Hey there, savvy advertisers and business owners!

Today, we’re diving into an eye-opening case that underscores the paramount importance of strategic budget allocation in your advertising campaigns, particularly when utilizing platforms like Google PMAX. Buckle up, because we’re about to embark on a journey through numbers, performance, and, most crucially, capitalizing on missed opportunities!

The Tale of Two Countries: A Striking Contrast

In the spotlight, we have two countries: Switzerland and France. A recent client data snapshot revealed a stark contrast in their advertising performance, despite both nations being targeted under the same campaign through Google PMAX.

• Switzerland:
  • Spend: CHF 668.31
  • Conversions: 73.51
  • Conversion value per cost: 8.01
• France:
  • Spend: CHF 326.79
  • Conversions: 3.00
  • Conversion value per cost: 0.63

Switzerland clearly outperformed with an impressive conversion rate, while France seemed to lag, presenting an intriguing puzzle: Is the allocated budget being utilized in the most effective manner?

Digging Deeper: Understanding the Numbers

A closer look at the data revealed that, despite the heftier spend, Switzerland’s conversion value per cost soared at 8.01, significantly overshadowing the 0.63 achieved in France.

Now, the million-dollar question: What if the client had shifted more of their budget to Switzerland, capitalizing on the higher conversion potential? Spoiler alert: They could have boosted their sales by almost 50% without increasing their budget by a penny!

The Importance of Geo-Strategic Ad Spending

This case unveils a crucial lesson in the realm of digital advertising: the imperative of monitoring and analyzing performance across different geographical regions. It’s not only about how much you spend but where you spend it.

Regular checks on performance metrics by country, region, and city can spotlight potential goldmines (like Switzerland in this case) and illuminate areas (like France) that may require a strategic rethink.

Guiding Your Path with Ad360

Embarking on a journey to optimize your ad spend per geographical performance? Ad360 is here to steer your ship through the often turbulent waters of ad spend optimization. Our AI-powered platform doesn’t just highlight the highs and lows of your ad performance but also navigates you towards making informed, data-driven decisions, and forces Google to spend your budget in an optimal way by splitting campaigns by geo regions, and optimizing the budget allocation.

Your Turn to Steer

So, fellow navigators of the advertising seas, the horizon is clear: Regularly scrutinize those performance metrics, understand the underlying currents, and be bold in reallocating your budget to sail towards higher ROIs.

Intrigued to discover how Ad360 can be your compass in this journey? Book a demo with us and let’s explore uncharted territories together!

Kicking Off the Week with Big Wins! 🚀

Hey everyone! We’re super excited over here at Ad360 – we’ve been helping our clients score some really big wins recently! We’re talking about high-ticket conversions that have our clients smiling from ear to ear! 😊

So, What’s the Big Deal?

High-ticket conversions mean our clients are attracting customers who really value what they’re offering, and that’s a big deal because it means more growth and more revenue. Everyone loves seeing their hard work pay off!

Spread the Word in More Places! 🌐

In today’s bustling world, people are everywhere – scrolling through social media, reading blogs, shopping online – you name it! So, reaching them wherever they are is the key. That’s why spreading the word in more places – a.k.a multi-channel advertising – is the real game-changer!

In simple terms: it’s like casting your net in several places to catch more fish, rather than just sticking to one spot!

Why Choose Ad360 for Multi-Channel Advertising?

Our platform, powered by some cool AI, makes advertising on multiple channels easy-peasy. We help your business get noticed by the right people in all the right places, so you can focus on what you do best.

By spreading out your advertising efforts, you can connect with your most valuable customers and avoid wasting time and resources on the ones who aren’t as interested.

Keeping It Simple! 🌟

Whether you’re a marketing pro or just starting out with your small business, Ad360 has got your back. We’ve made our platform super user-friendly, so your advertising journey is a breeze.

Ready to Jump In?

Curious to see how Ad360 can help you level up your advertising game? Let’s talk! Book a demo with us and let’s explore the possibilities together. Who knows, high-ticket conversions could be just around the corner for you too!

Let’s Chat! Book a Demo

Ever since the advent of television, advertisers have leveraged the power of this medium to reach millions of consumers, captivating them with compelling stories, catchy jingles, and brilliant taglines. Fast forward to the digital age, and the evolution of television has brought us a game-changing platform – the Connected TV (CTV).

CTV isn’t your regular television; it’s much more. As the name implies, CTV refers to any television that connects to the internet, either inherently, like Smart TVs, or through an external gadget such as a digital media player or streaming stick. The exciting world of CTV is filled with a variety of devices like Roku and Apple TV that facilitate streaming, internet-enabled Smart TVs, internet-ready gaming systems like PlayStation, and devices for cable and on-demand content, such as set-top boxes. It’s like having the best of both the television and the internet worlds, right at your fingertips!

Now, let’s delve into the types of content that this digital powerhouse can accommodate. At its core, CTV delivers three main types of content: internet-delivered content, traditional TV, and on-demand TV. The first category mimics your traditional TV programming but is delivered over the internet by video content providers. Traditional TV, as we all know, follows a schedule and is broadcasted through regular networks. On-demand TV, on the other hand, breaks free from the constraints of schedules and allows viewers to stream TV shows at their own pace – think of it as TV that operates on your time!

With this wide variety of content and flexible viewing options, CTV’s implications for advertisers are far-reaching and incredibly exciting. Imagine a world where your TV ad could leverage the advantages of both high-impact, large-screen formats and the precision of programmatic digital advertising. That’s precisely what CTV offers – the ability to target ads down to the geographic location or even specific zip codes.

But the opportunities don’t stop there. You can run your ads across multiple content categories like Over-the-Top (OTT) content, linear TV, Video-On-Demand (VOD), and even in-app placements within Connected TVs and gaming consoles. This breadth of options means advertisers can reach audiences who are increasingly cutting the cord and moving to digital video platforms.

To sum it all up, Connected TV is revolutionizing the advertising landscape. With its capability to offer diverse, high-quality content and the precision of digital targeting, CTV provides an innovative and effective platform for advertisers to reach and engage with their target audience in unprecedented ways. If you’re an advertiser seeking to amplify your brand’s visibility and increase customer engagement, it might be time to plug into the power of Connected TV!

To learn more about Ad360’s CTV capabilities, please don’t hesitate to contact us here.

Digital advertising continues to become increasingly competitive.

So reaching the right audience with the right message at the right time has become more important than ever.

Therefore, let us tell about how to use keyword targeting effectively

One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.

We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.

What is keyword targeting?

Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.

The most common keyword targeting features are, for instance:

E-commerce brands

• “running shoes”
• “smartphone accessories”

Travel company

• “beach vacations”
• “flight deals”

Financial services company

• “investment opportunities”
• “retirement planning”

This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.

How we use keyword targeting

Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.

So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.

Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.

Hotel chains expanding to new locations

• “Opening a new hotel branch checklist”
• “Franchise hotel expansion best practices”
• “Opening a new hotel location marketing plan”

Fitness brands selling a Keto diet program

• “should I work out during a keto diet”
• “how to succeed my keto diet”

Software companies selling accounting programs

• “saving time preparing my VAT”
• “automating my bookeeping”
• “avoid spending too much time doing my accounting”

The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.

We go beyond simple keyword targeting

At Ad360, we understand the importance of reaching your target audience with precision and efficiency.

That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.

Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.

Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.

Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.

To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.

By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.

To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.

We are excited to announce that Lord of CBD, one of our valued clients, is opening its third shop today, in the Marais area of Paris.
So if you’re in Paris, go visit them at 88 rue du temple, 75003!

Lord of CBD is a reputable CBD retailer who specializes in premium CBD products, including oils, capsules, and skincare items.

Their products are organic, non-GMO, and third-party tested to ensure quality and purity. They are committed to promoting the benefits of CBD and helping people achieve a healthier, more balanced lifestyle.

We are thrilled to have started working with Lord of CBD to help them expand their reach and grow their business.

Ad360 AI-powered services

Our AI-powered advertising services allow Lord of CBD to promote their products to a broader audience. To make sure that those who are looking for high-quality CBD products can easily find them. Our programmatic advertising capabilities enable targeted ads to reach the right audience at the right time, delivering optimal results.

At Ad360, we are proud to offer multichannel advertising solutions to our clients. We strive to help them maximize their impact and connect with potential customers across various platforms, including websites, mobile apps, connected TVs, and more.

Moreover, our services include real-time optimization, as well as reporting capabilities. Therefore, our clients can make data-driven decisions and improve the performance of their campaigns continuously.

We also work with other CBD businesses, such as Pawell. You can read our case study here, explaining how we’ve helped them promote their products all over the web.

We would like to congratulate Lord of CBD on their new shop opening and moreover thank them for trusting Ad360. We look forward to working with them and helping them achieve their business goals. 

To learn more about Ad360’s advertising services and how we can help your business grow, please don’t hesitate to contact us here.