’s no quick fix to turn things around if your rank drops massively.

However, there is a solution. It’s just that it’ll require more efforts to implement: Google advises affected website to work on their content and produce higher-quality content.If you do this, you can expect your search rank to improve over time.

You may ask, ‘What is high-quality content?’

To answer this, Google is pointing out to their guidance to help you produce better content which will be favored by the algorithms. This document is dated August, 2019 (almost 3 years old), but it remains the most up-to-date reference in terms of content quality for Google. They’re even linking to this page in this week’s announcement.

So this remains the best solution to work on Search Engine Optimization (SEO).

If you want to learn more, watch the video on our YouTube Channel ‘Ecommerce Success by Ad360’, in which we review in more detail the Google announcement, and the Google’s recommendations to get better ranked:

Wishing you a lot of success!

Google Reviews are an essential way to get more visibility online. These are the reviews left by people on your Google My Business profile, with a rating out of 5 stars, and a comment. Users can add photos too to their reviews (and you should encourage them to do so if you’re selling products!).

These reviews are super important for many reasons!

First of all, they show other people that your business is well respected and liked!

Secondly, more and more people are using these reviews to get more insights about a company and their products & services before making a purchase decision.

Thirdly, they are increasingly taken into account by Google’s search algorithms to determine your rank on Search Engine Response Pages (SERP).

These reviews appear on the right hand side of the search results when users type your business name, or find you from a keyword if you’re sufficiently highly ranked. They are also prominently featured on Google Maps, which can be a great channel to acquire new customers!

That’s why you should definitely ask your customers to leave reviews whenever possible!

This is what we do at Ad360, and we’re super proud and thankful to our customers that they left us our 10th 5-star reviews this week.

https://youtube.com/shorts/clo1_GgJQxI