Ad360: The Game-Changer in Programmatic Advertising

In the dynamic landscape of digital marketing, Ad360 is emerging as a revolutionary force in media buying. This platform isn’t just another tool in the advertising arsenal; it’s reshaping how ads reach audiences effectively and efficiently. Let’s explore what makes Ad360 a standout in programmatic advertising.

Broad Ad Inventory Access

Ad360 boasts a remarkable ability to access billions of impressions daily across over 160 million websites and apps globally. This wide reach ensures your brand can achieve significant visibility and engagement with a diverse audience.

Access to Google Authorized Buyers and OpenRTB

Ad360 leverages the strengths of both Google Authorized Buyers AdExchange (Google AdX) and is implementing OpenRTB protocol to access any programmatic inventory. Google AdX offers premium, brand-safe environments for your ads, ensuring they are placed on credible and relevant sites. Simultaneously, OpenRTB enhances the ad buying process with efficient, real-time bidding, allowing for optimal ad placement and audience targeting.

Advanced Targeting Options

Ad360’s suite of targeting options enables advertisers to craft highly customized campaigns:

1. Retargeting: By tracking users who have previously visited your website or interacted with your brand, Ad360 can display your ads to them as they browse other sites. This increases the likelihood of converting previous visitors into customers, as it keeps your brand top of mind.
2. Geo-Targeting & Hyperlocal: Customize your ad campaigns based on users’ physical locations, from broad regions to specific local areas. This is especially useful for localized promotions or for businesses with physical stores wanting to attract nearby customers.
3. Device Targeting: Tailor your ads based on whether users are on desktops, tablets, or mobile phones. This helps in optimizing the ad format and message to suit the device preference of your target audience, enhancing user engagement.
4. Day Parting: Choose the time of day or week when your ads will appear. This is crucial for targeting users when they are most active online or when your product or service is most relevant, like advertising breakfast items in the morning.
5. First Party Audience: Utilize your own data, like website visitor behavior or customer databases, to create highly targeted and personalized advertising campaigns. This can significantly improve conversion rates and customer loyalty.
6. Site Lists (Whitelists and Blacklists): Gain control over where your ads are displayed by creating lists of preferred websites (whitelists) or sites to avoid (blacklists). This ensures brand safety and relevance to your target audience.
7. Viewability Filters: Filter out non-viewable ad placements, focusing your spend on spots where ads are actually seen by users. This improves the overall effectiveness of your ad spend.
8. Historical CTR Filters: Use data on past ad performance to choose sites and placements that have historically high engagement rates. This predictive approach can lead to better campaign performance.
9. Position Targeting: Select specific ad positions on a webpage, such as above the fold (visible without scrolling) or next to premium content. This strategic placement can significantly increase visibility and engagement.
10. Languages: Target users based on their language preferences, ensuring that your ads are always in a language that your audience understands. This is particularly beneficial for international campaigns.
11. Video Placements: Choose the right environment for your video ads, whether it’s within streaming content (in-stream) or in traditional web placements (out-stream). This maximizes the impact and engagement of your video content.

These targeting options collectively enhance the reach, relevance, and effectiveness of your advertising efforts.

Why Choose Ad360?

Ad360 stands out due to its:

• Expansive Reach: With access to an unparalleled number of websites and apps, Ad360 ensures your brand’s presence is felt across the digital landscape. This vast reach is crucial for building brand awareness and capturing a diverse audience.
• Quality Placements: By partnering with elite ad exchanges like Google AdX and utilizing OpenRTB, Ad360 guarantees that your ads are not just seen but seen in the right places. This premium placement is key to maintaining brand integrity and maximizing ad impact.
• Efficient Spending: The real-time bidding capability of OpenRTB, combined with Ad360’s strategic approach, ensures that your budget is spent on the most effective ad placements. This efficiency in spending leads to a higher return on investment.
• Flexible Targeting: Ad360’s wide array of targeting options allows for highly tailored campaigns that speak directly to your audience’s needs and preferences. This level of customization is critical for engaging and converting your target audience.

Conclusion: A New Era in Digital Advertising

Ad360 is more than just a digital advertising platform; it’s your partner in navigating the complex world of online advertising. Its extensive reach, strategic partnerships, and advanced targeting capabilities make it a formidable player in the programmatic advertising space. Ready to transform your digital advertising strategy? Explore Ad360 and lead your brand into a new era of digital dominance.

Making Sense of Smart Advertising with Ad360

When it comes to online advertising, there’s a lot of technical talk that can seem overwhelming. But it’s really about one thing: making sure the right people see your ads at the right time and place, without overspending. Here’s how Ad360 does it differently, and better, with a focus on precision targeting.

Aiming for Quality Views

In a digital advertising campaign, you want your ads to be visible to users. That means they should appear where users can easily see them when they’re browsing the internet. This is what we call “viewable impressions.” The higher the number of viewable impressions, the more potential customers are seeing your ad.

The Challenge: Safe and Selective Placement

Placing ads isn’t just about being seen; it’s also about being seen in the right context. “Brand safety” is the term used to describe the effort to ensure that ads only appear on websites that align with the brand’s values and image. It’s a bit like screening the neighborhoods before you open a new store; you want it to be a good fit.

Outperforming the Competition

Ad360 used what’s known as a “performance-style optimization approach.” This means that even though the campaign’s main goal was branding, we used techniques commonly applied in performance marketing to enhance the results. We set stricter viewability filters than competing platforms but managed to keep costs down. This resulted in a more efficient spend, where the client paid less but got more high-quality ad views.

Here’s how much better we did:

• 45% lower cost per viewable thousand impressions (vCPM) than Xandr
• 66% lower vCPM than DV360

Adhering to High Standards

Even with aggressive targeting and cost-saving strategies, we maintained strict standards for:

• Click-Through Rate (CTR): We ensured that the proportion of viewers who clicked on the ads remained high.
• Brand Safety: We carefully selected the online environments where the ads would appear to maintain the brand’s reputation.
• Whitelisting: We only placed ads on pre-approved sites known to be effective and safe for the brand’s image.

The Bottom Line: Precision Equals Performance

In programmatic advertising, which involves using automated technology to buy and sell ad space, precision is key. It’s not enough to just throw your ad into the digital world and hope for the best. Ad360’s approach shows that by being smart about where and how your ads are placed, and by paying close attention to viewability and brand safety, you can get more value out of every dollar spent.

This case study serves as an example of how Ad360 helps brands achieve their advertising goals more efficiently than competitors. By focusing on quality and strategic placement, Ad360 delivers branding campaigns that are not just visible, but also safe and cost-effective.

Digital advertising continues to become increasingly competitive.

So reaching the right audience with the right message at the right time has become more important than ever.

Therefore, let us tell about how to use keyword targeting effectively

One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.

We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.

What is keyword targeting?

Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.

The most common keyword targeting features are, for instance:

E-commerce brands

• “running shoes”
• “smartphone accessories”

Travel company

• “beach vacations”
• “flight deals”

Financial services company

• “investment opportunities”
• “retirement planning”

This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.

How we use keyword targeting

Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.

So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.

Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.

Hotel chains expanding to new locations

• “Opening a new hotel branch checklist”
• “Franchise hotel expansion best practices”
• “Opening a new hotel location marketing plan”

Fitness brands selling a Keto diet program

• “should I work out during a keto diet”
• “how to succeed my keto diet”

Software companies selling accounting programs

• “saving time preparing my VAT”
• “automating my bookeeping”
• “avoid spending too much time doing my accounting”

The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.

We go beyond simple keyword targeting

At Ad360, we understand the importance of reaching your target audience with precision and efficiency.

That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.

Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.

Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.

Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.

To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.

By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.

To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.

Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a Boat, Lord of CBD, King Canine, CBD Certified, SDP Games, Latoken, NFT Gaming Stars, Taskworld, Therascience, Nutrilife Shop, and Immortal Game to the Ad360 family.

At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.

Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry. 

For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.

In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.

Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry. 

We have also onboarded Nutrilife Shop, a health and wellness company. 

Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.

At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.

In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360. 

Contact us today to learn more about our services and how we can help your business grow.

Challenge

Most casino, gambling, betting or iGaming companies are getting blocked on traditional ads platforms, such as Meta, Google, TikTok or LinkedIn. 

 

Solution

With the Ad360 and OPEX solution, our iGaming clients are now able to freely run their ads on ultra-targeted websites all over the web (wherever it’s legal), without being blocked and at low costs.  

We can advertise on many types of websites: betting, online casinos, poker, or even live sports websites.

We optimize our campaigns and also use retargeting to reach warm audiences and increase conversion rates. 

Results

1. Avoiding censorship 

Our client are delighted to get back their freedom and advertise their services to their target audience online, instead of being restricted by traditional platforms. 

2. Being visible all over the web 

They are now able to promote their iGaming services on the best, most relevant website online: betting, casinos, live sports websites… and reach their audience better than ever before. 

3. Advertising cost is constantly optimized 

Thanks to the Ad360 x OPEX partnership, the CPM and CPC are constantly being adjusted to make ads visible in better places, for less money!

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