The “Ecommerce Success by Ad360” YouTube channel hits 50 subscribers!

Today we’re celebrating an important milestone for our YouTube channel.

“Ecommerce Success by Ad360” is a YouTube channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We make daily videos reviewing ecommerce businesses websites, giving them tips and advice to improve their conversions and better their marketing, advertising.

Making merchants happy and successful

Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

These videos are an important way for us to provide value, free advice and free website reviews to business owners. Our goal is to be informative, educational, while being useful as the same time, providing actional tips that e-commerce business owners can take home and implement right away.

We cover a variety of topics and discuss all things e-commerce, advertising, marketing, search engine optimization (SEO), conversion rate optimization (CRO), website design, branding, retargeting, social media, communication, and many other themes that could help businesses be more successful.

Sample Topics covered

Here are a few examples of videos we’ve made, to give you an overview of what you can learn from the YouTube channel:

Advertising

How much to spend on ads before you get sales
In this video we discuss about a business question on Reddit about how much they need to spend on ads before they get enough results to draw a conclusion.
https://youtu.be/4GZVrQU81RE

Money losing ad! What to do?
In the video, we’re discussing a few of the common advertising Key Performing Indicators (KPI) such as CPM, CPC, CTR. We’re giving a few tips to a Reddit post author to help them improve their ad results.
https://youtu.be/uM6TxGK9aNM

Homepage VS Product page? Which destination is best for advertising?
This video examines whether businesses should use their Homepage or Product page as a destination for their ads. We explain pros and cons of both, and why the best solution might be something else: a dedicated landing page. If you don’t know what this is, this video will go over the theory of why a landing page will outperform homepages and product pages.
https://youtu.be/aAyC2_7EseU

Marketing

3 marketing techniques to increase revenue
Successful companies like Apple or Netflix use these marketing rechniques all the time to increase their average order value (AOV) and sales: Value/pricing ladder, Price anchoring, Compromise effect.
https://youtu.be/loZtTmK5tps

Convert more by assuming your customer knows nothing
In the video, we’re discussing a few of the common advertising Key The concept of the “5 Levels of Awareness” by genius marketer Eugene Schwartz can really help you understand how to make your website better for the majority of your visitors, which will increase conversions.
https://youtu.be/g7w6h4KIDP0

Clueless about Website Traffic Generation
This video responds to a user on Reddit, asking for help with Website Traffic Generation. We cover different methods to generate traffic and how they can apply these to help their business grow: Search Engine Optimization (SEO), Social Media, Influencer Marketing, Advertising.
https://youtu.be/YiKaNWPU834

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)
Introduction to the concept of SEO and how to get your website crawled, indexed, and delivered as a response to users’ queries on Google (and other search engines!).
https://youtu.be/yjoIgfjBYkg

Words Matter! Boost sales with descriptions!
Why Google still advises in 2022 website oweners to use more texts to improve your website’s content and make your pages more discovarable as search queries results.
https://youtu.be/IwzDRjBW7dA

New factors to rank on Google – Desktop page experience search signals
What are the new Core Web Vitals and other page experience signals that are now used by Google as a factor to determine how to rank pages for Desktop searches.
https://youtu.be/a2doaoYTTyY

Website Design

How to generate trust to increase e-commerce sales
This video reviews a website shared on Reddit and gives several general tips you can use to improve the website structure, design, content to improve conversion rates.
https://youtu.be/T7nGgTts5pY

Don’t lose customers because of colors
Colors can be a tricky topic because they can be seen as a matter of personal taste. However, there are design guidelines for accessibility and some colors combinations are more efficient than others. If you’re foreign to color theory, we share in this video a free online tool that can help you pick better color combinations in just a few minutes.
https://youtu.be/MzpUUF04exQ

Make your Ecommerce Website Stand Out
Standing out is key in a market where “10,000 alternatives to buy from are but a click away”. Hopefully, this video helps illustrate this key concept and gives a few practical tips about what can be done to make your website feel different, and convert more.
https://youtu.be/gtiDZYXu_Dc

Conversion Rate Optimization (CRO)

How to boost by up to 232% conversions by fixing CTAs
This video gives a few tips to this store owner to increase conversion rates by fixing the Call to Actions (CTA) buttons.
https://youtu.be/4HIov1ksii4

Why 75% of visitors abandon their carts
In this video we’re reviewing two studies about e-commerce statistics such as the cart abandonment rates, add to cart rates, conversion rates and average order values. Knowing key e-commerce statistics is important to gauge whether your business is doing fine or not, and which areas you need to focus on to improve your results.
https://youtu.be/aaLZoSsAEqk

85% Bounce Rate! How bad is it??
We give the definition of Bounce Rate and what the Google Analytics documentation teaches us about this topic. We also review a few tools that you can use to verify whether your website loads quickly, is responsive and mobile-friendly. These factors can impact bounce rate, as well as the ranking on Google, and are worth looking into.
https://youtu.be/cjn2Heyi460

Ad360 App Features Highlights

Public Release of Ad360 App for Shopify
This video announces that any Shopify user can install the Ad360 App for Shopify and grow their business with the easiest way to manage all promotional activities in one place.
https://youtu.be/-NX_bZcfXH8

What is Retargeting and why you must use it
In this video we’re talking about Retargeting, which is way too often overlooked by small businesses, whereas it is the most efficient form of advertising that you can do. Some studies say that Retargeting gets 1,300% Return on Investment (ROI). It’s definitely a big mistake not to employ it. Thankfully, we’re here to help you understand how to make the most of it, and get started with Retargeting thanks to Ad360!
https://youtu.be/YPr6V9rqPRg

Master hyper Local & Geo-targeted ads
We’re explaining why local-based ads are so important. We describe two advanced advertising techniques: Geotargeted ads & Hyperlocal ads. Both of these allow you to run ads that are personalized for specific areas, which will be more noticed and efficient to generate sales. Ad360 App for Shopify allows you to easily implement both of these techniques, in an easy way.
https://youtu.be/EIByOD0t9Cw

Get a free personalized review of your business

If you’d like help improving your website, and get a dedicated private call to review your e-commerce website, your marketing strategy and your advertising setup, feel free to book a consulting/audit call at any time on our website.

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

In today’s video, we’re reviewing a website shared on Reddit.

Firstly, they are doing a lot of things right! The website is beautiful, the content is great, the brand feels personal and relatable, and the products are beautiful!

In the video, we review the website, explaining how the business owner applied e-commerce website design best practices to make an efficient store.

Secondly, we review a free Search Engine Optimization (SEO) tool from Google to evaluate the page performance score. This matters increasingly as Google search engine results are now ranked partially based on the page experience (including loading speed).

Lastly, the video introduces 3 marketing concepts which are proven to increase revenue considerably, and which we believe could be hlpful for this website:

1/ Value & pricing ladder

2/ Price anchoring

3/ Compromise effect

Ssuccessful companies like Apple or Netflix use these marketing techniques to increase the average order value and their sales.

If you’d like us to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, please book a free consulting call with Ad360’s team.

Today we present one of the videos we’ve published in our YouTube channel:

Ecommerce Success by Ad360,
the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We publish videos every day about e-commerce, marketing, advertising and all things online business. If you’re running an online store and want to get regular tips to grow your sales, we recommend you subscribe to the channel!

How much money to spend on your first ads before you get sales

In this video, we go over a reddit post. We respond to the questions of a business owner who wonders about their lack of sales after starting running some ads.

In addition we share some insights and stats about advertising. Among key questions:

– how much money you need to spend on ads before you have sufficient data to draw conclusions
– how much to budget when you get started with ads
– how to evaluate whether you have a good conversion rate
– what to do to increase ads outcomes

Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

If you’d like to get a free consulting session and a free demo of Ad360, you can schedule a call by clicking here.

While “geo” and hyperlocal ad targeting grow local brand awareness, hypertargeting organizes your audience based on their shared interests and identities – rather than geographic location. Read more about this incredible marketing technique below!

Introduction

In the fast-moving world of online advertising, it is clear that customer data is king.  Thou who holds the data holds the key to their business’s future! It can take a minute to wrap your head around. Still, market surveys show that ~65% of all online users are willing to share personal data… so long as it leads to a high-quality ad experience catered to their interests. If not, folks consider it an obnoxious intrusion into their personal lives, making it quite the tightrope to walk for Shopify business owners looking to expand their customer outreach and increase sales.

So, how do Shopify store owners gather this high-value customer data from scratch? And how do they make sure they target the right niche and “buyer personas” most likely to have an affinity for their products? Capturing, organizing, and acting effectively on customer data is a major undertaking. But, no worries – Ad360 is here to give you a 360-degree view of one of the most effective online marketing strategies today: Hypertargeted advertising.  

Hypertargeting

Consider hypertargeting a “distant cousin” of geotargeting. While the aim of optimizing customer outreach remains the same, the focus is not based on location, but rather on specific traits of customers. The marketing strategy works by creating categories of “buyer personas” that inform the most effective forms of marketing outreach to them. 

You know those popups that ask if you’re ok with something like “enabling personal cookies?”  By granting permission to store personalized customer data, Shopify business owners get a better sense of who their audience really is, what they value, and what they like to see in the brands they support with their dollars.Done tastefully and strategically, hypertargeting has the potential to grow Shopify sales while establishing a clearly defined “niche” audience your store can tailor its message directly to!

Over time, hypertargeting becomes more effective as you identify the groups of customers most likely to click “buy” on your Shopify site 😉. A list of standard “hypertargeting” customer classifications are listed below:

1. Demographics – Gender, age brackets, and other personally identifying traits help concentrate your ads to your ideal niche market.
2. Geographic Location – Specific places like country/state/city, or a shape drawn on a map of who sees the ads, even down to a single city block!
3. Expressed User Interests – what keywords they recently searched or info they’ve willingly shared on social media or through past search engine queries.
4. Previous Site Visitors or Social Media Connections – Similar to ad retargeting, hypertargeting features can be concentrated only on those who have already engaged with your business in some form or fashion online.
5. Device-specific – Concentrate ads to a particular device, including mobile, tablet, computer, or Smart TVs.
6. Past Buying Habits – Ads are directed only to customers whose shared browsing habits reveal they have purchased products similar to yours in the past.
   

While it takes some rounds of A/B to get right, hypertargeting for ads is one of the best strategies to grow your sales and optimize your online marketing budget. As you gradually establish the trends of which customer segments demonstrate the most interest in your store, you can tailor your promotional efforts further and further until they truly feel like “your peoples” 😊. That way, not only did you find a way to maximize customer outreach; you learned something about the community’s most willing to support your enterprise. Pretty special, if you ask us here at Ad360.

What’s more is that Ad360’s mission to help e-commerce business owners of all sizes to easily implement advanced advertising techniques such as these ones. If you want to learn how you can benefit from hypertargeting in just a few clicks, book a demo today of Ad360 App for Shopify.

Introduction

Have you ever heard your friends remark something like this?

“It’s crazy, I looked up running shoes the other day, and now all these different ads are popping up for running shoes! It’s like the Internet is stalking me!”

Ha… well… um… kind of 😊 . We hope you understand that business owners don’t have unlimited marketing resources to grow a humble Shopify store. There’s no room to consistently buy random ad space and just hope that blasting out promotional material leads to healthy sales growth. Some of the most disappointing stories we see from failed Shopify store owners follow a familiar pattern. After successfully setting up their online store and spending hundreds to thousands of dollars on Facebook and Google ads… the store sees no bump in converted sales or even new visitors. None. Huge bummer.

Luckily, you can read below to get the 360-degree breakdown of how high-level promotional strategies like geotargeting and hypertargeting work! While not exactly the same, both online marketing techniques are designed to efficiently concentrate marketing dollars on only the most likely customers, optimizing your entire online operation.

Geotargeting

Broadly put, geotargeting organizes its marketing around a specified location – some of the most commonly used parameters to set this location are listed below:

1. Radius Targeting – Target individuals within a precise radius based on your location (e.g., within 100 miles of your business headquarters)
2. Zip Code
3. City/State/Region/Country
4. Special Venues or Landmarks – Examples include airports, concert halls, universities, shopping centers, or other relevant places of business.

These different customer categories and classifications based on geography can start to sound like a bunch of jargon, so let’s ground the concept in a real-life example: boutique hotels. Smaller hotel chains do exist, and they need a way to market themselves in a manner competitive with the obvious choices: Marriott, Hilton, and so on. However, their marketing budget is far more limited, so geotargeting becomes an essential tool to concentrate their customer outreach on a local or regional level. 

Imagine, for example, that a boutique hotel in Palm Springs wants to reach new customers throughout California and Nevada. To do so, they organize a new mobile ad campaign that only targets customers who live within 150 miles and have executed searches online with the keywords “reservation,” “tonight,” and “today.” Seeing as 72% of mobile hotel bookings include some combination of those keywords, and occur within the last 48 hours before the trip (talk about last minute), a boutique hotel service could multiply its sales conversion rate by reaching target customers based on their specific location. That remarkably efficient, highly detailed marketing strategy is what makes geotargeting such an effective promotional tool for growing your Shopify sales online. Even better, venues within that locale can be excluded, so as to further optimize your geotargeting efforts and customer growth. Absolutely surgical precision 😊

Hyperlocal

Hyperlocal ad targeting gets its name from its ability to draw a “virtual fence” around your desired GPS coordinates – any individuals passing through the area seeing your ads instantly! Think of the countless times you’ve done a Google search for a “______ near me.” You probably did it just last week trying to find a new Thai food restaurant! 

In fact, 46% of all Google searches contain the phrase “near me” (that’s ~1.5 trillion searches), and Google’s VP of marketing reported a 500% increase in “near me” searches with phrases like “to buy” from 2016-2018. Sounds like a massive local marketing goldmine to us!

Now, why is the marketing strategy called HYPERlocal, you ask? 

You can pinpoint your targeted ads down to a single city block. It gives businesses the power to tailor their ad banners to very specific communities, tapping into the concept of “local tribes for local brands.” Seeing as 71% of customers prefer personalized local ads, Shopify store owners have an opportunity to grow sales and outcompete even the largest companies marketing in the area. 

Large conglomerates make the mistake of categorizing customers into too broad of categories, and their marketing strategy suffers from bland messaging that locals ignore almost on instinct. With hyperlocal advertising, local businesses become as visible to their community as any large company online for a fraction of the cost. Your custom ad spots are tailored right to your neighborhood, boosting customer engagement without bloating your marketing budget.

Which is Best for You?

Now, as high-tech as geotargeting and hyperlocal advertising sound, they are easy to implement and automatically managed within the Ad360 App for Shopify. We offer both geotargeting and hyperlocal targeting, to help you optimize your sales growth through concentrated (and customized) marketing promotions. 

Enter the digital marketing “big leagues” with a free demo from Ad360 today! Our 24/7 support will help you figure out when and where to deploy geotargeting & hyperlocal marketing strategies for maximized sales growth.