Celebrating our newest customers!
Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a Boat, Lord of CBD, King Canine, CBD Certified, SDP Games, Latoken, NFT Gaming Stars, Taskworld, Therascience, Nutrilife Shop, and Immortal Game to the Ad360 family.
At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.
Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry.
For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.
In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.
Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry.
We have also onboarded Nutrilife Shop, a health and wellness company.
Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.
At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.
In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360.
Contact us today to learn more about our services and how we can help your business grow.
Our YouTube Channel gets 300 subscribers
Our YouTube channel Ecommerce Success by Ad360 has just reached 300 subscribers!
Thanks so much for your support, we’re so glad to be part of the new community, focused on helping each other out. We’re publishing regular videos with tips for business owners, e-commerce shop managers. There are also shop review videos, marketing techniques explanations and news reactions.
Watch here our short video celebrating the 300 subscribers milestone.
Virtual Environment Optimization (VEO)
VEO is the new SEO! How to tap into the $7b AR opportunity
Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.
Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.
This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition.
Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:
https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/
https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/
3 tips for Amazon Prime Day
Prime Day is a super important event, with record sales every year!
What most people might not know is that even if you’re NOT an Amazon seller, you can benefit from Prime Day and its ‘halo effect’ on your website.
Here is a video to share 3 tips to make the most of Amazon’s Prime Day and boost your revenue this week, even if your shop is on Shopify or WooCommerce, or another platform.
Google Core Update: Focus Your Niche
Highlight your Niche, Don’t Overgeneralize
For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.
That line of reasoning has been stomped by the May 2022 Google Core Update! Google wants to prioritize content that highlights the E-A-T model:
- Expertise
- Authoritativeness
- Trustworthiness
How do you improve the E-A-T rating of your site? Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site. Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!
Be a Specialist: Highlight your Niche
In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.”
This is potentially a huge boon for niche e-commerce business owners. You no longer have to dilute your online content by broadening its scope! Rather, it’s best now to push the other direction, and make your posts specialized to your niche business. Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.
Refine Your Search Results with Longtail Keywords
Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before. What are longtail keywords? They are the manifestation of “niche” interests within search engines. Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…
“Buy shampoo,”
They search:
“Shampoo with all-natural ingredients and anti-dandruff.”
Instead of searching,
“Buy new couch,”
They search
“New cherrywood handmade couch with futon and memory foam cushion.”
Notice the difference? Longtail keywords are generally longer (3+ words), describing very specific products. Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail! They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.
Amazon: The King of Longtail Keywords
While they are a retail giant now, Amazon is the classic example of longtail keyword success. When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller. Bookstore giants like Barnes n’ Noble were dominant on these popular titles.
Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title. However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.
Conclusion: Google Core Supports Longtail Keywords
If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow! If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today! We have the niche expertise to power your digital marketing success 😊