The Best App to Increase Sales on Shopify

Best App for Shopify

5 Reasons Why

1) Quick Ads: One Click to Increase Sales on Shopify

Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location.  That’s it.  Set those, and your next ad campaign is off and running!

The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself.  Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations.  We simplify the task of starting a new, effective online ad campaign down to one click. 

Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity.  Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.

Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify!  We’ll be eager to show you through our free demo.  It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.

2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify

Unlike companies that automate their feedback to you, Ad360 has live 24/7 support.  We are 100% dedicated to getting to know our clients and their business on a more personal level.  Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify.  All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊

You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms.  As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still!  Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.

You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry.  We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective

Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.

3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns

While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard. 

Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360.  The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts.  The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify

The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business.  As a certified Google partner, it is a great complement to the newly-release Google 4 analytics

4. Instantly Generated Ad Banners

Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer.  So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves!  The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.

Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner.  We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release.  Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention.  Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify

5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting

The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it!  Remember that 97-98% of online visitors, on average, leave without buying.  That means out of 100 potential customers, you would only have information on 2-3 of them!  No bueno.

Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why?  It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals!  Most customers prefer to see multiple ads before they “know” your brand and buy anyway.  Ad360 does so while following the most stringent customer privacy  regulations, while still providing a turnkey solution for how to increase sales on Shopify.  Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.

Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales

Skeptical?  We understand 😊 That is why Ad360 offers a free demo to test the services listed above.  When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today.  Contact us now to learn more!

Quick Ads: A Story of Success

Quick Ads Success

Introduction: The Difficulties of Ad Campaigns Before Quick Ads

The following is an amalgamation of real stories told online by business owners who, despite their best efforts, did not have the time, tech savvy, or financial resources to successfully leverage their online ads.  While platforms like Google, Facebook, and Tik Tok provide real opportunity to “Get the word out,” starting these campaigns from scratch – and having them increase sales on Shopify – is far easier said than done.

These are their stories.

Ensnared by “Default” Settings

La Fontaine’s Cookies had grown on “word of mouth” advertising locally for years, but the owner quickly realized they needed to shift their marketing strategy in 2022.  So, they got to work using a popular search engine as the first base of operations… and saw there were 18 unique settings that needed calibrating.  The sheer number of options and unfamiliar terms (SEO, Funnels, PPC, etc…) was a bit overwhelming at first for the local business.

Setting the budget was easy enough, but errors started popping up when the rest of the boxes got filled.  Already the manager of day-to-day operations, the owner’s eyes widened as they realized figuring out online marketing would become a massive drain on their time and energy. 

Picking between “search ads” and “display ads” and analyzing which “keywords” worked best was where La Fontaine’s Cookies officially lost the plot.  They were already spending hundreds of dollars on the ad campaign and hours designing specific ads for each of their “audience segments,” which were hard to clearly define in the first place… the conversion rate was so paltry that La Fontaine’s Cookies was in serious jeopardy of going under!

Ad campaigns on social media sites fared no better.  Creating a unique, well-designed ad banner for each part of her audience was time consuming and figuring out how to analyzeengagement data” felt like it would take all day… but the owner had a cookie shop to run!  They didn’t have the time to sit at a computer and crunch numbers, and hiring a marketing expert on salary was out of the budget.

Quick Ads – The “One Click” Solution that Save La Fontaine’s Cookies

Before laying down their arms and walking away, the owner of La Fontaine’s searched, “How to increase sales on Shopify,” as a last ditch effort.  They wanted to find an affordable service that might relieve the burden of going through all these settings and conducting all this research for a successful online marketing promotion. 

Luckily, they found Quick Ads by Ad360 – and the rest, as they say, is history 😊

Right away, Ad360 showed La Fontaine’s Cookies the promotional power of Quick Ads.  All their previous work was not for nothing, as Ad360 automatically extracted all the data from her Shopify store.  Now, instead of over a dozen manual options to toggle, La Fontaine’s Cookies only had to enter two basic inputs:

  1. Daily budget
  2. Location

After clicking “submit,” Quick Ads went to work, a powerful marketing app over 2 years in the making.  With all that technical expertise behind it, Quick Ads automatically generated multiple ad banners using data from La Fontaine’s online store – the owner no longer had to make each one by hand!  Even more, Quick Ads rolled out a “geotargeted” awareness campaign to the entire neighborhood.  Suddenly, old friends and neighbors were calling again for a quick dessert 😉

Perhaps the most incredible, though, La Fontaine’s Cookies conversion rate began spiking after a month.  Overjoyed, the owner asked the Ad360 support team what Quick Ads was doing behind the scenes to increase sales on Shopify. 

“Well, we have begun automatically retargeting any and all customers who browse your site!  Concentrating your budget on these likely customers lets them get to know your brand through multiple engagements.  Sounds like they like what they see, and think La Fontaine’s is the solution to their sweet tooth needs!”

Smiling, the owner of La Fontaine’s Cookies sat back – instead of having to close the store, they were able to hire a part-time manager to help share the burden of day-to-day operations.  Now, they could focus on expanding their e-commerce business, and maybe open up a La Fontaine’s Cookies in the next city!  While management started their market research, Quick Ads continued solving her online marketing issues – all with one click 😊

Conclusion: Increase Sales on Shopify with Quick Ads

If you want to experience online marketing success like La Fontaine’s reach out to try a free demo of Quick Ads by Ad360 today!  We’ll make setting up ad campaigns as simple as “2 inputs, 1 click,” and will be there to support you every step the way as you increase sales on Shopify.  Congrats to La Fontaine’s – we hope to make you the next e-commerce success story!

Increase your Sales on Shopify today!

Start Ads in One Click with Quick Ads

Start promoting your store in just 1 click

Introduction: Announcing “One Click” Quick Ads by Ad360

If you’ve really dug into online advertising as an e-commerce store owner, you know that the number of options and level of detail… it can really make your head spin!  Normally, setting up ad campaigns for your Shopify store involve choosing a platform, picking a device, customizing your audience, designing ads for each segment, and finally optimizing as best you see fit.  On top of maintaining your store, running basic, effective ad campaigns online becomes a full-time job within itself.

What if you could do all that promotional work with one click?

That’s what today’s announcement is about.  We at Ad360 are thrilled to bring you Quick Ads, the most efficient way to organize your next e commerce advertising campaign! 

Set a Budget, Pick a Location, & You’re Done

Like we said above, running an ad campaign on other advertising platforms isn’t as simple as it sounds – there are multiple settings to which audience you concentrate on, what visuals you show them, and what writing copy you put up!  You then pick a budget and run “split testing” to determine if one set of ads are more effective than another.  All of that… for one ad campaign.  Oof.

For instance, just on one platform, there are sometimes 18 unique settings and decisions business owners have to evaluate before successfully optimizing their campaigns EIGHTEEN!

And that’s before even getting into the design of the ad creative itself.  If you’re not a maestro at Adobe illustrator or photoshop, it can take hours to create a single batch of ad banners that aren’t immediately written off as “unprofessional looking” by online users.  Remember, customers on sites like Facebook, Instagram, and Tik Tok are absolutely inundated with ads constantly.  If your ad design is even a little off, it will stick out like a sore thumb.

With Quick Ads, there are two inputs:

  1. Daily budget
  2. Location

That’s it.  From there, Ad360’s App will automatically generate your ad campaigns to promote your store. It’s that simple!

Instantly Generated Ad Banners

Most e commerce business owners out there don’t have the budget for a full-time marketing staff – QuickAds serves as an online marketing and ad design service all in one click.  Instead of manually deciding who to target, on what platform, and when, Quick Ads by Ad360 automatically extracts your e commerce store data to generate dynamic ad banners.  These include pictures of your products, along with their names and prices. If you want to, you can customize the ad banners colors and templates.

Geotargeted Awareness Campaigns

After picking a location, Quick Ads will instantly begin an awareness campaign targeting the set region you specified!  We’ll never go over your allotted daily budget, and you will not have to worry about all the manually settings traditionally required for online ad campaigns.  Quick Ads will optimize the back end for you, so you sit back and watch how we build traffic to your store 😊

Concentrating on your specified region, your products will be visible to locals across the entire web – blogs, news sites, maybe even your favorite mobile app! Imagine playing candy crush and seeing your Shopify store pop up. You’ll probably get a text or two from your friends nearby celebrating the milestone 😊

Automatic Ad Retargeting of Customers who Browsed your site

Quick Ads will also automatically “tag” any customers who visit your site, retargeting them with ads in the future.  By analyzing “customer engagement” events, retargeting concentrates your ad dollars on customers who have already expressed interest in your site’s products. On average, 98% of visitors to an e commerce site end up leaving without purchasing any goods.  We can improve your conversion rate by retargeting that pool of customers.  The average online user likes to see between 3-7 ads before they feel they “know” your brand, so ad retargeting is an essential service –  automated by Quick Ads.

Conclusion – How to Try Quick Ads Today

If you have ever experienced frustration tinkering with your online ad campaigns, reach out to try a free demo by Ad360 today!  We’re confident you’ll feel a massive burden lifted off your shoulders with our new Quick Ads service.  One click, and you’re ready to go… e commerce has never been this easy 😊

Easiest way to get started on Shopify!

Google Ads Remarketing on Shopify

Retargeting Google Ads

Introduction: How To Increase Sales on Shopify Using Google Ad Remarketing

If you didn’t already know, google ad remarketing (aka retargeting) is arguably the most effective tool for how to increase sales on Shopify.  In fact, Google ads and Shopify work symbiotically when set up with “remarketing.”

However, when you see the nuances and options for establishing your Google ads remarketing tag and campaigns settings, plenty of questions arise on how to best optimize your Shopify store for sales success.

This post reviews how Google ad remarketing tags help increase your sales on Shopify.  E-commerce marketing has lots of moving parts and analytics, but even a minor adjustment in your targeted audience can lead to getting more sales.  Dive in to Ad360s view on how to best set up Google ads in Shopify!

Why Retargeting with Google Ads is a Powerful Tool to Increase Shopify Sales

The Google Display Network reaches roughly 90% of all users on the internet – learning all the best online promotional tools to leverage for increased Shopify sales is common sense! 

Ecommerce utilizes retargeting with Google ads more than any other industry, and it’s no small reason why: remarketing with Google ads can lead to a 700% growth of branded search results and web traffic

On top of that, customers are 70% more likely to purchase a product when engaging with a retargeted Google Display ad, and it is 8 times cheaper per click.  Some may stop here and think that remarketing with Google ads is simply too complicated  

How to Set up Google Ads Remarketing “Tags”

Shopify with Google ad retargeting is not as hard to set up as you might think!  Go into your Google Ads/Analytics account and click on “audience manager” under “shared library.”  After clicking audience sources,” you will see an option to “set up tag,” and you are on your way to establishing your ad remarketing campaign!  Even if it seems foreign to traditional business owners, stick with the process – it is the difference between Shopify sales success and failure for most ecommerce stores.  Ad360 wants your store to be the former, not the latter!  So, put on your reading glasses, because the options on exactly how to use Google ads remarketing on Shopify can get very nuanced in the details.

After setting up the “tag”, it is time to segment your audience based on their platform, level of engagement, keyword searches, and timeline.  It sounds like a lot to take in, but Ad360 will break it down here as best we can!

1. Pick a Platform (We recommend you include mobile)

Considering Google Analytics 4 will soon replace the sunsetting Universal Analytics interface, retargeted Google ads on mobile will experience explosive growth in the coming years.  To get out ahead of the trend, Ad360 would recommend experimenting with mobile app retargeting – it is a shockingly underutilized marketing tactic by otherwise savvy business owners.

There are options to remarket on Google ads for traditional website users, customer emails, and Youtube, but again – none of these segments will experience the dynamic growth that mobile-based Google ad retargeting will in the next several years.

2. Define your Audience with Absolute Precision

The better you classify each part of your audience, the better your remarketed google ads will increase sales in Shopify.  After picking the platform, Google will prompt you to create an audience filter based on metrics like the following:

  • Visitors of a page
  • Visitors over a specific period of time
  • Visitors who visited a page with specific URLs (helps identify where customers are in your sales funnel)
  • Visitors who came from a blog post
  • Visitors who downloaded/used your app, or visited your store through the Shopify app
  • Visitors who viewed a Youtube video, liked the video, or subscribed to your channel
  • Visitors who “abandoned” their shopping cart
  • Demographic info
  • Geographic info
  • Specific keywords the visitors type into Google’s search engine
3. Define your Keyword Searches

That final bullet point leads to the next major consideration for remarketing with Google ads in Shopify: which keywords to target for getting more sales (e.g. – “vintage clothes” for a Shopify clothing store). 

Every time a user – who has previously visited your site – types that keyword phrase into their Google search, you can ensure that your store pops up in the first page of Google’s rankings.  By targeting these customers and establishing the niche audience you want to reach with those keywords, Google ad remarketing on Shopify becomes substantially cheaper than traditional “Cost-per-click” ad campaigns. 

4. Set a Clear Timeline for Google Ads in Shopify

Based on your Shopify market’s ad data from across each platform, you can conclude which timeline is most effective for getting more sales.  30, 60, or 90 days are the general parameters most stores use, so you can determine whether to retarget customers who have not engaged with your store in several months, or concentrate all your efforts and budget on potential customers who just recently engaged with your ecommerce site.

Conclusion: What Shopify Apps Do I Need for Google Ad Remarketing?

In a nutshell, Ad360 is the best Shopify app to increase sales in 2022!  Our expertise revolves around innovative marketing tactics – like Google ad remarketing on Shopify – to help increase your Shopify sales. 

We are a certified Google partner, meaning we have been vetted by the largest search engine in the world to provide best-in-class digital marketing services.  With Ad360 help you strategize your ad campaign, e commerce marketing  has never been so accessible 😊

We are one of the best Shopify review apps with a 5 star rating, but Ad360’s drive to expand and improve customer outreach is unmatched in the e commerce industry.  We offer 24/7 live support and are backed by experts in digital marketing and data analytics. Try our free demo today to see for yourself why Ad360 is the best Shopify add to increase sales in 2022!  Cheers and happy selling 😉

What does this mean? CTR, CVR, LTV, AOV

YouTube Video: Making Sense of e-commerce acronyms

It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!

If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful:

  • CTR (Click-Through Rate): clicks / impressions
  • CVR (ConVersion Rate): conversions / clicks
  • LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration
  • AOV (Average Order Value): Total Revenue / Number of Orders

The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!

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