Compliance with IAB and TCF v2.2 Policies at Ad360

Introduction

• Ad360, an AI-driven media buying platform, is committed to the highest standards of data privacy and protection. This document outlines our compliance with the IAB and TCF v2.2 frameworks, ensuring our practices align with these standards.

Understanding the TCF v2.2 Framework

• The Transparency and Consent Framework version 2.2 (TCF v2.2) by IAB Europe sets guidelines for digital advertising and data processing. Ad360 fully supports these guidelines, ensuring transparency and user consent in our operations.

Legitimate Interest Assessment

• Ad360 has conducted a thorough Legitimate Interest Assessment, complying with GDPR requirements. This assessment confirms that the interests of the data subjects do not override Ad360’s legitimate interests. Notably, Ad360 does not collect personally identifiable information (PII) or sensitive personal data, minimizing privacy risks.

Implementation of TCF and Compliance Measures

• To adhere to TCF v2.2, Ad360 has implemented several measures:
  • Regular audits and updates to our data processing activities.
  • Ensuring transparency and user consent in line with GDPR and TCF guidelines.
  • Maintaining accurate records in the Global Vendor List (GVL) as required.
• Data Processing Details
  • Purposes: Ad360 processes data primarily for targeted advertising and audience analytics.
  • Legal Bases: The primary legal basis for data processing is user consent, supplemented by legitimate interest where applicable.
  • Retention Period: All data collected is retained for a maximum of 365 days.
  • Features Used: Ad360 utilizes advanced AI algorithms for data processing, without relying on PII.
  • Data Categories: The data processed includes non-personal browsing behavior and engagement metrics.

Vendor Compliance Form Submission

• Ad360 has submitted the Vendor Compliance Form as required by the IAB TCF v2.2 framework, detailing our compliance measures and data processing practices.

Comparative Analysis with Competitors

• Compared to competitors like other Demand Side Platforms, Ad360’s approach emphasizes non-PII data processing, aligning closely with TCF v2.2 standards while ensuring maximum privacy protection.

Conclusion and Commitment to Data Privacy

• Ad360 remains committed to upholding the highest standards of data privacy and protection. We continuously strive to align our practices with evolving industry standards like the IAB TCF v2.2.
• Attachments and References
  • Ad360 Privacy Policy
  • Ad360 Cookies Policy

In the vibrant world of digital marketing, making a lasting impression on your audience is key. That’s where retargeting comes into play, a powerful strategy that Ad360 has mastered to help brands like yours reconnect with potential customers. Let’s dive into how retargeting can transform your digital campaigns.

The Magic of Retargeting

Imagine this scenario: A user visits your website, browses a few pages, but leaves without making a purchase or signing up. This is where most traditional advertising strategies might hit a dead end. But not with retargeting. Retargeting allows us to find these potential customers wherever they continue their online journey, keeping your brand front and center.

How Does Retargeting Work?

When users visit your site, they are tagged with a small piece of code (a cookie). This cookie then allows Ad360 to ‘follow’ them across the web. When they visit other websites that display ads, your ad can appear, serving as a gentle reminder of your brand and offerings.

The Benefits of Retargeting for Brands

1. Increased Brand Recall: By repeatedly showing your ads to potential customers, you enhance brand recognition, making it more likely that they will return to your site when ready to make a decision.
2. Higher Conversion Rates: Retargeting is known for its effectiveness in converting window-shoppers into buyers. By targeting users who have already shown interest in your brand, you’re reaching a more qualified audience.
3. Cost-Effective: Retargeting can be more cost-effective than other forms of advertising, as you’re focusing on users who are already familiar with your brand, thus reducing the need to cast a wider net.
4. Personalized Advertising: Retargeting allows for personalized ads based on the user’s previous interactions with your site, making the ads more relevant and engaging.

The benefits of Retargeting have been proven in many studies, such as the one conducted by Stanford Graduate School of Business marketing professors Navdeep Sahni and Sridhar Narayanan examined the effectiveness of various retargeting campaigns on over 230,000 visitors to BuildDirect.com, a Canada-based home-improvement retailer. The study revealed that retargeted advertising is effective, particularly when initiated soon after a user’s website visit. Among users who left the BuildDirect website after viewing a product page, retargeted ads increased their likelihood of returning to the site by nearly 15%. For more detailed insights from the study, you can access the full report here.

Embracing Retargeting with Ad360

Ad360’s approach to retargeting is all about precision and relevance. We understand that a ‘one size fits all’ strategy doesn’t work in the nuanced digital world. Therefore, our retargeting campaigns are tailored to align with your unique brand message and target audience.

Don’t Miss Out on Lost Opportunities

Retargeting is an opportunity to re-engage users who are on the verge of becoming customers. It’s about bringing them back to your website, not with intrusive advertising, but with smart, relevant, and engaging content. With Ad360, embrace retargeting and turn those missed opportunities into successful conversions.

Conclusion

Retargeting isn’t just a marketing tactic; it’s a strategic tool for nurturing potential customers and guiding them back to your brand. In the hands of experts like Ad360, it becomes an integral part of a comprehensive digital marketing strategy, driving engagement and conversions. Ready to bring your audience back where they belong? Let Ad360 show you the way!

Ad360: The Game-Changer in Programmatic Advertising

In the dynamic landscape of digital marketing, Ad360 is emerging as a revolutionary force in media buying. This platform isn’t just another tool in the advertising arsenal; it’s reshaping how ads reach audiences effectively and efficiently. Let’s explore what makes Ad360 a standout in programmatic advertising.

Broad Ad Inventory Access

Ad360 boasts a remarkable ability to access billions of impressions daily across over 160 million websites and apps globally. This wide reach ensures your brand can achieve significant visibility and engagement with a diverse audience.

Access to Google Authorized Buyers and OpenRTB

Ad360 leverages the strengths of both Google Authorized Buyers AdExchange (Google AdX) and is implementing OpenRTB protocol to access any programmatic inventory. Google AdX offers premium, brand-safe environments for your ads, ensuring they are placed on credible and relevant sites. Simultaneously, OpenRTB enhances the ad buying process with efficient, real-time bidding, allowing for optimal ad placement and audience targeting.

Advanced Targeting Options

Ad360’s suite of targeting options enables advertisers to craft highly customized campaigns:

1. Retargeting: By tracking users who have previously visited your website or interacted with your brand, Ad360 can display your ads to them as they browse other sites. This increases the likelihood of converting previous visitors into customers, as it keeps your brand top of mind.
2. Geo-Targeting & Hyperlocal: Customize your ad campaigns based on users’ physical locations, from broad regions to specific local areas. This is especially useful for localized promotions or for businesses with physical stores wanting to attract nearby customers.
3. Device Targeting: Tailor your ads based on whether users are on desktops, tablets, or mobile phones. This helps in optimizing the ad format and message to suit the device preference of your target audience, enhancing user engagement.
4. Day Parting: Choose the time of day or week when your ads will appear. This is crucial for targeting users when they are most active online or when your product or service is most relevant, like advertising breakfast items in the morning.
5. First Party Audience: Utilize your own data, like website visitor behavior or customer databases, to create highly targeted and personalized advertising campaigns. This can significantly improve conversion rates and customer loyalty.
6. Site Lists (Whitelists and Blacklists): Gain control over where your ads are displayed by creating lists of preferred websites (whitelists) or sites to avoid (blacklists). This ensures brand safety and relevance to your target audience.
7. Viewability Filters: Filter out non-viewable ad placements, focusing your spend on spots where ads are actually seen by users. This improves the overall effectiveness of your ad spend.
8. Historical CTR Filters: Use data on past ad performance to choose sites and placements that have historically high engagement rates. This predictive approach can lead to better campaign performance.
9. Position Targeting: Select specific ad positions on a webpage, such as above the fold (visible without scrolling) or next to premium content. This strategic placement can significantly increase visibility and engagement.
10. Languages: Target users based on their language preferences, ensuring that your ads are always in a language that your audience understands. This is particularly beneficial for international campaigns.
11. Video Placements: Choose the right environment for your video ads, whether it’s within streaming content (in-stream) or in traditional web placements (out-stream). This maximizes the impact and engagement of your video content.

These targeting options collectively enhance the reach, relevance, and effectiveness of your advertising efforts.

Why Choose Ad360?

Ad360 stands out due to its:

• Expansive Reach: With access to an unparalleled number of websites and apps, Ad360 ensures your brand’s presence is felt across the digital landscape. This vast reach is crucial for building brand awareness and capturing a diverse audience.
• Quality Placements: By partnering with elite ad exchanges like Google AdX and utilizing OpenRTB, Ad360 guarantees that your ads are not just seen but seen in the right places. This premium placement is key to maintaining brand integrity and maximizing ad impact.
• Efficient Spending: The real-time bidding capability of OpenRTB, combined with Ad360’s strategic approach, ensures that your budget is spent on the most effective ad placements. This efficiency in spending leads to a higher return on investment.
• Flexible Targeting: Ad360’s wide array of targeting options allows for highly tailored campaigns that speak directly to your audience’s needs and preferences. This level of customization is critical for engaging and converting your target audience.

Conclusion: A New Era in Digital Advertising

Ad360 is more than just a digital advertising platform; it’s your partner in navigating the complex world of online advertising. Its extensive reach, strategic partnerships, and advanced targeting capabilities make it a formidable player in the programmatic advertising space. Ready to transform your digital advertising strategy? Explore Ad360 and lead your brand into a new era of digital dominance.

Why Programmatic Advertising is the Game-Changer You Didn’t Know You Needed

Hey there!

Ever found yourself puzzled about why some ads just get you while others seem way off the mark? We’ve all been there, scratching our heads at random ads that pop up on our screens. But what if I told you there’s a smarter way to advertise that ensures your ads always find the right audience, at the right time, in the right place?

Enter: Programmatic Advertising with Ad360.

Now, before you get overwhelmed with another techy term, let me break it down in simple words. Think of programmatic advertising as the smart friend who always knows where to place your ad so it shines the brightest. It’s not about casting a wide net; it’s about precision.

Here’s what makes it so cool:

1. Specific Website Targeting: Instead of letting your ads float around the vast internet ocean, why not place them on specific websites where you know your audience hangs out? It’s like setting up your ice cream stall at the beach on a hot day. Perfect spot, right?

2. Page-Level Precision: Sometimes, it’s not just about the website, but the exact page. If you’re selling eco-friendly products, wouldn’t it be neat to have your ad pop up on an article about sustainable living?

3. Semantic Content Alignment: This is the next-level magic. Your ad isn’t just placed based on keywords, but the overall theme and sentiment of the page content. It’s like your ad is part of the page’s story.

4. Device-Specific Delivery: We all switch between our phones, tablets, and laptops. With programmatic advertising, your ad adjusts to fit perfectly, no matter the device. Smooth, right?

5. Hyperlocal Geotargeting: Imagine promoting a special discount at your café to folks just around the corner. With hyperlocal targeting, it’s not just about reaching a city, but specific neighborhoods or even streets.

6. Granular Control: Here’s the best part – with all these amazing features, you get to decide where every penny of your ad budget goes. No more guesswork; it’s all strategic.

To wrap it up, programmatic advertising with Ad360 is like having a map where ‘X’ always marks the spot. It ensures your ads aren’t just wandering around but are on a mission to find the right audience.

So, the next time you think about advertising, remember: it’s not about being everywhere; it’s about being where it matters most. And with Ad360, you’re always spot-on.

Happy advertising!

In an era where digital presence is not merely a choice but a necessity, businesses, regardless of their size, grapple with managing advertising across various social media platforms. The advent of AI-driven platforms like Ad360 is a beacon of change, morphing the multifaceted world of advertising into a simplified, unified, and efficient process.

Simplicity and Efficiency: A Unified Platform

Navigating through multiple advertising platforms is not only time-consuming but also a complex task that can divert attention from core business activities. Ad360 aspires to mitigate this by amalgamating all ad management tasks into a single, user-friendly platform. The focus is on streamlining the advertising process, allowing businesses to manage all their advertising channels efficiently, with enhanced simplicity, thereby saving time and resources.

Accessibility for All: Democratizing Advertising

Accessibility in advertising is pivotal for businesses of all sizes. Ad360 doesn’t just cater to conglomerates but extends its innovative solutions to businesses regardless of their scale. The ambition is to democratize advertising, ensuring it is not only user-friendly and cost-effective but also results-driven, enabling every business to maneuver through the advertising domain with ease and efficacy.

Empowering Businesses with Intelligent Advertising

Our vision transcends beyond providing a platform for ad management. Ad360 is engineered to empower businesses to engage in smart and intelligent advertising, ensuring optimal utilization of advertising budgets. Our AI-driven platform directs your advertising budget where it can yield the most fruitful results, safeguarding your investments and maximizing ROI.

Omnichannel Capabilities: Let the Best Channel Win!

With the inclusion of DSP capabilities, Ad360 also accords users the ability to purchase Google Ads & Meta Ads through our omnichannel capabilities. We believe in letting the best channel win the advertiser’s budget by providing a platform where all advertising channels vie in a fair competitive environment, ensuring your budget is allocated where it can generate maximum impact.

In essence, Ad360 stands out as a trusted authority in AI-driven marketing solutions, with a staunch belief in simplifying, optimizing, and democratizing advertising. By transforming the way businesses manage their advertising efforts, Ad360 is not merely a tool but a catalyst that propels businesses towards intelligent, strategic, and result-oriented advertising.

Want to know more about how you can use AI to improve your ads efficiency. Book a demo today!