Video Clips: The Key to Increasing Online Sales

The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it. 

When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.” 

It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.

A Simple Strategy to Deploy Video Content

Integrating video clips into your regular content is not as difficult as it sounds!  Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes.  The clips do not need to be movie-length features. 

Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.

The key here is consistency – don’t mind if your videos don’t “go viral” right away.  The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!