You Need to Advertise Beyond Google
Why Shopify Paid Advertising is So Costly on Big Platforms
A big issue for small businesses advertising on Google is being overshadowed by the volume of competition. The space is oversaturated with ads, and you become a “small fish in a big pond.”
However, you can reverse the roles by advertising on millions of independent sites and mobile apps! Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads. Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network.
How to Advertise with Shopify Beyond Google and Facebook
There are millions of these sites, and so when you broaden your reach to these corners of the web, advertising through Shopify becomes a much more lucrative prospect. You are not competing your user attention of web space as intensely as on Google ads. There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out.
As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app. Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there! After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try. After that, you are on your way to increasing sales on Shopify 😊
Ad360 is the Perfect Shopify Advertising Tool
If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms. Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360. Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
You Need to Run Multiple Ad Campaigns!
Picking Which Platform to Run Ads on
When considering your advertising strategies for Shopify, remember one thing – you need to run multiple ad campaigns at once! It sounds complicated, but it is easier than it appears and is vital to test the effectiveness of your Shopify product advertising.
Many e-commerce owners get “comfortable” with one platform – like Facebook or Google ads – and fail to take advantage of the numerous options across the web to showcase their products. To increase sales on Shopify, make sure to branch out and try running ads on a series of sites. To help jumpstart your Shopify product advertising, we listed some of the top platforms for your consideration below:
- Tik Tok
- Snapchat
- Quora
- Amazon
- Bing
- Youtube
Depending on your product line, your target audience may be spread across these different platforms or all in one place! For example, if your Shopify store sells high-end business notebooks and supplies, LinkedIn may be the perfect place for your Shopify paid advertising spots.
If you think your demo skews young, aim for Snapchat and Tik Tok.
LinkedIn is great for B2B Services!
If they skew older, aim for Bing – old folks stick with Microsoft 😊
If they skew female, try out Pinterest!
You get the idea – depending on your target audience, it may help to research the platforms listed above, find out which demographic group drives their traffic, and develop your advertising strategy for Shopify based on those results. That way, you can test different Shopify advertising tools to see which provides you the best boost in sales.
What’s more is that all these platforms only represent a small fraction of the whole Web. There are hundreds of millions of independent websites, blog and mobile apps out there which you could be running ads on. Your customers are on these sites, so why keep out of these.
The good news is that it’s never been easier thanks to Ad360!
Ad360’s Menadex can Run Ads Across the Web
If you want help running ads across the web – including independent sites – on top of the platforms listed above, reach out to try a free demo from Ad360 today! We’ll run a site audit to assess your target audience, then help you pick which platforms to run your Shopify paid advertising spots. That way, you can minimize customer acquisition costs by going where the people are. With so many platforms to pick from, that may be easier said than done – make sure to do your market research, and happy selling!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
The Power of a Central Ad Dashboard
Runnings Ads Across Every Online Platform is Too Complex
There are pros and cons to leveraging multiple online platforms for your ad campaigns.
Web services like Meta (Facebook, Instagram, WhatsApp), Google, Tik Tok, Twitter, and Reddit, reach wide audiences – but each platform’s presentation varies in significant ways. On paper, running ad campaigns across all search engines and social media platforms may seem the best way to boost your brand visibility and increase sales on Shopify!
… It also sounds super complicated. Imagine having to log into each separate ad interface, and learn the idiosyncrasies of all the different sites. Even more, you need to find a way to effectively compare each ad channel while analyzing your digital marketing strategy. Just the thought of lining up sales metrics from these separate ad channels gives us a headache!
That is why Ad360 is here to provide a turnkey solution to managing all your separate channels: a single, streamlined dashboard the brings all your ad campaigns – across every online platform – under one roof. Ad360’s streamlined ad dashboard makes it simple to run multiple ads at once, helping refine your marketing strategy and increase sales on Shopify 😊
The Problem with Disparate Ad Campaigns
Without a central ad dashboard, business owners waste energy simply keeping track of each promotion’s progress. In fact, e-commerce business owners online report that they keep track of their various online ad campaigns through spreadsheets or notes – all manually.
The time drain and effort wasted organizing and comparing each ad campaign is not only inefficient, but it could make that comparison inaccurate!
Entering wrong data or forgetting the rationale for running each ad campaign can make your marketing analysis more difficult or even impossible. Manually entering data in notes or spreadsheet offline basically “disembodies” your data, removing it from the context of your various ad channels. You’re forced to imagine how each ad campaign looks online instead of having them on an interface right in front of you.
It’s a scientific fact that humans only have so much brainpower for decision-making each day. If you are draining all that energy simply trying to keep each ad campaign in order, you won’t have enough left over to effectively compare them!
This “scatterbrain” effect disparate ad campaigns cause could lead to poor mental conceptualizations of your ad campaign’s progress. Instead of being able to simply sit back and think, “How should I allocate my advertising funds from here?” you are bending over backward trying to keep each ad campaign in order. Think of all the questions that would rush into your mind when comparing the success of different ad campaigns:
- Was that ad campaign for brand awareness or boosting conversions?
- Why did I run that ad campaign on Facebook instead of Google again?
- What was different about these two ad campaigns? Was it the visual I used, or was it different text descriptions?
- Why did I pay-per-click for this ad but paid per 1,000 views on this one?
A Streamlined Ad Dashboard – The Key to Digital Marketing Success?
Ad360’s streamlined ad dashboard centralizes all your ad channels to one cozy, intuitive interface. Think of it like consolidating your debt for a lower interest rate – a single central ad dashboard empowers business owners to take their digital marketing to the next level!
Advertising on multiple platform of your choice, and across the entire web – will feel easy. By broadening your reach and focusing your promotional efforts, a single central ad dashboard gives you the best chance to increase your sales on Shopify.
Instead of having to open multiple tabs to check in on each ad campaign’s progress, manually record them in a spreadsheet, and compare the numbers by hand, Ad360’s central ad dashboard automatically records key marketing metrics for you. In doing so, business owners can take a “bird’s eye view” of their overall digital marketing efforts, honing in on key areas to improve their brand message.
Experience Ad360’s Central Ad Dashboard for Yourself
Ad360 offers a free demo to e-commerce business owners trying to improve their digital marketing strategy. Reach out today for a chance to streamline all your ad channels under one roof, along with the ability to create new ad campaigns with a single click. If you’ve ever felt overwhelmed keeping track of your online promotions, give us a call today!
Google Retail Search Released to the Public
Searching but Not Finding: the Phenomena of Search Abandonment
Picture the common scenario, where, frustrated by the lack of results on their search, a customer leaves your site without buying anything.
That simple snafu costs ecommerce retailers over $300 billion a year.
Amazing, right? Such a simple hitch in the process can bleed billions of dollars in the ecommerce industry. Even retail giants like Macy’s and Ikea suffer from search abandonment, so you are not alone!
Luckily enough, Google recently released its Google Retail Search to the general public, bringing the power of Google’s search engine to all online retailers. Read below how this new Google tool can help increase your sales on Shopify!
Why Google’s Retail Search is a Win for E-Commerce
A recent poll discovered that 94% of US customers abandon an online shopping session due to irrelevant search results. Imagine that a shopper types in, “comfy winter sweater” to your search bar… they probably won’t get very precise results!
However, with Google Retail Search, backing software would be able to link the customer’s buying intent, no matter how general in their search, to specific products available in your store. Most ecommerce sites have search bars that, if the specific product name is typed, can provide the result quickly for users.
But what about all the potential customers who don’t know your brand’s products yet? Navigating around to find the item that fits their match can be a chore they refuse to do, especially when ecommerce giants may be able to provide better search matches.
How Google Retail Search Helps Increase Sales on Shopify
Google Retail Search will help boost your Shopify sales in a few ways:
1. Advanced Query Understanding
This function provides high-quality search results for even the broadest searches. If you sell footwear, and someone types in, “shoes for the beach,” instead of telling them, “What can’t find that specific product, can you refine your search?” It will bring up a list of all your products that fit the context.
2. Semantic Search
You will be able to better gauge “customer intent” to match them with the best-fitting products on site.
3. Personalized Results
Google Retail Search will also factor in each user’s previous searches through their search engine optimizing their experience and providing them tailor-made search results, even on your Shopify site! All of this is done automatically for your ecommerce business.
4. State-of-the-art Customer Data Security
While the search results provided by Google Retail Search are personalized, Google implements “strong access controls” to ensure your customer data is anonymized and protected
Conclusion: Google Retail Search is Worth a Trial
As a certified Google partner, Ad360 knows the power of leveraging Google’s incredible search engine, ad platform, and analytics technology. If you want any advice or help implement Google Retail Search to your ecommerce site, contact us at Ad360 today! We provide a free website review, along with a free trial. That way, we can test your search query and see what comes up 😊 Less search abandonment could increase sales on Shopify, so don’t hesitate to check out Google Retail Search!
Quick Ads: A Story of Success
Introduction: The Difficulties of Ad Campaigns Before Quick Ads
The following is an amalgamation of real stories told online by business owners who, despite their best efforts, did not have the time, tech savvy, or financial resources to successfully leverage their online ads. While platforms like Google, Facebook, and Tik Tok provide real opportunity to “Get the word out,” starting these campaigns from scratch – and having them increase sales on Shopify – is far easier said than done.
These are their stories.
Ensnared by “Default” Settings
La Fontaine’s Cookies had grown on “word of mouth” advertising locally for years, but the owner quickly realized they needed to shift their marketing strategy in 2022. So, they got to work using a popular search engine as the first base of operations… and saw there were 18 unique settings that needed calibrating. The sheer number of options and unfamiliar terms (SEO, Funnels, PPC, etc…) was a bit overwhelming at first for the local business.
Setting the budget was easy enough, but errors started popping up when the rest of the boxes got filled. Already the manager of day-to-day operations, the owner’s eyes widened as they realized figuring out online marketing would become a massive drain on their time and energy.
Picking between “search ads” and “display ads” and analyzing which “keywords” worked best was where La Fontaine’s Cookies officially lost the plot. They were already spending hundreds of dollars on the ad campaign and hours designing specific ads for each of their “audience segments,” which were hard to clearly define in the first place… the conversion rate was so paltry that La Fontaine’s Cookies was in serious jeopardy of going under!
Ad campaigns on social media sites fared no better. Creating a unique, well-designed ad banner for each part of her audience was time consuming and figuring out how to analyze “engagement data” felt like it would take all day… but the owner had a cookie shop to run! They didn’t have the time to sit at a computer and crunch numbers, and hiring a marketing expert on salary was out of the budget.
Quick Ads – The “One Click” Solution that Save La Fontaine’s Cookies
Before laying down their arms and walking away, the owner of La Fontaine’s searched, “How to increase sales on Shopify,” as a last ditch effort. They wanted to find an affordable service that might relieve the burden of going through all these settings and conducting all this research for a successful online marketing promotion.
Luckily, they found Quick Ads by Ad360 – and the rest, as they say, is history 😊
Right away, Ad360 showed La Fontaine’s Cookies the promotional power of Quick Ads. All their previous work was not for nothing, as Ad360 automatically extracted all the data from her Shopify store. Now, instead of over a dozen manual options to toggle, La Fontaine’s Cookies only had to enter two basic inputs:
- Daily budget
- Location
After clicking “submit,” Quick Ads went to work, a powerful marketing app over 2 years in the making. With all that technical expertise behind it, Quick Ads automatically generated multiple ad banners using data from La Fontaine’s online store – the owner no longer had to make each one by hand! Even more, Quick Ads rolled out a “geotargeted” awareness campaign to the entire neighborhood. Suddenly, old friends and neighbors were calling again for a quick dessert 😉
Perhaps the most incredible, though, La Fontaine’s Cookies conversion rate began spiking after a month. Overjoyed, the owner asked the Ad360 support team what Quick Ads was doing behind the scenes to increase sales on Shopify.
“Well, we have begun automatically retargeting any and all customers who browse your site! Concentrating your budget on these likely customers lets them get to know your brand through multiple engagements. Sounds like they like what they see, and think La Fontaine’s is the solution to their sweet tooth needs!”
Smiling, the owner of La Fontaine’s Cookies sat back – instead of having to close the store, they were able to hire a part-time manager to help share the burden of day-to-day operations. Now, they could focus on expanding their e-commerce business, and maybe open up a La Fontaine’s Cookies in the next city! While management started their market research, Quick Ads continued solving her online marketing issues – all with one click 😊
Conclusion: Increase Sales on Shopify with Quick Ads
If you want to experience online marketing success like La Fontaine’s reach out to try a free demo of Quick Ads by Ad360 today! We’ll make setting up ad campaigns as simple as “2 inputs, 1 click,” and will be there to support you every step the way as you increase sales on Shopify. Congrats to La Fontaine’s – we hope to make you the next e-commerce success story!