After all the quiet hard work to set his Shopify store up during the pandemic, Frank sat back and took in a moment of true satisfaction. 

All the goods were beautifully posted with pictures. The account details looked correct, and Frank’s enterprise was officially off the ground! He took a victory lap for figuring all this crap out, feeling pretty good about it all!

…. No Traffic

A week went by. And Frank’s Shopify store got lost in the millions of other e-commerce sites – no one clicked on it. This is the number 1 reason new stores fail. Business owners get confused and lose steam when trying to drive consistent, substantial traffic to their Shopify store and end up with barely any clicks. With no assistance or someone to bounce ideas off, such an event can be really discouraging. Frank knows his product is the best, but it’s virtually invisible.  

The new challenge? How the hell does Frank get more clicks? He didn’t major in online marketing… where do you even start? He tried his hand at Facebook and Google ads, but a few challenges immediately popped up after sitting down to make the ads:

1. How should I make the ad, and what should it look like?  
2. Where the hell do I put it, so potential customers actually see it?
3. Is there a way to make it stand out?
4. Can I follow up with people somehow after I click my ad, or am I stranded with visitors leaving the site without purchasing anything?

We’re pleased to let Frank know he can focus on the gazillion other things related to his business. Ad360 does the heavy lifting and answers all these questions for you! After starting with Ad360 App for Shopify, Frank felt like he had found his “needle in a haystack” – his ideal customers! Ads began popping up more often on the right websites. With Ad360 ad retargeting, Frank could engage further and further with customers genuinely interested in his Shopify store, while not wasting time on the ones who wouldn’t bat an eye.

If you want to see how your business grows with cutting-edge ad retargeting, contact Ad360 for a demo and free trial today!

If you are a hardworking store owner just a tad frustrated with your digital promotion, keep reading!! Because while most Shopify business owners know how to release ads on tech platforms like Google or Facebook, many ads end up not reaching their intended target. 

To help explain the difficulty of running successful online ads, think of the old analogy: 

“It’s as hard as finding a needle in a haystack.”  

That’s what generating truly great customers feels like – where do you start as a local business owner? The needle is your ideal customer base or promising lead… the hay is all the people you have to sift through before finding your golden geese.

I mean hell, there are billions of people surfing Google and Facebook…. How do you narrow that field down to those people most interested in your Shopify store?  

The answer is Ad Retargeting!

Automated ad retargeting software saves willingly given customer info of any customer who even glances at your Shopify store. If they visited once, the odds are MUCH higher they will consider visiting again! After that, business owners can send out ads – not only across all major social media platforms but also all over the web and in mobile apps – advertising specifically to individuals who have already visited and expressed interest in your store! It’s like having software that helps you find all the needles in a haystack for lead generation… in like 5 minutes. Set up correctly, this is the remarkable efficiency ad retargeting offers business owners. 

To extend our analogy, ad retargeting does not only extract out all the needles with ease – the targeted nature of it means you don’t even have to buy the bale of hay! You can just walk up and extract all the best potential customers who visited your Shopify store. And you save all the money, resources, and energy you would have put toward users online who, in reality, simply aren’t a part of your ideal customer base.

In other words, without ad retargeting, Shopify store owners end up paying for ads displayed on pages where 99% of the viewers are uninterested in your store – “cold calling.”  Ad retargeting allows you to channel all those resources to that 1% who are very likely to become regular customers/love your store offerings! By concentrating on winning over that 1% already interested, ad retargeting can improve customer lead generation efficiency by 1,046%.

Want to learn more about ad retargeting or give it a trial to jumpstart your business? Click on the link to get a demo of how the Ad360 App for Shopify will enable retargeting for your business!