It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!

If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful:

• CTR (Click-Through Rate): clicks / impressions
• CVR (ConVersion Rate): conversions / clicks
• LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration
• AOV (Average Order Value): Total Revenue / Number of Orders

The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!