A step-by-step guide to starting a line item from scratch in Ad360 App for Shopify

A Line Item contains settings allowing Ad360 to know which audiences to target (e.g. focusing on specific geolocations) and which creative asset to show them.

1. Select your Campaign

Firstly, you need to select the Campaign under which you want the line item to be created. To do this, go to the campaign section and you will see a list of your campaigns.

2. Add Line Item

You can add a line item from the campaign page, or directly from the “Add a Line Item” button.

3. Select a Line Item type

If you click the “Add a Line Item” button you are given the following options: Menadex, Google Ads or Facebook.

Google Ads and Facebook allow you to import into Ad360 advertising campaigns even if they run on the Google Ads or Facebook platforms, so that you can manage all your ads in one place.

Menadex is our own media offering, enabling your ads to run on millions of independent websites and mobile apps. More details below:

➔ Menadex line item option.

When you have clicked onto the “Menadex” option, you will be redirected to the Menadex line item creation page. Here you can add the name for your line item and enter a specific budget.

● You can choose a “Smart Collection” from your store to use for the line item.

4. Choose an Option For Targeting

This determines where, and how many ads are going to be seen by users on theweb.

The different tabs can be accessed by clicking on the cards.

5. Option: Geotargeting

Geotargeting allows you to select specific places where your ads will be seen:

● You can select an entire country for example: the United Kingdom.

● You can also select specific cities for example: Berlin, Germany and Paris, France.

● Additionally, you can choose specific types of places, such as an airport, for example: JFK Airport. You can add as many places and types of places as you require for your ad to be displayed to web users.

6. Option: Hyperlocal Tab

Secondly, you can add an area in the Hyperlocal tab, this will allow you to draw a specific zone on the map for your ad to be seen.

For example: San Francisco, over the Pacific Heights neighbourhood. – Your ads will only be seen in this area, and in the locations, you have selected in the Geotargeting tab.

7. Option: Devices

In Devices you can even select which devices your ad will be displayed on, by default, all devices are selected, however you can select only one or two if you prefer.

The options are: Desktop, Mobile, Tablet.

8. Option: Creatives

Finally, you can decide which ad banners or videos to show users: if you have creatives, you can upload them by using the “Upload Creative” button.

You can add standard banner display creatives, as per the IAB (Internet Advertising Bureau) specifications.

Choose a size in the list which matches your creative, or a video in one of the given aspect ratios.

If you already have creatives uploaded, you can associate them from your library, and you can link using the “Associate Creatives” button.

If you do not have any creative assets, don’t worry because you can create these in the Creatives Studio.

A step-by-step guide to starting a campaign from scratch in Ad360 App for Shopify

Once you’re into the App, go to either the Dashboard tab or the Campaigns tab. You can create a campaign from either page.

1. Click on the “Create Campaign” button.

Click the Create Campaign button. This is your first step to learning how to create a campaign in the Ad360App for Shopify. On this page you will find existing campaigns that you may have created before, if any.

Next, On the right-hand side, there is a “Create Campaign” button. Click the button to open a simple form that you need to fill in with some of your campaigns information.

2. Enter your campaign name and budget

You need to enter a Campaign name, the Budget you want to spend with the campaign – which is the maximum amount of money you want the campaign to spend, between the start date and the end date.

•  Between the start date and the end date, you can click on the little Calendar icon to choose the dates from the date selector. 

• You can then enter a Max Bid, but that is optional.

Information tip:  The max bid is an amount that limits the price you pay for ads in certain channels.

3. Select your campaign goal

Select your  Campaign Goal. This is the primary goal of your campaign: 

• Sales (maximizes the amount of sales from your campaign).

• Awareness (maximizes the visibility of your ads and the amount of people who see your ads).

• Traffic (maximizes the amount of people you bring to your website).

• Retargeting (is a specific type of campaign which only displays ads to people who have been on your website before).
  

4. Set your Exploration Goal

Lastly, set the Exploration Level. This determines how much of your budget is redeployed by the algorithms and gathers data.

• If you select a high value, more of your budget will be redeployed by algorithms.

• One hundred being the full budget being redeployed always by the algorithms.

• Zero meaning none of your budget will be changed, and your campaign will be in exploration mode only.
  

5. Save Campaign

When you are happy with the exploration level, click “Save Campaign” to create your campaign.

This article continues Frank’s story, after the Part 1 in which Frank struggled to bring traffic to his new Shopify store.

Frank had accomplished a vital company goal during the pandemic – he moved his entire inventory online to Shopify, competing with all major retailers on the web. He also knew only losers and chumps rested on their laurels. Sure, the basics were out of the way, but Frank felt like a fish trapped in the social media “fishbowl” – an echo chamber he couldn’t market his way out of.

Unsure of where to start, Frank bought ad space on Google and Facebook. While he wasn’t experienced with these platforms, Frank invested thousands into marketing on social media because “that’s how many people do it now.” Frank is an expert on his store’s products, not marketing. He quickly found out the devil is in the details of online ad targeting – you need data analytics to uncover sales patterns and trends invisible to the naked eye. Frank needed to figure out how this all worked for his Shopify store… and quickly!

The social media advertising… it kind of worked. But Frank found himself as one of the 62% of business owners whose ads completely miss the mark. His social network was only seeing about 16% of the ads he put out… and it was draining his company funds.

If Frank didn’t find new horizons and more effective ways to promote his Shopify storefront online, he’d be insolvent in 2 months. Every time he looked at his online visibility and marketing versus the revenue brought from these efforts… the guy needed a scotch.  

On a final hurrah, Frank installed the Ad360 App for Shopify, which quickly introduced ad retargeting to Frank: something that went beyond social media. He knew he was onto something big when a few recent customers said they had found out about his Shopify store while surfing across the web.

One customer even said they heard about Frank’s Shopify store while reading a story on CNN international. “HOW?!” Frank exclaimed while his eyes lit up with excitement…

The ad technology had saved the customer’s interest in his store, and Frank’s product automatically popped up as an ad while the buyer scrolled through the news! The magnitude of that shift in visibility made Frank’s unique daily visitor go up and his sales significantly increased, without spending more ad budget. Really. We know it’s challenging and can be discouraging. Still, Frank’s story is not unique – and it changed his life and the life of his family for the better, forever.

Do you really feel you have researched and explored every vector of your Shopify store online promotions? Many Shopify owners need just a little push – and a little more visibility across the web – to truly flourish.

Find out how Ad360 takes local Shopify stores to success through next-gen ad retargeting. When customers start seeing your ads across more than just social media, you’ll want to keep driving ahead and never look back 😊

Be our next success story! Try Ad360s free demo today to learn more about leveraging new innovations in online advertising.