Making Sense of Smart Advertising with Ad360

When it comes to online advertising, there’s a lot of technical talk that can seem overwhelming. But it’s really about one thing: making sure the right people see your ads at the right time and place, without overspending. Here’s how Ad360 does it differently, and better, with a focus on precision targeting.

Aiming for Quality Views

In a digital advertising campaign, you want your ads to be visible to users. That means they should appear where users can easily see them when they’re browsing the internet. This is what we call “viewable impressions.” The higher the number of viewable impressions, the more potential customers are seeing your ad.

The Challenge: Safe and Selective Placement

Placing ads isn’t just about being seen; it’s also about being seen in the right context. “Brand safety” is the term used to describe the effort to ensure that ads only appear on websites that align with the brand’s values and image. It’s a bit like screening the neighborhoods before you open a new store; you want it to be a good fit.

Outperforming the Competition

Ad360 used what’s known as a “performance-style optimization approach.” This means that even though the campaign’s main goal was branding, we used techniques commonly applied in performance marketing to enhance the results. We set stricter viewability filters than competing platforms but managed to keep costs down. This resulted in a more efficient spend, where the client paid less but got more high-quality ad views.

Here’s how much better we did:

• 45% lower cost per viewable thousand impressions (vCPM) than Xandr
• 66% lower vCPM than DV360

Adhering to High Standards

Even with aggressive targeting and cost-saving strategies, we maintained strict standards for:

• Click-Through Rate (CTR): We ensured that the proportion of viewers who clicked on the ads remained high.
• Brand Safety: We carefully selected the online environments where the ads would appear to maintain the brand’s reputation.
• Whitelisting: We only placed ads on pre-approved sites known to be effective and safe for the brand’s image.

The Bottom Line: Precision Equals Performance

In programmatic advertising, which involves using automated technology to buy and sell ad space, precision is key. It’s not enough to just throw your ad into the digital world and hope for the best. Ad360’s approach shows that by being smart about where and how your ads are placed, and by paying close attention to viewability and brand safety, you can get more value out of every dollar spent.

This case study serves as an example of how Ad360 helps brands achieve their advertising goals more efficiently than competitors. By focusing on quality and strategic placement, Ad360 delivers branding campaigns that are not just visible, but also safe and cost-effective.

Challenge

Most casino, gambling, betting or iGaming companies are getting blocked on traditional ads platforms, such as Meta, Google, TikTok or LinkedIn. 

 

Solution

With the Ad360 and OPEX solution, our iGaming clients are now able to freely run their ads on ultra-targeted websites all over the web (wherever it’s legal), without being blocked and at low costs.  

We can advertise on many types of websites: betting, online casinos, poker, or even live sports websites.

We optimize our campaigns and also use retargeting to reach warm audiences and increase conversion rates. 

Results

1. Avoiding censorship 

Our client are delighted to get back their freedom and advertise their services to their target audience online, instead of being restricted by traditional platforms. 

2. Being visible all over the web 

They are now able to promote their iGaming services on the best, most relevant website online: betting, casinos, live sports websites… and reach their audience better than ever before. 

3. Advertising cost is constantly optimized 

Thanks to the Ad360 x OPEX partnership, the CPM and CPC are constantly being adjusted to make ads visible in better places, for less money!

Book a Demo today

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Context

Everyday we hear about companies getting blocked on Facebook & Google ads. Even for legal products by legit companies.

Meet Pawell 🐶🐱

They make great CBD products for pets, sold by verified vets. 

Challenge

Until recently, they were facing a big problem and growing increasingly frustrated. Their ads kept getting rejected due to restrictions on CBD and their creative banners.

Solution

Luckily, Ad360 offered them a solution to promote their products all over the web. And the results have been amazing! Pawell is now thrilled to advertise their products online, with optimised ad costs 🚀

Results

1. Promoting their own creatives online

The Pawell team is delighted to get back their freedom and creativity to advertise their products with fun and disruptive designs.

2. Being visible all over the web

They are now able to promote their CBD for pets products on the best, most relevant website online: media, animal blogs, vet websites… and reach their audience better than ever before.

3. Advertising cost is constantly optimized

Thanks to the Ad360 technology, the CPM and CPC is constantly being adjusted to make ads visible in better places, for less money!

Book a Demo

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.

Context

In the airline industry, each Origin & Destination pair, or route, is a specific Business Unit with its specific market, target audience, behavioral patterns and competitive landscape. It thus makes sense to manage them independently through different campaigns, and optimize them against each other to increase the overall performance.

Goal

Increase online plane tickets direct sales through the airline website.

Challenges

• Set up granular campaigns that reflect the complexity of the client operations with 17,000+ O&Ds in a cost-effective way.
• Optimize all campaigns in real-time in a very competitive environment to drive more ticket sales.
• Monitor all campaigns, detect anomalies and provide actionable insights & reports on their performance.

Solution

Ad360 implemented its automation, optimization & visualization products to solve the challenges of the client.

Results

Online sales tickets were multiplied by 2.

Book a Demo

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.