How Blog Content can Increase Sales on Shopify

They say content is king, and for good reason: blogs are a proven method to boost your Google ranking and increase sales on Shopify.  This post explores how consistent blog posts can benefit your e-commerce business while also providing a few tips to inspire your own original posts!

Authentic Blogs Support your Shopify Sales

Recently, Google announced that any AI-generated content online will be labelled “spam.”  Business owners should reassess the content they are putting out to catch their audience’s audience.  Marketing data shows that, while helping increase your Shopify sales, online users primarily read blogs for entertainment and information. 

So, when writing your posts, keep an informational, educational, and entertaining tone at the heart of your piece.  There’s no need to push your products too hard.  Customers who have just discovered your site or product will appreciate quality, authentic posts for their enjoyment.  Combined with social media posts and audio-visual entertainment, consistent blog posts can become a crucial element to increasing your Shopify sales.

Blogs Complement Social Media & Video Ads

Think of regular blog posts as an extension of your social media posts.  In fact, it’s best to link your Shopify blogs directly on platforms like Facebook, Twitter, and Tik-Tok!  All these engaging posts provide a comprehensive narrative you can build regarding your brand and business. 

You can embed key infographics, images, and videos into the blog to push your most important audio-visual content across your ad channels.  It not longer takes a tech wiz to combine text, picture, and video content, as Shopify has boiled down adding these functions to one click.  It’s simple on a technical level, but it does wonders for your reputation online.

An e-commerce store that has an active blog and social media presence appears dynamic, consistent, and trustworthy to your audience.  Over time, your Shopify store will increase its traffic and sales by coming across as an authority in your industry.  If you can find the time or hire the talent, consistent, quality blog posts will become a key marketing strategy to increase your Shopify sales.

Inconsistent Blog Posts Harm your Google Ranking and Brand Reputation

You ever surf a website, impressed the professional layout, but find that their last blog content post was from 3 years ago…?  Not a good sign!  It gives the impression the brand is withering, and, despite its clear informational benefit, the business abandoned regular posts.

Not only does infrequent blog posting harm your brand reputation – it costs you ranking on Google’s search engine!  Less blogs posts means less webpages for Google to index, and the longer you go without posting, the more you lose authority on Google’s Search Engine. 

Even if you can only find time to write a 500 word post – maybe with a video embedded – remember that not each one has to be your magnum opus!  Some weeks, it is simply the consistent effort that will benefit your store in the long run.  Marketing research shows that e-commerce sites with 11+ blog posts a month experience a spike on monthly traffic.  Furthermore, sites with 400+ blog posts archived gain an edge on Google’s search rankings, as the sheer number of webpages indexed bumps them up the rankings ladder!  As we all know, a higher spot on Google’s rankings means increased sales on Shopify.

Boast a Call to Action at the End of every post

After providing valuable, entertaining information to your audience for free, drop them a hyperlink or “Call to Action” button at the bottom.  In this world, everyone could use a little self-promotion, so have it! 

If you want a good “rule of thumb” to follow when deciding what to blog, ask yourself this question: “What would I want to read?  What kind of post would I sit back and appreciate someone putting into words for me?”  If you know your audience, they’ll appreciate your work, too.

For further assistance and information on the value of blog posts, you can try a free demo by Ad360 today.  Our app provides 360 degree coverage on all aspects of your digital marketing, giving you a sense of clarity on how to best promote your product and boost your Shopify sales.  See what we did there? 😉  Reach out today!