This article continues Frank’s story, after the Part 1 in which Frank struggled to bring traffic to his new Shopify store.

Frank had accomplished a vital company goal during the pandemic – he moved his entire inventory online to Shopify, competing with all major retailers on the web. He also knew only losers and chumps rested on their laurels. Sure, the basics were out of the way, but Frank felt like a fish trapped in the social media “fishbowl” – an echo chamber he couldn’t market his way out of.

Unsure of where to start, Frank bought ad space on Google and Facebook. While he wasn’t experienced with these platforms, Frank invested thousands into marketing on social media because “that’s how many people do it now.” Frank is an expert on his store’s products, not marketing. He quickly found out the devil is in the details of online ad targeting – you need data analytics to uncover sales patterns and trends invisible to the naked eye. Frank needed to figure out how this all worked for his Shopify store… and quickly!

The social media advertising… it kind of worked. But Frank found himself as one of the 62% of business owners whose ads completely miss the mark. His social network was only seeing about 16% of the ads he put out… and it was draining his company funds.

If Frank didn’t find new horizons and more effective ways to promote his Shopify storefront online, he’d be insolvent in 2 months. Every time he looked at his online visibility and marketing versus the revenue brought from these efforts… the guy needed a scotch.  

On a final hurrah, Frank installed the Ad360 App for Shopify, which quickly introduced ad retargeting to Frank: something that went beyond social media. He knew he was onto something big when a few recent customers said they had found out about his Shopify store while surfing across the web.

One customer even said they heard about Frank’s Shopify store while reading a story on CNN international. “HOW?!” Frank exclaimed while his eyes lit up with excitement…

The ad technology had saved the customer’s interest in his store, and Frank’s product automatically popped up as an ad while the buyer scrolled through the news! The magnitude of that shift in visibility made Frank’s unique daily visitor go up and his sales significantly increased, without spending more ad budget. Really. We know it’s challenging and can be discouraging. Still, Frank’s story is not unique – and it changed his life and the life of his family for the better, forever.

Do you really feel you have researched and explored every vector of your Shopify store online promotions? Many Shopify owners need just a little push – and a little more visibility across the web – to truly flourish.

Find out how Ad360 takes local Shopify stores to success through next-gen ad retargeting. When customers start seeing your ads across more than just social media, you’ll want to keep driving ahead and never look back 😊

Be our next success story! Try Ad360s free demo today to learn more about leveraging new innovations in online advertising.  

Have you felt forced to choose between Google and Facebook ads? False – you can do both and more without breaking the bank; just keep reading here!

Web and mobile ads can help Shopify store owners stand out. You don’t have to only promote on global tech behemoths like Facebook, Google, Twitter, and other major social media platforms. Most business-minded individuals agree that the sheer scale and online reach made possible by “big tech” is terrific. But it feels easy to get lost in the shuffle within the millions of companies they serve. 

You have to remember that tech giants like those listed above provide ad services for millions of businesses. Google serves over 4 million active advertisers, for goodness’ sake! Within that frame of reference, it makes sense for small store owners to take it into their own hands and use different online advertising formats. Otherwise, the sheer number of other local businesses competing for online sales could push you out.

For example, let’s say your Shopify store sells clothing and denim. Think of how many different options your potential customers have to get a pair of jeans: gazillions! At that point, visibility beyond just Facebook and Google could seriously be the difference maker between the customer going: “Oh yeah, that place, I guess I’ll check it out now,” and them not even remembering your store!

Stay Local, Advertise Internationally

Ad360 gives Shopify store owners the advantage of advertising beyond social media platforms. Thanks to our integration of Menadex Media, you can run ads through programmatic advertising onto most websites and mobile apps. Virtually any page your store visitors go on could have your Shopify store ads now! Imagine your denim jeans Shopify store now displays not only on social media sites but can follow potential customers across the web – they’ll see your Shopify store products even when browsing CNN international! Or MSNBC! Or whatever news site they’re on!

The expansion beyond traditional social media sites is one of the most potent developments now available for online small businesses. The technology, which used to be only available for the most prominent brands, is now available for everybody, thanks to Ad360. You can now advertise on many more sites and media than before while at the same time focusing on the specific geographic area that matters the most to you. The amount of web visibility you get when considering the locality of your store is brilliant.

If you’re interested to see the kind of impact ads beyond social media can have, try a free trial at Ad360 today!

After all the quiet hard work to set his Shopify store up during the pandemic, Frank sat back and took in a moment of true satisfaction. 

All the goods were beautifully posted with pictures. The account details looked correct, and Frank’s enterprise was officially off the ground! He took a victory lap for figuring all this crap out, feeling pretty good about it all!

…. No Traffic

A week went by. And Frank’s Shopify store got lost in the millions of other e-commerce sites – no one clicked on it. This is the number 1 reason new stores fail. Business owners get confused and lose steam when trying to drive consistent, substantial traffic to their Shopify store and end up with barely any clicks. With no assistance or someone to bounce ideas off, such an event can be really discouraging. Frank knows his product is the best, but it’s virtually invisible.  

The new challenge? How the hell does Frank get more clicks? He didn’t major in online marketing… where do you even start? He tried his hand at Facebook and Google ads, but a few challenges immediately popped up after sitting down to make the ads:

1. How should I make the ad, and what should it look like?  
2. Where the hell do I put it, so potential customers actually see it?
3. Is there a way to make it stand out?
4. Can I follow up with people somehow after I click my ad, or am I stranded with visitors leaving the site without purchasing anything?

We’re pleased to let Frank know he can focus on the gazillion other things related to his business. Ad360 does the heavy lifting and answers all these questions for you! After starting with Ad360 App for Shopify, Frank felt like he had found his “needle in a haystack” – his ideal customers! Ads began popping up more often on the right websites. With Ad360 ad retargeting, Frank could engage further and further with customers genuinely interested in his Shopify store, while not wasting time on the ones who wouldn’t bat an eye.

If you want to see how your business grows with cutting-edge ad retargeting, contact Ad360 for a demo and free trial today!

Here is a painful truth: According to LinkedIn, more than 90% of first-time website visitors are not ready to make a purchase. They are interested. They just are not ready yet.

Second-time visitors know about your offers. You know that they are interested because they have clicked on your link or visited your website. 

Retargeting works so well because you are not wasting money reaching people who are not interested. You focus your advertising on people who have already engaged with your store. You do not have to start afresh every time a visitor comes to your website. 

The truth is: if you are not retargeting, you are leaving money on the table.

Retargeting Achieves Higher Conversion Rates

Pay-per-click (PPC) campaigns have a lower conversion rate. They bring in first-time visitors who convert at the lowest rate. Retargeting generates warmer leads.

Because retargeting ads bring in more value for money, investing in retargeting bumps up conversions and gives you a better Return on Investment (ROI). If you are advertising and not retargeting, you are wasting money. 

Retargeting will get you more sales and revenue. 

Consumers often purchase after several encounters with a brand. When you retarget, you are nudging along prospects who have already had at least one encounter with you. They are closer to committing themselves. By using retargeting, you nurture the relationship with them, and they get more and more familiar with your brand.

Reinforce Brand Awareness

When you appear in front of your prospects more often, you remain in their short-term memory. They will be back when they are ready to buy. 

Brand awareness drives business growth. Retargeting is one of the best tools to strengthen awareness among your warmest prospects. 

Conclusion

Retargeting is not going anywhere. Advertisers witness better click-through rates, higher conversion rates, and better returns on investment. 

Want to know more about retargeting and how it can help your business? Book a demo with Ad360 and get a free consultation.

Gone are the days of traditional marketing; the world has, and is still evolving digitally with no signs of stopping in sight. This is why you – as a business owner – need to re-evaluate your business and marketing strategies on a regular basis. If you want to drive customers to your website/business, you need to advertise, and you need to do it over and over again. 

Why?

Because according to Business Insider, over 97% of the people who visit your website for the first time are likely to leave without buying anything. This is where it becomes crucial to bring them back, otherwise, they will be lost forever. 

The solution for this is “Retargeting”.

No worries if you don’t know what this is or how it works. Ad360 is here to help businesses of all sizes get more results out of their online activites! You’re about to learn everything you need to know to make a massive difference in your business and get more sales! 

So let’s turn back to retargeting and discover how it can help your business grow.

What is Retargeting?

Retargeting is the process, rather, a strategy that keeps reminding visitors who have visited your website once that you still exist. This is done via ads and is one of the most powerful ways to re-engage with customers. It allows you to reconnect with potential customers online (on websites and even on apps) and convert them into paying customers. 

Basically, you are targeting people who have visited or interacted with your website previously at least once. This includes people who abandoned shopping carts. 

Unfortunately, this is an option too frequently averted by new and small businesses; this is a big mistake!

Why is Overlooking Retargeting a Mistake?

Because retargeting focuses on people who are already familiar with your brand. If your brand reappears to them over a course of time, it is proven that they will return and shop from your site. Over 92% of people who visit your site for the first time are not yet ready to make a purchase; retargeting them over and over helps to ease them in and convert them into paying customers. 

Retargeting will keep you on the top of their mind the next time they are out to look for a product you are hosting/selling on your website. Websites that employ retargeting experience higher Return On Investment (ROI). The goal of a retargeting campaign is to make potential customers take action that they didn’t on their initial visit. 

How does Retargeting Work?

Most of the people have already experienced retargeting and have converted into paying customers without even knowing. 

• When a customer visits your website, their visit data is store in a privacy-compliant way. 
• Instead of showing ads to random people on the internet, retargeting will use all the information about the activities of the customers (the product they viewed, etc.) to show only relevant ads to persons that have shown an interest in your products. 
• When the customer visits some other website that displays ads, they will be served ads based on those or similar products that are available on your website.

By constantly reminding them of those products and having your website just a click away for them, the ad campaign will prompt the customer to click on the ad and redirect them to your website where they will take the desired action: make a purchase. 

Note the importance of repetition!

There is a marketing rule of thumb where if you really want to make up a visitor’s mind to make a purchase from your website, you must ensure they see your ad at least 7 more times. This means in order to convert a visitor into a customer, you must use retargeting to show them your ad repeated so they finally make up their mind about purchasing from your website. Not to mention it greatly increases your brand visibility to people who already have displayed an interest in your products. 

Benefits of Retargeting

According to InternetSearchInc., over 56% of businesses employ retargeting to win more customers. And if more businesses knew about retargeting, this figure would be much higher. According to Google, by combining retargeting with other marketing and advertisement strategies, you can increase sales by 50%.

Retargeting allows new businesses to regain loyal customers over a period and serves as a long-term strategy. You can use it to:

• Showcase your best selling products along with promoting other items that are popular among your targeted audience, increasing your ROI gradually
• It helps you promote new products to an already existing audience and let them know how you are expanding your inventory to include a new variety of different types of products; this makes them revisit your website and view those products
• You can show ads about sales and special promotions to your audience without having to put in any extra efforts
• It keeps your brand on top of their mind and the next time they need to make a purchase; they will visit your site instead of looking for a new place to shop from

Conclusion

Retargeting is a low-budget yet highly efficient technique that has helped new and small businesses develop an online presence as well as a loyal customer base. 

Ad360 App for Shopify make it easy for individuals who are not tech-savvy to develop their brand further with its advanced easy-to-use features. Grow your online sales and business by generating more visibility, traffic, and sales.

If you want to learn more and or helped with implementing retargeting, book a demo and see by yourself how we’ll help you boost your business outlook.