Legal
Ad360 Cookie Policy
This policy explains how the Ad360 website currently uses cookies and similar technologies.
- Document status
- Current cookie policy
- Operator
- Menadex Ltd
Current website cookie use
The public Ad360 marketing website is designed to operate without non-essential analytics, advertising pixels, heatmaps, retargeting scripts, or chat widgets.
Strictly necessary cookies or similar technical storage may be used where required to provide requested services, protect the service, maintain admin sessions, or operate secure forms.
Consent approach
Because the current public website does not use non-essential tracking technologies, a cookie banner is not currently required for the marketing site.
If Ad360 introduces non-essential analytics, advertising, personalization, or third-party tracking technologies, those technologies will not be loaded for EU or Irish visitors until appropriate consent controls are in place.
Website cookies vs advertising identifiers
There is an important distinction between the cookies described above and the identifiers used by the Ad360 advertising platform. The sections above concern only this marketing website.
The advertising platform's device storage is not set by browsing this website. It is set in the advertising context — when Ad360 has the opportunity to serve an ad — and is governed by the privacy signals carried on each request, not by this website's consent posture.
Advertising platform device storage
The Ad360 advertising platform uses a single advertising identifier in device storage to operate advertising for clients. It is written or refreshed only when the applicable privacy signals permit storage and access (TCF Purpose 1) and the relevant downstream purposes.
- Name: __ad360_ad360uuid
- Domain: *.ad360.media
- Purposes: TCF 1, 2, 3, 4, 7, 9, 10
- Maximum age: 365 days (refreshed within the window)
- Legal basis: consent for storage and access (TCF Purpose 1)
TCF purposes and special features referenced on this page
Plain-language explanations of the IAB Europe TCF v2.2 terms referenced above.
- Purpose 1 — Store and/or access information on a device
- Cookies or similar identifiers may be stored on, or read from, your device. IAB reference ↗
- Purpose 2 — Use limited data to select advertising
- Ads can be selected using limited, non-profile data such as the content you are viewing and basic request details. IAB reference ↗
- Purpose 3 — Create profiles for personalised advertising
- Information about you can be combined into a profile used to make advertising more relevant. IAB reference ↗
- Purpose 4 — Use profiles to select personalised advertising
- A profile built about you can be used to choose which ads you see. IAB reference ↗
- Purpose 7 — Measure advertising performance
- Measuring whether and how ads were delivered and performed, at the level of an individual user. IAB reference ↗
- Purpose 9 — Understand audiences through statistics
- Producing aggregated statistics about audiences to understand reach and effectiveness. IAB reference ↗
- Purpose 10 — Develop and improve services
- Using data to maintain, secure, debug, and improve products and services. IAB reference ↗
Questions
Questions about cookies or similar technologies may be directed to privacy@ad360.media.